1. Yahoo! What’s New at Yahoo! Search Marketing

2. Agenda: Search Momentum New Ad Platform New Research

3. Y! Shopping Pick ListsY! TechY! Travel Trip Planner Y! Autos CustomsY! Local & 360 ReviewsY! News & Blog Search Yahoo! Search: More Than Web Search

4. Yahoo Answers – 50 Million Global Users and Growing Growing By The Question “Y! Answers Reached 9.2 MM Users in May Generated 15 MM+ Answers To Date (ComScore Data) Source: ComScore MediaMetrix +64% +84% +27%

5. Y! Search Marketing Sources: Internal logs; comScore Media Metrix. TM Yahoo! Search Marketing reaches out to 91% of active Internet users.

6. eBay Partnership  Yahoo! and eBay announced a strategic partnership in the U.S. including search/graphical advertising, online payments, and a co-branded toolbar.  The goal is to enhance the overall eBay community and user experience.  Yahoo! is excited about partnering with PayPal’s convenient and safe technology.  Testing has begun and will continue through the second half of 2006.  This is a very beneficial opportunity for both companies.

7. Traffic Quality Initiatives: Interactive Advertising Bureau  Yahoo! is happy to confirm that it has joined the Interactive Advertising Bureau’s Click Measurement Working Group.  Group aims to create a set of Click Measurement Guidelines that will set the standard for what clicks are measured and counted, including invalid and/or fraudulent clicks.  Guidelines will outline an industry-driven auditing/certification for any organization that counts clicks as a part of the media currency. TM

8. What’s New at Yahoo! Search Marketing Agenda: Search Momentum New Ad Platform New Research

9. Meet Our New Search Ad Platform From Search Listing Focused Managing an Auction Early Adopter Focused Quality through Manual Review To Marketing Focused Managing Objectives Multiple Segment Focused Quality through Technology, Rewards, and Review

10. Current Experience Fixed Account Structure Minimal Testing Local Sponsored Search Bid Landscape Click Index Search Optimizer Manual Editorial Enhancements Dynamic Account Structure Ad Testing Geo-targeting Share of Clicks and Forecasting Quality Index Campaign Optimization & Advanced Analytics Fast Ad Activation Enhance the Advertiser Experience

11. Easy to Use Simple

12. Easy to Use Advanced

13. What’s New at Yahoo! Search Marketing Agenda: Search Momentum New Ad Platform New Research

14. Searchers Are Looking To Be Influenced # Of Brands Considered Before Purchase (across product categories: Automotive, Finance, Technology, Retail) Pre-Purchase Searchers are Considered Shoppers Average # of brands considered prior to purchase Being more engaged and investigative shoppers, searchers are the shoppers most open to discovery. At the beginning of the purchase process, they consider more brands than non-searchers. Source: Long & Winding Road  Indicates a significant difference at a 90% confidence level

15. There’s Value Beyond The Conversion Focusing solely on direct response metrics can limit your opportunity with consumers. Consumers who land on your site via Search will spend more time with your site than via other methods. A positive experience can change perceptions, and increase consideration for a future purchase. Brand Perception Increases Among Those That Clicked Through To Landing Page Search Branding Study: Telecom + + + + + Source: Search Brand Studies  Indicates a significant difference at a 90% confidence level + The Value In Controlling The Conversation

16. Thank You! Dan Boberg bobergd@yahoo-inc.com