1. a KPI and a Metric The difference between Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog

2. Qualifies as a Key Performance Indicator? How does one decide if a Metric an excellent online marketing KPI?..and if so, what are the characteristics of

3. wrong Understand that using KPI and Metric interchangeable is

4. ...a KPI is a Metric but a Metric is not necessarily a KPI !

5. Why ? is this important

6. without real KPI’s an organisation will not perform to its maximum

7. - this is in particularly true for businesses where online performance is a vehicle for success!

8. AND

9. will create more harm than help developing the wrong KPI

10. ? How do I conclude KPI criteria

11. 7 You look for the following KPI characteristics

12. a KPI echoes organizational goals 1

13. a KPI is decided by management 2

14. a KPI provides context 3

15. a KPI creates meaning on all organizational levels 4

16. a KPI is based on legitimate data 5

17. a KPI is easy to understand 6

18. a KPI leads to action! 7

19. SUPER ! online marketing KPI examples please

20. It is never about financial metrics First, They represent the results of driving a good KPI

21. Ad CTR (for online media and content websites) KPI

22. Cost Per New Subscriber (for online media and content websites) KPI

23. Web Customer Interactions (for online self service websites) KPI

24. Look-To-Book Ratio (for online travel and hospitality websites) KPI

25. Want to know more about V isual R evenue.com/blog Analytics and Marketing?