1. Dustin Chang Sara Khan Raquel Gonzalez Lyndsay Teegarden Old Spice Guy

2. Author: Ad agency Wieden-Kennedy for Old Spice Audience: Old Spice targets female viewers even though their product’s target market is male. Larger Conversation: Make men more appealing to women -- give women control. Context

3. Claim/Argument: “I smell better than your boyfriend, you should make him smell more like me.” By using a former NFL practice squad wide receiver, Isaiah Mustafa, in the ad, the advertising agency is assuming that women want manly men -- every woman’s dream. Tactics

4. Ethos: Credible because information is presented by good-looking man of authority. Pathos: Invokes jealousy in men, desire in women. Logos: You want to be loved, use our product and you will be loved. Tactics cont.

5. Success? Old Spice Body Wash sales increased by 107% after the launch of the ad campaign. Conclusion

6. What we’ve learned: No actual argument present in commercial. Simple yet effective advertising. Conclusion cont.

7. For your viewing pleasure…(;

8. MacCabee, Paul. "Business." Beyond the 'Man Your Man Could Smell Like' StarTribune, 15 Jan. 2012. Web. 05 Feb. 2014.. Sources!