1. METRICS: WHAT REALLY MATTERS ROB SILAS SENIOR DIRECTOR, MARKETING CLOUD

4. *What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! By: Shea Bennett on July, 2013 * @RobSilas #bmamn

5. www.in2communications.com,www.ireamgo.comwww.ireamgo.com, www.econsultancy.com

6. The CMO Survey, August 2013 @RobSilas #bmamn

8. * * 9 Truths Lead To Big Data's Future By: Seth Grimes September, 2013 The biggest change in marketing? The amount of #Social conversations happening by your customers. @RobSilas #bmamn

9. 80% of relevant #BIGDATA comes in the form of text based posts. @RobSilas #bmamn

10. SOCIAL INTELLIGENCE MATURITY MODEL 80% 19% 1% 75%24% 1%

11. SOCIAL INSIGHTS FRAMEWORK Business Value DATA DATA TIED TO BUSINESS OBJECTIVES ACTIONS TO TAKE BASED ON ANALYSIS

12. Listen to your customers to gain insights into who they are. Start talking w/ customers, not at them. @robsilas #bmamn

13. @RobSilas #bmamn

15. PEOPLE: KEY CONSIDERATIONS Social Intelligence Analyst: Data Scientist + Anthropologist The Social Insights Framework provides a good structure for teaching and coaching

16. @RobSilas #bmamn

17. KEY TECHNOLOGY ELEMENTS

18. @RobSilas #bmamn

19. SOCIAL LISTENING – OUTPUTS BECOME INPUTS Listen for Engagement Opportunities Across the Enterprise Strategic Planning Sales Marketing Innovation Customer Service Industry Competitors Hot topics Trends Purchase intent Lead gen Funnel analysis Brand perception Brand reach Content strategy Product Development New opportunities Desired features Issue resolution Product performance Support trends Insights Business Value @RobSilas #bmamn

21. DEEPER INSIGHTS: UNDERSTANDING DECISION PROCESSES Understanding social conversations by small businesses led to a successful change in content strategy There are engagement opportunities for #B2B.What are the customers of your clients talking about & how can you help? @RobSilas #bmamn

22. WHERE TO START Get Tools and People in Place Start with a Single Use Case and Show Value Go Deeper on Insights and Begin to Use Across the Enterprise

23. SUMMARY | INSIGHTS DRIVE ACTIONS AND RESULTS | ACTIVATE YOUR SOCIAL INTELLIGENCE | 3 ACTIONS YOU CAN TAKE TOMORROW Social goes beyond #Marketing, it impacts every part of your business. @RobSilas #bmamn

24. THANK YOU! @RobSilas rob.silas@magnet360.com