1. PRESENTED BY:- SANTANU BHUKTA KUMAR SHIVAM MADHULIKA SINGH RAVI RAJ
RESEARCH ON CUSTOMER PERCEPTION ON LENOVO LAPTOPS COMPARE TO THEIR COMPETITORS BY GROUP NO.:- 8
PRESENTED BY:-
SANTANU BHUKTA
KUMAR SHIVAM
MADHULIKA SINGH
RAVI RAJ
SAKSHI SINGH
TARVEENJEET SINGH

2. Type Industry Founded Founder(s) Headquarters Area served Key people
Public
Industry
Computer Hardware Electronics
Founded
1984(Beijing)(as Legend)
2004(as Lenovo)
Founder(s)
Liu Chuanzhi
Headquarters
Beijing, China and Morrisville, North Carolina, United State.
Area served
Worldwide
Key people
Yang Yuanging (Chairman, President, and CEO)

3. Literature Review
Being a Chinese company clouds the way for the newly- established Lenovo's success, it created an impression of low-quality mass produced machines as well as of difficult government and state issues .These concerns however are all image-related, but they are not to be shrugged-off just like that by most consumers,Accoordings to IDC (2013).

4. RESEARCH OBJECTIVES
To study and understand the buying behaviour of consumers for Lenovo laptops.
To find the customer perceptions of Lenovo and it’s competitors buyers.
To have an idea about the parameters consumers consider while buying Lenovo laptops computers.
To know advantages of Lenovo over it’s competitors.
To study the image of Lenovo and the image of its major competitors.

5. RESEARCH PROBLEM
The image of Lenovo PCs over its major competitors.

6. HYPOTHESES
The price of the laptops has significant impact on the type of laptops purchased by them.
There is a significant relationship between key factor and buying a laptop.
There is significant relationship between the value added by Lenovo laptop and buying Lenovo laptop.
Actors play significant role to buy a Lenovo laptop.
ThinkPad of Lenovo laptop is positive impact to buy Lenovo laptops.
There is significant relationship between availability of service centres and buying a laptop.
EMI option of Lenovo gives positive impact on image of Lenovo laptops.
Preinstalled OS has direct impact on purchase of Laptop .
Gender has significant impact on satisfaction level of Lenovo laptops.
There is a significant relationship between value added of Lenovo and satisfaction level of Lenovo laptops.

7. RESEARCH METHODOLOGY Sample size :- n=40 Type of research :-
* Exploratory
* Descriptive
Sampling frame:-
* Noida
INDEPENDENT VARIABLES:-
Price
Features
ThinkPad
Availability of service centers
Purpose of uses
Add value
DEPENDENT VARIABLES:-
1. Customer preference buying Lenovo laptops.
2.Customer satisfaction level of using Lenovo laptops.

8. DATA COLLECTION Collection of data
Primary data: The method of collection of primary data is through Quasi questionnaire.
Secondary data: The secondary data was collected from newspapers, articles and internet sources.
TEST USED
Descriptive and Inferential Statistics.
The central tendency techniques like mean, median and mode were used. And we also used Chi-square ,t- test.
The level of significance has been kept at 5 %.

9. ANALYSIS Which brand do you prefer in term of buying a laptop?
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Dell 13
32.5
Lenovo 5
12.5
45.0
Samsung 1
2.5
47.5 HP 18
92.5
Others 3
7.5
100.0
Total 40
What are your price range?
Frequency
Percent
Valid Percent
Cumulative Percent
Valid Rs 3
7.5 Rs 12
30.0
37.5 Rs 20
50.0
87.5
And above 5
12.5
100.0
Total 40

10. What are your price range?
Hypothesis1: The price of the laptops has significant impact on the type of laptops purchased by them.
Which brand do you prefer in term of buying a laptop? * What are your price range? Crosstabulation
Count
What are your price range?
Total Rs Rs Rs
And above
Which brand do you prefer in term of buying a laptop?
Dell 3 4 6 13
Lenovo 2 1 5
Samsung HP 9 18
Others 12 20 40
CHI-SQUARE VALUE:-
0.507>0.05

11. Hypothesis2: There is a significant relationship between key factor and buying a laptop.
What is the key factor you look first while buying a laptop?
Total
Sounds
Which brand do you prefer in term of buying a laptop?
Dell 13
Lenovo 1 5
Samsung HP 4 18
Others 2 3 8 40
What is the key factor you look first while buying a laptop?
Harddisk
Display
Lan Card
Touch or without touch
Which brand do you prefer in term of buying a laptop?
Dell 13
Lenovo 3 1
Samsung HP 6
Others
Total 22 8
CHI-SQUARE VALUE:-
0.074>0.05

12. Hypothesis3: There is significant relationship between the value added by Lenovo laptop and buying Lenovo laptop.
Which brand do you prefer in term of buying a laptop? * What value added services does Lenovo give?? Crosstabulation
Count
What value added services does Lenovo give??
Services
Product options
Price ranges
Higher number of service centers
Which brand do you prefer in term of buying a laptop?
Dell 5 3
Lenovo 2 1
Samsung HP 11
Others
Total 9 6 21 4
CHI-SQUARE VALUE:-
0.511>0.05

13. Hypothesis4: Actors play significant role to buy a Lenovo laptop
Does actors play a big role while choosing to buy a Lenovo laptop?
Total
Yes No
Which brand do you prefer in term of buying a laptop?
Dell 6 7 13
Lenovo 2 3 5
Samsung 1 HP 16 18
Others 10 30 40
CHI-SQUARE VALUE:-
0.142>0.05

