1. PSS: Parking Services Solution
SBIR Presentation
CS 410
Green Team
12 December 2005
Shawn Melton, Josh Platon, Marco Carrion, Marcus Still, Patrick Hines, Richard Medina

2. Presenters Patrick Hines Shawn Melton
Project Manager and Software Lead
Computer Science Major
Shawn Melton
Marketing Lead and Webmaster
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3. Introduction
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4. Overview Team Design Problem Statement and Characteristics
Solution Goals and Objectives
Functionality Diagram and Process Flow Charts
SBIR Project Plans
Conclusion
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5. Team Elements
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6. Problem Statement
Parking Services companies performing contracting work for universities currently lack an online system interface for efficient and automatic processing of car registration, decal payments, fine payments and appeals
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7. Problem Characteristics
Long waiting lines
Intensive manual data entry for paper forms and graduation blocks
Only partial online systems currently exist
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8. Solution Goals Parking Services Solution Allow online parking payments
Decals
Citations (Fines)
Interface and communication with Banner
Online appeal submission and review
Online vehicle registration
Automated account hold placing/removal
Statistical reports on customer data
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9. Solution Objectives
Research current manual processes in place to determine how to automate them
Research internet security technologies to ensure that the system is secure
Research Banner financial system to develop interface
Consult with directors of parking services companies to determine reports they need
Create user support materials to make system user friendly
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10. Functionality Component Diagram
Printed Receipt and Customer Pickup at Parking Services Center
Third Party Credit Card Verification Software
User Connection to Windows Secure Server
Java GUI Application
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11. Parking Services Solution ®
Sample GUI for Logon
Parking Services Solution ®
Welcome!
User name :
Password :
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12. Sample GUI for General Menu
Parking Services Solution ®
General Menu
Click on a selection to go to it’s sub-menu
Purchase Decal/Register Vehicle
Submit Appeal
Pay Fine
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13. Parking Services Solution ®
Sample GUI for Reports
Parking Services Solution ®
Reports
Click on a selection to go to it’s sub-menu
Decal Reports
Fine Reports
Appeal Reports
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14. Parking Services at ODU
Initial Customer
Director: Mr. James Long
Fit criteria of a Parking Services company in need of an online system.
Mission is to serve campus
Surveyed campus to see response
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15. Mission Statement
ODU Parking Services’ Mission Statement “Our mission is to contribute to the success of Old Dominion University by providing parking and transportation services to the students, faculty, staff and visitors to the University. Our objectives are to maintain safe, adequate and affordable parking areas while planning for and building additional facilities in a cost-effective manner. We will maintain a safe, timely, customer oriented, inexpensive and comfortable transportation system… Our employees are our most valuable assets. Superior customer service is our commitment, and we will strive to make parking at Old Dominion University an agreeable experience.”
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16. Survey Demographic 314 Surveys taken
254 Students, 35 Faculty, 25 Staff
149 male, 165 female
184 commuters, 130 residents
Student/Faculty/Staff Survey : Survey given out to 314 people between Friday October 14, 2005 to Monday October 29,2005
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17. Not Obtaining Mission 74.4%
…of those surveyed said they have waited at least 15 minutes or more
at the Parking Services Building.
This is NOT in accordance with Parking Services mission statement.
Survey results taken on dates between October 14th and November 15th
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18. Old Dominion wants PSS Green Group PSS 12 December 2005 18
Survey results taken on dates between October 14th and November 15th
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19. Decals Purchased Green Group PSS 12 December 2005 19
Survey results taken on dates between October 14th and November 15th
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20. Old Permit Issuance Green Group PSS 12 December 2005 20
Wait for processing
Through mail, faculty & staff only
Parking Services worker enters information into database
Already registered
Parking Services receives form and payment
Get Permit
Form from Parking Services
Send form and payment
New Decal is issued
Take to parking building
Register
Your vehicle
Wait in line
Receipt is given
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21. New Permit Issuance Green Group PSS 12 December 2005 21
Customer fills out and submits form and payment
information
New Permit
Issuance
Already registered
Log into account
Go to Parking Services web site
Wait for processing
Parking Services receives payment
Register
Your vehicle
Create a new user account
Receipt is printed
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22. Paying Fines Green Group PSS 12 December 2005 22
Survey results taken on dates between October 14th and November 15th
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23. Old Ticket Issuance Green Group PSS 12 December 2005 23
Client receive the ticket on the windshield
Client parks illegal
Ticket worker gives the illegal parking car a ticket
Ticket worker inputs the ticket and the info into the database
After 7 days Parking services places a hold on the account.
