2. PainsGains Lack of transport Long waiting times Lack of safety Anger & frustration Less waiting times Convenient travelling Ensure more safety Travel in comfort Easy Transportation at late hours Long waiting time at taxi stands Increasing competition in public transportation Increasing Maintenance Cost Increase income More choices of how to gain income Work not restricted to one area Can get work at anytime from anywhere Customer Pains and Gains

3. Jobs to be Done Calculate the fee per km Figure out how the drivers will sign up to work for us Work out monthly fee for drivers to pay us

4. Customer Work Flow

5. Commuters Archetype

6. AttributesTransporters GenderMale and Female JobTaxi Driver Who?Taxi Drivers wanting an extra income, while maintaining what they usually do. Need/WantFlexible working hours and extra income Other Characteristics Tired of waiting at taxi stands for long hours Drivers Archetype

7. VALUE PROPOSTION  Our value proposition does solve the customers problems  We are enabling them quick and convenient transport to their destination  More convenience and less frustration  Family members would not need to be worried about their children's safety

8. Customer Interest  Customers were happy about knowing they wouldn't have to wait long for safe, reliable transport  Excited that they can directly reach their destination without any changeovers  Happy that they are avoiding areas with more traffic via GPS

9. HYPOTHESIS  People didn’t mind to pay extra, even if it was greater than the taxi fare  People wouldn’t want to share to often because of safely reasons  Average everyday people would like a service like this  People don’t mind spending extra money to get home.  Fixed rates would be unfair to the customer

10. Experiments  Ask people if they would be interested in a personal point to point taxi service.  If they were not interested, we asked if they were trying to get home at night with no taxis, would they use the service.  What would be the minimum you would pay for certain long distance journeys?  Asked everyday travelers if they would use the service.

11. Results  21 out of 25 people (84%) who we interviewed said they would use our service if they had to travel home. Therefore our value proposition test was passed successfully.

12. Iterate  What we need to do next is:  Survey people and rival companies to determine taxi fare per km  Also research prices to determine drivers monthly subscription fee to us  Interview taxi drivers to get an idea of their personal point to point transit.