14. How was the idea of Lenovo's thinkpad?
Hypothesis5: ThinkPad of Lenovo laptop is effects to buy Lenovo laptops.
Which brand do you prefer in term of buying a laptop? * How was the idea of Lenovo's thinkpad? Crosstabulation
Count
How was the idea of Lenovo's thinkpad?
Total
Satisfactory
Good
Very Good
Which brand do you prefer in term of buying a laptop?
Dell 5 7 1 13
Lenovo 2 3
Samsung HP 4 14 18
Others 12 27 40
CHI-SQUARE VALUE:-
0.551>0.05

15. Hypothesis6: There is significant relationship between availability of service centres and buying a laptop
Which brand do you prefer in term of buying a laptop? * How far would you like to travel to find out a Lenovo service center? Crosstabulation
Count
How far would you like to travel to find out a Lenovo service center?
0-5Km
6-10Km
11-15Km
Which brand do you prefer in term of buying a laptop?
Dell 6 4 2
Lenovo 3
Samsung 1 HP 11
Others
Total 22 12
Count
How far would you like to travel to find out a Lenovo service center?
Total
15Km+
Which brand do you prefer in term of buying a laptop?
Dell 1 13
Lenovo 5
Samsung HP 18
Others 3 2 40
CHI-SQUARE VALUE:-
0.955>0.05

16. Hypothesis7: EMI option of Lenovo gives positive impact on image.
Which brand do you prefer in term of buying a laptop? * Does Lenovo gives EMI option while buying a laptop? Crosstabulation
Count
Does Lenovo gives EMI option while buying a laptop?
Total
Yes No
Which brand do you prefer in term of buying a laptop?
Dell 10 3 13
Lenovo 4 1 5
Samsung HP 8 18
Others 2 25 15 40
CHI-SQUARE VALUE:-
0.294>0.05

17. Hypothesis8: Preinstalled OS has direct impact on purchase of Laptop
Count
The laptop should come with the following Operating System pre-installed:
Total
No OS
Which brand do you prefer in term of buying a laptop?
Dell 13
Lenovo 5
Samsung 1 HP 18
Others 3 40
Which brand do you prefer in term of buying a laptop? * The laptop should come with the following Operating System pre-installed: Crosstabulation
Count
The laptop should come with the following Operating System pre-installed:
Windows
Linux
Ubontu
Which brand do you prefer in term of buying a laptop?
Dell 13
Lenovo 4 1
Samsung HP 15
Others 2
Total 35 3
CHI-SQUARE VALUE:-
0.551>0.05

18. Independent Samples Test
Hypothesis9: Gender has significant impact on satisfaction level of Lenovo laptops.
Group Statistics
What is Gender? N
Mean
Std. Deviation
Std. Error Mean
How would you rate Lenovo compared to its nearest competitors on basis of performance?
Male 19
3.16
.602
.138
Female 21
3.10
.889
.194
t-test for Equality of Means df
Sig. (2-tailed)
Mean Difference
How would you rate Lenovo compared to its nearest competitors on basis of performance?
Equal variances assumed 38
.798
.063
Equal variances not assumed
35.330
.794
Independent Samples Test
Levene's Test for Equality of Variances
t-test for Equality of Means F
Sig. t
How would you rate Lenovo compared to its nearest competitors on basis of performance?
Equal variances assumed
.744
.394
.258
Equal variances not assumed
.263
t-test for Equality of Means
Std. Error Difference
95% Confidence Interval of the Difference
Lower
How would you rate Lenovo compared to its nearest competitors on basis of performance?
Equal variances assumed
.243
-.429
Equal variances not assumed
.238
-.421
P- VALUE:-
0.798>0.05

19. Independent Samples Test
Hypothesis10: There is a significant relationship between add value of Lenovo and satisfaction level of Lenovo laptops.
Group Statistics
What value added services does Lenovo give??
Std. Error Mean
How would you rate Lenovo compared to its nearest competitors on basis of performance?
Services
.236
Product options
.000
Group Statistics
What value added services does Lenovo give?? N
Mean
Std. Deviation
How would you rate Lenovo compared to its nearest competitors on basis of performance?
Services 9
2.67
.707
Product options 6
3.00
.000
Independent Samples Test
Levene's Test for Equality of Variances
t-test for Equality of Means F
Sig. t
How would you rate Lenovo compared to its nearest competitors on basis of performance?
Equal variances assumed
7.962
.014
-1.140
Equal variances not assumed
-1.414
t-test for Equality of Means df
Sig. (2-tailed)
Mean Difference
How would you rate Lenovo compared to its nearest competitors on basis of performance?
Equal variances assumed 13
.275
-.333
Equal variances not assumed
8.000
.195
P- VALUE:-
0.275>0.05

20. Findings
Image of Lenovo laptops is not good compare to their competitors like Dell and HP.Most of the customers prefer Dell and HP compare to Lenovo laptops in Noida.
But image of Lenovo laptops is good compare to their competitors like Samsung,Acer,Asus and other laptops in Noida.

21. SUGESSION Most of the customer still not prefer Lenovo laptops.
Company need to add some new innovative ideas to capture laptop markets in India.
Most of customer looks for good features in affordable price, so company need to utilize this.
Video

22. References
inferential-statistics.htm 13
Sondhi, Chawala (2011). Reseach Methodology. Noida: Vikas.
International Data Corporation(2013),New York.