1. ESTO – European Specialist for Traditional Orchards QUESTIONNAIRE - Interpretation and discussion of the ex ante analysis Ex ante analysis III – D. Processing & Marketing Georg Innerhofer Fachschule für OBST-Wirtschaft und EDV-Technik Gleisdorf 8200 Gleisdorf, Pirching 80 Presentation prepared by Mag. Alois Wilfling Nieborow, Poland, 04.09.2012 Ex ante analysis III – D. Processing & Marketing

2. D. Processing & Marketing D1 Which fruit products from traditional orchards are of relevance from your national point of view and should therefore be part of the curriculum? ESTO – European Specialist for Traditional Orchards Answers Juice: nearly everywhere very important Cider: AT: very important, DE: less important, HU-ECO & PL – ISK: unimportant Sparkling wine: important only for TÖH & BLO Brandy: nearly for all partners (very) important Jam: nearly for all partners (very) important Compote: less important to important Dried fruit: important, very important in PL and unimportant in FR Very important3 important2 less important1 unimportant0 JuiceCiderSparkling wineBrandyJamCompoteDried fruit Sum 12 3,6 2 4 4 3 4 Average all (0 - 3,0)2,9 1,8 1,0 2,0 2,2 1,5 1,9 Average 6 nations (0 - 3,0)2,8 1,8 1,0 1,8 2,2 1,4 1,7

3. ESTO – European Specialist for Traditional Orchards Remarks – The „Top 3“ of all PN‘s Juice (10x) most important, followed by brandy and dried fruit Vinegar (1x), plum butter (2x), fresh fruit (1x) and fruit as ingredient (muesli, yoghurt and chocolate, 1x) DE-GLT: The products of the grassland should also be considered: hay, wood, animals, honey (multifunctional system) D1 Which fruit products from traditional orchards are of relevance from your national point of view and should therefore be part of the curriculum? JuiceCiderSparkling wineBrandyJamCompoteDried fruit Sum 10 1 1 5 2 2 4 Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,6 Courses available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,6 completely3 largely2 little1 not0 D. Processing & Marketing

4. D2 Should standards concerning fruit quality (maturity, cleanliness, freshness) be part of the curriculum? ESTO – European Specialist for Traditional Orchards Answers For most partners „important“ to „absolutely necessary“ Quality Standards Sum 29 Average all (0 - 3,0)2,4 Average 6 nations (0 - 3,0)2,4 absolutely necessary3 important2 less important1 not necessary0 D. Processing & Marketing

5. ESTO – European Specialist for Traditional Orchards Remarks PL – ISK: Appearance and taste of fruits should decide on the harvest time. Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,6 Courses available online Average all (0 - 3,0) 0,75 Average 6 nations (0 - 3,0)0,5 completely3 largely2 little1 not0 D2 Should standards concerning fruit quality (maturity, cleanliness, freshness) be part of the curriculum? D. Processing & Marketing

6. D3 Should conservation techniques for fruit products be part of the curriculum? ESTO – European Specialist for Traditional Orchards Conservation Techniques Sum 29 Average all (0 - 3,0)2,4 Average 6 nations (0 - 3,0)2,4 absolutely necessary3 important2 less important1 not necessary0 Answers For most partners „important“ to „absolutely necessary“ D. Processing & Marketing

7. ESTO – European Specialist for Traditional Orchards Remarks None Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,6 Courses available online Average all (0 - 3,0) 0,58 Average 6 nations (0 - 3,0)0,4 completely3 largely2 little1 not0 D3 Should conservation techniques for fruit products be part of the curriculum? D. Processing & Marketing

8. D4 Should basics of microbiology (yeasts, moulds, bacteria) be part of the curriculum? ESTO – European Specialist for Traditional Orchards Answers – we need a decision…. Answers from „less important“ (SIE, HU, FR) „important“ (DE, OIK, CDI, BLO, ISK) to „absolutely necessary“ (OWET); „not necessary“ for ZSCKR Microbiology Sum 19 Average all (0 - 3,0)1,6 Average 6 nations (0 - 3,0)1,6 absolutely necessary3 important2 less important1 not necessary0 D. Processing & Marketing

9. ESTO – European Specialist for Traditional Orchards Remarks DE - GLT: The production of high quality products is necessary to operate an orchard economically. Perfect products are based on knowledge about food hygiencs. Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,6 Courses available online Average all (0 - 3,0) 0,75 Average 6 nations (0 - 3,0)0,5 completely3 largely2 little1 not0 D4 Should basics of microbiology (yeasts, moulds, bacteria) be part of the curriculum? D. Processing & Marketing

