1. In-Reach Workgroup What is it? A 2012 ASA Presidential Initiative – Bob Rodriquez What is the purpose? To create tools to help ASA members effectively communicate about ASA activities and accomplishments

2. Workgroup Members  Brenda Gaydos, Eli Lilly and Company  Susan Hilsenbeck, Baylor College of Medicine  Daniel Jeske, University of California, Riverside  Eileen King, Cincinnati Children’s Hospital Medical Center  David Morganstein, Westat  Kathy Morrissey, Strategy 2 Market  Jeri Mulrow, NSF (Chair)  Jennifer Schumi, Statistical Collaborative, Inc.  Ron Wasserstein, ASA

3. Workgroup Activities What have we done so far?  Brainstormed topics of interest  Focused on 4 topics to start with  Explored use of multi-media: video, pictures, voice over  Tested presentations with Board of Directors  Revised presentations

4. In-Reach Topics First set of topics:  Accreditation  Continuing Education  STATr@k  Conference on Statistical Practice Second set of topics:  Significance magazine & website  Volunteering  Advocacy  Ethical guidelines for statistical practice  ASA Journals

5. Questions? Feedback and Suggestions?