1. @SusannahFox @PewResearch The Who, What, Where, When & Why of Health Care Social Media

2. @SusannahFox @PewResearch How do we know that social media is important to health care?

3. U.S.: 91% own a cell phone

4. U.S.: 63% of cell phone owners use mobile internet

5. U.S.: 85% use the internet

6. Based on reported annual household income Categories collected: <10k, 10-20k, 20-30k, 30-40k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+ Around 10-20% of respondents typically don’t report (or don’t know) income Limited ability to subdivide the lower-income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural What do we mean by “lower income”?

7. 85% of U.S. adults are internet users 70% of U.S. adults have some sort of high-speed home internet connection (DSL, cable, FIOS, etc) Which means that… 15% of U.S. adults do not go online from any device/location (Group 1) 15% of U.S. adults go online, but do not have broadband at home (Group 2) National averages:

8. Internet use & broadband by income 1 2

9. U.S.: 78% of internet users watch or download online videos

10. U.S.: 7 in 10 internet users have a profile on a social networking site

11. Worldwide: 86% Own Cell Phones Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are available. % Own a cell phone

12. Use of Social Networking Sites 70 68 63 *Respondents who do not use the internet. Based on total sample. “Don’t know/Refused” not shown.

13. @SusannahFox @PewResearch What does this have to do with health care?

14. U.S.: Clinicians are central, but still a node on an information network

15. 39% of U.S. adults are caregivers

17. U.S.: 45% of adults live with chronic conditions 25% high blood pressure 13% asthma, bronchitis, emphysema, or other lung conditions 11% diabetes 7% heart disease, heart failure, or heart attack 3% cancer 16% any other chronic problem or condition 24% live with 1 condition; 20% live with 2+ conditions 80% of adults living with 1 condition have internet access, compared with 61% of those living with 2+ conditions

19. U.S.: Different sources for different information

20. @SusannahFox @PewResearch What does the future hold?

21. Web 2.0: “When the web began to harness the intelligence of its users.” – Tim O’Reilly

22. @SusannahFox @PewResearch Michael Pollan: Eat food. Not too much. Mostly plants.

23. @SusannahFox @PewResearch 7-word wisdom contest: Call mom. Let her talk. Don’t argue.

24. @SusannahFox @PewResearch My advice to Health 2.0: Recruit clinicians. Let e-patients lead. Go mobile.

25. @SusannahFox @PewResearch My advice to you: Listen in. Share your wisdom. Encourage others.

26. Thank you! Susannah Fox Pew Research Center sfox@pewinternet.org @SusannahFox Reports, data sets: pewinternet.org Blog: susannahfox.com