10. D5 Should methods for basic analysis of raw material and products, both in processing and quality control, be part of the curriculum? ESTO – European Specialist for Traditional Orchards Answers – we need a decision…. Answers from „less important“ (HU, FR, DK, OIK) to „important“ (CDI, OWET, PL, GLT) to „not necessary“ (TÖH) Analysis Sum 17 Average all (0 - 3,0)1,4 Average 6 nations (0 - 3,0)1,3 absolutely necessary3 important2 less important1 not necessary0 D. Processing & Marketing

11. ESTO – European Specialist for Traditional Orchards Remarks DE - GLT: Due to regulations of food hygienic an ongoing control during production is necessary. AT - OIK: should be part of the curriculum - basic knowledge only. Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,6 Courses available online Average all (0 - 3,0) 0,75 Average 6 nations (0 - 3,0)0,5 completely3 largely2 little1 not0 D5 Should methods for basic analysis of raw material and products, both in processing and quality control, be part of the curriculum? D. Processing & Marketing

12. D6 Should cleaning and hygiene (HACCP) be part of the curriculum? ESTO – European Specialist for Traditional Orchards Answers – we need a decision…. Answers mostly between„less important“ to „important“ Hygiene Sum 21 Average all (0 - 3,0)1,8 Average 6 nations (0 - 3,0)1,7 absolutely necessary3 important2 less important1 not necessary0 D. Processing & Marketing

13. ESTO – European Specialist for Traditional Orchards Literature available online Average all (0 - 3,0) 0,9 Average 6 nations (0 - 3,0)0,7 Courses available online Average all (0 - 3,0) 0,83 Average 6 nations (0 - 3,0)0,6 completely3 largely2 little1 not0 D6 Should cleaning and hygiene (HACCP) be part of the curriculum? Remarks (like D4) DE - GLT: Due to regulations of food hygienic an ongoing control during production is necessary. AT - OIK: should be part of the curriculum - basic knowledge only. D. Processing & Marketing

14. D7 Should European legal demands concerning product quality and identification be part of the curriculum? ESTO – European Specialist for Traditional Orchards Legal Demands Sum 26 Average all (0 - 3,0)2,2 Average 6 nations (0 - 3,0)2,0 absolutely necessary3 important2 less important1 not necessary0 Answers For most partners „important“ to „absolutely necessary“ D. Processing & Marketing

15. ESTO – European Specialist for Traditional Orchards Remarks DE - GLT: The marketing as an orchard product by use of certified logos (for example NABU orchard logo) is very important. The regional origin could be one more important identification criterion. AT - OIK: all European legal demands are provided online by the European Commission, the curriculum should be updated regularly (link!) Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,5 Courses available online Average all (0 - 3,0) 0,67 Average 6 nations (0 - 3,0)0,5 completely3 largely2 little1 not0 D7 Should European legal demands concerning product quality and identification be part of the curriculum? D. Processing & Marketing

16. D8 Should peculiarities of fruit processing of organic raw material and manufacturing of organic products be part of the curriculum? ESTO – European Specialist for Traditional Orchards Answers – we need a decision…. All PN „important“ to „absolutely necessary“; BLO „less important“; SOL „not necessary“ Organic Material Sum 22 Average all (0 - 3,0)1,8 Average 6 nations (0 - 3,0)1,6 absolutely necessary3 important2 less important1 not necessary0 D. Processing & Marketing

17. ESTO – European Specialist for Traditional Orchards Remarks PL – ISK: General information is advisable! Literature available online Average all (0 - 3,0) 1 Average 6 nations (0 - 3,0)0,8 Courses available online Average all (0 - 3,0) 0,75 Average 6 nations (0 - 3,0)0,5 completely3 largely2 little1 not0 D8 Should peculiarities of fruit processing of organic raw material and manufacturing of organic products be part of the curriculum? D. Processing & Marketing

18. D9 Should basic knowledge concerning ingredients and health value of fruits and products be part of the curriculum? ESTO – European Specialist for Traditional Orchards Ingredients… Sum 28 Average all (0 - 3,0)2,3 Average 6 nations (0 - 3,0)2,1 absolutely necessary3 important2 less important1 not necessary0 Answers For most partners „important“ to „absolutely necessary“ D. Processing & Marketing

