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“Keeping it Personal without getting Dismissed”…and tired! Todd Burrell Director of Admissions Southern Illinois University Edwardsville.

Published byChristian Tyler Modified over 9 years ago

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Presentation on theme: "“Keeping it Personal without getting Dismissed”…and tired! Todd Burrell Director of Admissions Southern Illinois University Edwardsville."— Presentation transcript:

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2 “Keeping it Personal without getting Dismissed”…and tired! Todd Burrell Director of Admissions Southern Illinois University Edwardsville

3 Office of Admissions – 5 units / 25 staff members Academic Mailing Academic Marketing Admission Counseling New Student Programs Review and Processing 7 Admission Counselors/Territory Managers 13,398 Total Enrollment Fall 2007 term 1829 Freshmen (7035 applications) 1103 Transfers (2709)

4 P r o s p e c t s I n q u i r i e s A p p l i c a n t s A d m i t s E n r o l l s !

5 And so many others…

6 Prospects Be early – the first Don’t be the “last school standing.” Communicate effectively with all students you bought the names, use them fully Personalized web page (EIP) get even more information

7 2004 – purchased 10,000 names 2007 - purchased 30,000 senior names Also, purchased 5,000 PLAN names for the first time More names up front should mean more enrolls at the end!

8 Inquiries Parrarel Communication hard copy with email campaign Able to personalize all communication Tracking responses / follow up

9 http://www.siue.edu/prospectivestudents/happybday.htm Birthday Greeting Chat SIUE email to all prospects track data

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11 Our inquiry pool grew from about 7,000 to 11,200 (2004 to 2007) One success of more inquiries – our growth in visits – from 2,800 (03-04) to 9,975 (06-07)

12 Applications Apply on-line – communicate even better Instant Notification To both student and High School Counselor @ SIUE = 6074 on-line applications to 11,381 (for all levels) @ EIU = counselor gets an email about students’ application status

13 Utilized ACT AIM/Predictive Modeling to: Target School Visits Make Prospect Phone Calls Encourage Scholarship Application Build Relationship w/ All Students - especially minority students To get more applications, we:

14 Ethnicity Breakdown: EthnictyApplicationsAdmitsEnrolls 200620072006200720062007 African-American13601933536788151250 American Indian102981744 Asian/Pacific Islander1681621221153641 Hispanic1962521251484236 @ SIUE

15 Admits Build Relationship Maintain this throughout decision process Keep it Personal – while utilizing technology Communicate the way (the students) want to communicate

16 Facebook My Space Blogs - http://www.bsu.edu/reallife/http://www.bsu.edu/reallife/ Videos – visit Illinois State University Podcasts Texts Google your school – see what is there!

17 Enrolls Keep them interested Communicate with Parents Utilize other university offices

18 Success: 2005-2006 Goal: 1750 1764 2006-2007 Goal: 1800-18501829

19 Challenges Staffing Support Management OIT Staff Resources Time We know we can do more! So many good ideas… Do what best fits the institution and your vision and goals

20 Rewards

21 Questions? Your thoughts/ ideas…

22 Thank You! Todd Burrell Director of Admissions Southern Illinois University Edwardsville tburrel@siue.edu 618-650-3449

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