1. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 1 Intro Welcome to the Netherlands Ministry of Economic Affairs, Agriculture and Innovation Marcel Vernooij, Member of the Managementteam of the Department of Agriculture, Fisheries and Agribusiness Amsterdam, November 2, 2010

2. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 2 Holland is...

3. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 3...and Holland is... ● About 16.5 million inhabitants ● A gross national product of 594 billion euro ● An average household of 2.2 persons

4. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit Importance of the Dutch agri-cluster ● App. 10% of GNP and jobs ● Primary production value: Euro 25 bln/year ● Food industry turn over: Euro 55 bln/year; 150.000 employees ● Strong international orientation ● World's second-largest exporter of agricultural products ● Gateway to Europe

5. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit Top 5 exporters of agricultural products Country2009 export in US $ billion U.S.A.111 (-14,3%) Netherlands77 (-10,2%) Germany75 (-5,9%) France64 (-15,9%) Brazil55 (-6,8%) Source: UN Comtrade

6. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit The top 8 Dutch food concerns in 2008 Company Global turnover (x € million)Employees Product groups 1. Unilever 40.523174.000 Food and drinks 2. Heineken 14.31956.208 Beer 3. Vion Food Group 9.600 35.000 Meat 4. FrieslandCampina 9.45420.568 Dairy 5. Nutreco4.9439.278 Animal nutrition 6. CSM2.5998.433 Sugar, bakery supplies and lactic acid 7. Cosun1.6894.266 Food and ingredients 8. Wessanen1.6035.761 Foods and snacks Source: Annual reports and websites

7. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 7 Overview of the Netherlands’ most successful exports *The abbreviation in parenthesis stands for the sector of origin: AF=Agriculture and food clusterPC=Petroleum and chemicals CH=Computers and semiconductorsL=Leisure Product group Share of world export market Export value (USD million) 1.Cut flowers (AF*)84%2,815 2.Flower bulbs (AF)83%800 3.Coconut oil (AF)68%93 4.Chloroacetic acids (PC)65%33 5.Cashew nuts (AF)64% 65 6.Computer chips (CS)61% 1,568 10.Polaroid film (L)55%246 11.Cocoa butter (AF)55% 568 12.Cocoa powder (AF)54%534 15.Mussels (AF)51%121

8. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 8 Trading culture and vision ● Netherlands: Open Economy ● Small country: many friends abroad & pragmatic ● Strong in trading commodities ● Producing goods for markets (demand driven) ● Ongoing search for new, sustainable and innovative products

9. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 9 Quality and sustainability: chain management ● Continuous quality improvement ● Ever-increasing standards for –sustainability: government & Corporate Social Responsibility –quality –safety Key: Integrated Chain Management

10. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit Knowledge and innovation: knowledge infrastructure & cooperation in innovation ● WUR (Wageningen), Universities (Maastricht, Groningen, Leiden, Rotterdam, Eindhoven, Delft), TNO Voeding, RIVM, NIZO Food Research, etc. ● Public Private Partnerships ● Top Institute Food and Nutrition ● Top Institute Green Genetics ● Food Valley (“Silicon Valley of Foods”)

11. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 11 Organic farming 2.6 % organic farming ● 1,395 certified companies ● Middle position within EU ● Large part is exported, mainly to UK, France, Belgium and Germany

12. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 12 Agrologistics ● Rotterdam largest port in Europe for importing vegetables, fruit and vegetable oils into the EU ● Amsterdam for cacao beans, keeps 60% of world stocks 

13. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 13 Agrologistics ● One out of three trucks in the Netherlands is filled with flower & food products ● One out of ten carries ornamentals ● About 700 companies active in conditioned transport; total turnover = € 1 billion

14. Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit Ministry of Economic Affairs, Agriculture and Innovation ● Established as of mid October 2010 by new Government ● Combining the Ministry of Agriculture, Nature and Food Quality & Ministry of Economic Affairs ● Mission: to enhance competiveness of Dutch economy nationally, and within the EU and in global context, including by promoting investments in innovation and sustainability of agrofoodsector ● Strong international focus: exports, imports and investments

15. Economics Investments Chains Agri-sector Holland Success factors Export Developments Policies Trends Intro Exit 15 Thank you for your attention Exit Intro