19. ESTO – European Specialist for Traditional Orchards Remarks none Literature available online Average all (0 - 3,0) 0,9 Average 6 nations (0 - 3,0)0,7 Courses available online Average all (0 - 3,0) 0,83 Average 6 nations (0 - 3,0)0,6 completely3 largely2 little1 not0 D9 Should basic knowledge concerning ingredients and health value of fruits and products be part of the curriculum? D. Processing & Marketing

20. D10 Should professional storage and packaging of fruit and products for marketing be part of the curriculum? ESTO – European Specialist for Traditional Orchards Answers – we need a decision…. All answers from „less important“ to „absolutely necessary“ Storage & packing Sum 22 Average all (0 - 3,0)1,8 Average 6 nations (0 - 3,0)1,8 absolutely necessary3 important2 less important1 not necessary0 D. Processing & Marketing

21. ESTO – European Specialist for Traditional Orchards Remarks HU – ECO: examples are important Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,5 Courses available online Average all (0 - 3,0) 0,75 Average 6 nations (0 - 3,0)0,5 completely3 largely2 little1 not0 D. Processing & Marketing D10 Should professional storage and packaging of fruit and products for marketing be part of the curriculum?

22. D11 Should European legal demands concerning marketing be part of the curriculum? ESTO – European Specialist for Traditional Orchards Answers D. Processing & Marketing Legal Aspects Marketing trademark PDO taxes sorting packing other Sum 1099661 Average all (0 - 1,0)0,8 0,5 0,1 Average 6 nations (0 - 1,0)0,80,7 0,5 0,1 yes 1 no 0

23. ESTO – European Specialist for Traditional Orchards Remarks AT – OIK: basic knowledge should be part of the curriculum; taxes on alcohol etc. depend on national law, therefore only general information (keep in mind...) can be given in the curriculum; at least literature on PDO is already available online (European law) Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,6 Courses available online Average all (0 - 3,0) 0,67 Average 6 nations (0 - 3,0)0,5 completely3 largely2 little1 not0 D. Processing & Marketing D11 Should European legal demands concerning marketing be part of the curriculum?

24. D12 Should best practice examples for marketing strategies, initiatives and organisations of fruit products be part of the curriculum? ESTO – European Specialist for Traditional Orchards Best practice Sum 25 Average all (0 - 3,0)2,1 Average 6 nations (0 - 3,0)2,0 absolutely necessary3 important2 less important1 not necessary0 D. Processing & Marketing Answers – we need a decision…. Nearly all answers from „less important“ to „absolutely necessary“

25. ESTO – European Specialist for Traditional Orchards Remarks OIK: link collection on webpage Literature available online Average all (0 - 3,0) 0,8 Average 6 nations (0 - 3,0)0,6 Courses available online Average all (0 - 3,0) 0,92 Average 6 nations (0 - 3,0)0,7 completely3 largely2 little1 not0 D. Processing & Marketing D12 Should best practice examples for marketing strategies, initiatives and organisations of fruit products be part of the curriculum?

26. D13 Are well educated specialists for fruit processing and marketing of products of traditional orchards available (national)? ESTO – European Specialist for Traditional Orchards D. Processing & Marketing Answers yes 1 no 0 Specialists Processing & Marketing Sum 9 Average all (0 - 1,0)0,8 Average 6 nations (0 - 1,0)0,7 EUROPOM, largest fruit fair in Europe October 26 th to 28 th, Klosterneuburg, near Vienna

27. ESTO – European Specialist for Traditional Orchards Remarks About 20 persons / institutions are mentioned in questionnaire Literature available online Average all (0 - 3,0) 0,5 Average 6 nations (0 - 3,0)0,4 Courses available online Average all (0 - 3,0) 0,67 Average 6 nations (0 - 3,0)0,5 completely3 largely2 little1 not0 D. Processing & Marketing D13 Are well educated specialists for fruit processing and marketing of products of traditional orchards available (national)? EUROPOM, largest fruit fair in Europe October 26 th to 28 th, Klosterneuburg, near Vienna

28. D14 Which additional contents concerning "Processing & Marketing" should be part of the curriculum from your point of view? ESTO – European Specialist for Traditional Orchards D. Processing & Marketing Remarks PL – ISK: It is advisable to give short information about national fruit dishes, for example apple pie in Poland. Thanks for your attention!!!