Client has to go to the Parking Servers’ Office.
Client writes out a check for parking services.
Pay ticket at parking servers’ office
Pays ticket through mail
Old Ticket Issuance
Client waits in line.
Client mails payment through mail.
Parking services office receives payment.
Parking service office enters student information.
Parking service office enters payment information.
Parking services office removes the hold from the account
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24. New Ticket Policy Green Group PSS 12 December 2005 24
Client receive the ticket on the windshield
Client parks illegal
Ticket worker gives the illegal parking car a ticket
Ticket worker inputs the ticket and the info into the database
After 7 days Parking services places a hold on the account.
Client login to their account
Client chooses “Fine Payment Option”
Client chooses payment method.
Client selects fine or fines.
New Ticket Policy
Parking services office receives payment.
Client prints or saves receipt
Client enters payment information.
Parking service office enters student information.
Parking service office enters payment information.
Parking services office removes the hold from the account
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25. Old Appeal Processes Green Group PSS 12 December 2005 25
Client must travel to parking
services
Client picks up an appeals form,
fills out his name,address,
Ticket number,
and reason for the appeal
Client waits in line
Client turns in his appeal form
Client waits 10 business
days for appeals committee
to meet, and decide on
verdict of their ticket
Old Appeal
Processes
Appealed
Denied
Ticket is appealed
Client must travel to
parking services
Client waits in line
Client pays ticket in full,
or reduction given by
parking services
Receipt given
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26. New Appeal Processes Green Group PSS 12 December 2005 26
User logs in with ticket number,
account number, plate number,
or permit number
New Appeal
Processes
Information sent real-time
to ODU database
O.D.U. database checked
to verify credentials
Client waits 10 business
days for appeals committee
to meet, and decide on
verdict of their ticket
User prompted to enter
appeal request, decal request,
or fine information
Confirmation number
and screen presented
Appealed
ODU populates web forms to
display ticket, permit or account
information
Denied
Ticket is appealed
Client must pay the
ticket online.
Client pays ticket in full,
or reduction given by
parking services
Receipt is printed
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27. What our system can’t solve
Can’t reduce parking fees
Can’t increase the success of parking fine appeals
Can’t make it easier to find a parking space
Can’t automate appeal responses
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28. Should it be done? Pros Cons Automated payment for fines or decals
Person doesn’t have to be on campus.
Automated interface with Banner.
Reduces paperwork.
Cons
Parking Services hires staff to update/track new system.
No big financial incentive.
Requires cooperation with OCCS.
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29. Marketing Plan Target Audience Customer Appearance
Return on Investment
Competition Matrix
University Study
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30. Target Audience University Parking Services
Companies with regulated, limited parking
Beta testing at ODU Parking Services
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31. Customer Appearance
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32. Reaching the Market Over 4,000 universities/colleges in U.S.
