1. 1 Powering the Mobile Internet Anil Malhotra May 3, 2006 www.bango.com

2. 2 Bango Overview Founded 1999 to enable content providers to reach their customers through the mobile internet More than 2,000 leading content providers now use Bango to “set up shop” in over 130 countries across 250 carriers Partnerships with operators (e.g. Cingular, Vodafone, Proximus, O2, Orange, Telefonica, T-Mobile) to accelerate mobile commerce Operate in Düsseldorf, Madrid, Cambridge, San Francisco, New York

3. 3 Bango Enables D2C on Mobile Internet Bango Off-Portal D2C Promote and engage directly with phone users Whole Market On-Portal Commercial Relationship with each Mobile Operator

4. 4 Providing Customer Choice

5. 5 Progress Europe: Move to an Open Market Encourage Customer Choice Ease Payment OPEN Customer Heaven DEUK FR UKDE US Wireless Carriers

6. 6 Europe: Problems with SMS services….. Too many print instructions Expensive to promote in print Complicated user experience “How much am I paying??” More complaints, more support costs

7. 7 Bango Enables Off-Portal “Browse & Buy” The “Internet Model” on mobile Better user flow than PC: integrated identification and billing Adopted by Operator Portals

8. 8 What will I End Up Paying? Wariness of subscription services Flight to trusted brands Transition to “WAP Billing” Avoids double opt-in requirement (e.g. USA) Industry initiatives to regulate PSMS + promote consumer confidence

9. 9 Browse and Buy builds Trust More pre-buy information Opportunity to pre-view (or even pre-listen) Supplier brand visible Price visible at time of purchase User can Cancel Ts and Cs can be browsed Complaint can be filed from the handset

10. 10 Mobile content provider Mobile User Billing & Payment Collection Identification & Age Verification Revenue Tracking & Audit Access & Discovery Pricing Rules Market & Advertise Content creation delivery & hosting Billing & Payment collection Identification & Age Verification Pricing revenue tracking reporting Support Access, discovery & promotional tools What Bango does for you Option

11. 11 Bango: Automatic global payment Flexible pricing in multiple currencies Automatic or manual currency conversions Native language payment interface Mobile Operator, PSMS, stored value, credit and debit card, PayPal and other methods are all automatically available Country code and operator information available (Target package)

12. 12 Bango: Multiple payment options €$£¥€$£¥ P-SMS User pays to..Biller pays to..Bango pays to..Content provider

13. 13 Repeat Spending

14. 14 Multiple Purchases Each Visit DayMain Download Revenue ($) Incremental Download Revenue ($) Percentage Extra 1 0 (free for first day only) 11,420N/A 257,0117,76812.70% 341,7596,74416.04% 438,5663,98110.32% 543,3975,39012.40%

15. 15 Sample User Spending

16. 16 Set prices and monitor results in the Members’ Lounge Easy monitoring of revenue & traffic Revenue by day/hour Easy to manage access to content & pricing Tools to help you provide excellent customer service

17. 17 Summary of benefits of Bango service Immediately engage with massive market opportunity Simple integration flexible pricing Create a portal-style “Browse and Buy” service Eliminate the heavy lifting of dealing with each mobile network Pre-integrated billing services to give world-wide payment

18. 18 Brands Choose Browse & Buy Reach every customer with an internet mobile phone Cross-operator, cross-territory Same familiar user experience as operator portal Trusted by consumers 1995: Brands moved from email -> web 2005: Brands moving from SMS -> Mobile Internet

19. 19 Bango Powering the Direct-to-Consumer Mobile Internet anil@bango.com www.bango.com