Over $168 MILLION in revenues
“Door-to-Door” contact
Choosing based on certain credentials
Parking Services Directors
Search other opportunities in facilitated parking industry
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33. ROI Factors 17,000 citations 17,000 student decals
1,900 faculty staff decals
98.1 % want to use system
$3.50 convenience fee
Interviews with Mr. James Long, October 27th to November 15th
Survey results taken on dates between October 14th and November 15th
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34. Parking Services’ ROI $125,000 35,900 potential ODU users
Survey: 35,218 will use system
Annual return on investment =
$125,000
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35. Parking Services’ ROI Diagram
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36. PSS’ ROI PSS unit price = $75,000 Annual Cost to PSS = $69,000
Profit per unit = $40,000
Marketing Plan
Sell 3 to 5 units a year
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37. PSS’ ROI Diagram
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38. Competition Matrix Green Group PSS 12 December 2005 38
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39. University Study Green Group PSS 12 December 2005 39 X
Online Parking Services
Payment of decals
Payment of citations online
Appeals online
Interface website with Banner
Register vehicle online
User aide
Old Dominion
James Madison X
Virginia Tech
Virginia
VCU
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40. Risk Rating System Green Group PSS 12 December 2005 40 1. Database
Interaction
fails
2. OCCS
refuses access
to Banner
3. Not meeting
Budget
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41. Risks
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42. SBIR Project Plans Management Plan Evaluation Plan Marketing Plan
Funding Plan
Resource Plan
Financial Plan
Staffing Plan
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43. Management Plan Balance out assignment of tasks
Consult with customer at each phase to ensure satisfaction
Communication Methods
Bi-weekly team meetings to discuss progress
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44. Staffing Plan Develop software in-house
Consult with Parking Services, OCCS experts
Maintain and update software in-house
Hire legal consultant during final sale
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45. Phase 0 Conception Org Chart
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46. Phase 1 Proof of Conception Org Chart
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47. Phase 2 Critical Design Org Chart
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48. Phase 3 Production Out Years Org Chart
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49. Phase 0 Milestones Assemble team Create project and find problem
Prove feasibility of project
Create project plans
Create SBIR Document
Develop website
Develop final presentation
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50. Phase 0 WBS Gannt Summary
Start Date : 8/29/2005 End Date : 12/13/2005
*Detailed Schedule Found in Appendix
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51. Phase 0 Deliverables Functional Component Diagram
Work Breakdown Structure
Gannt Charts
Competition Matrix
SBIR Document
Management Plan
Evaluation Plan
Marketing Plan
Funding Plan
Financial Plan
Resource Plan
Staffing Plan
Product Website
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52. Phase 1 Milestones Gather resources Hire consultants/experts
Develop list of software requirements
Get GUI design approved by Parking Services
Design module prototypes
Design test cases
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53. Phase 1 WBS Gannt Summary
Start Date : 1/10/2005 End Date : 6/14/2005
*Detailed Schedule Found in Appendix
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54. Phase 1 Deliverables GUI templates for each module
Working prototypes of each module
Prototype demonstrations
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55. Phase 2 Milestones Review Phase 1 Gather resources
Hire consultants/experts
Develop and implement modules
Implement test cases
Develop user support
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56. Phase 2 WBS Gannt Summary
Start Date : 7/3/2006 End Date : 4/4/2007
*Detailed Schedule Found in Appendix
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57. Phase 2 Deliverables Functional implementation of modules
User guide and documentation
Updated website
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58. Phase 3 Milestones Review phase 2 Gather software packaging materials
Hire legal expert
Train Parking Services on how to use PSS
Obtain software licensing fees from Parking Services
Advertise to other potential customers
Update website
Provide software updates
Have maintenance worker available for customer support
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59. Phase 3 WBS Gannt Summary
Start Date : 2/23/2007 End Date : End of Use
*Detailed Schedule Found in Appendix
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60. Phase 3 Deliverables Final software package
Training class on how to use PSS
Updated Website
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61. Administrative Factor
Evaluation Plan
ü Phase Zero will be a success when we have obtained a SBIR grant.
ü Phase One will be a success when the prototype is completely functional and has passed all testing.
ü Phase Two will be a success when we have an actual working model being used at ODU.
ü Phase Three will be a success when the product reaches its maximum production ability and both our company and customer has broke even and returned on investments.
Technical Factor
Marketing Factor
Financial Factor
Evaluation Plan
(Phase 0, 1, 2 or 3)
Personnel Factor
Administrative Factor
Phase 0
Phase 1
Phase 2
Phase 3
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62. Funding Plan National Science Foundation Created by Congress in 1950.
Funds about 10,000 new awards annually.
Dedicated to the advancement of scientific and engineering activities.
Our financial provider for research and materials.
Expected deadline: June 14, 2005
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63. Funding by Phase Phase 1: $100000 Phase 2: $750000
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64. Financial Plan Personnel Costs by Phase
Resources Plan and Cost by Phase
Total Budget
Out Years Costs
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65. Phase 1 Personnel Cost
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66. Phase 1 Hard Resources Cost
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67. Phase 2 Personnel Cost
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68. Phase 2 Hard Resources Cost
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69. Phase 3 Personnel Cost
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70. Phase 3 Hard Resources Cost
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71. Total Cost
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72. Review Team Design Problem Statement and Characteristics
Solution Goals and Objectives
Functionality Diagram and Process Flow Charts
SBIR Project Plans
Conclusion
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73. Conclusion
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74. Questions/Comments?
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