1. Bob Mahoney – Director, Technology Solutions August 19, 2015 1 Tech Product Adoption Consumer Behavior This material is designed for an investment professional audience, primarily Registered Investment Advisors (RIA). TD Ameritrade Institutional, Division of TD Ameritrade, Inc., member FINRA/SIPC. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. (C) 2015 TD Ameritrade IP Company, Inc. All right reserved. Used with permission.

2. 2 Important Information  Presentations are for informational purposes only. TD Ameritrade, Inc., and all third parties mentioned are separate and unaffiliated and are not responsible for each other’s services or policies.  All product and service names are property of their respective owners.  iRebal products and services property of ThinkTech, Inc. an affiliate of TD Ameritrade, Inc.  iRebal offers a flexible tax harvesting feature that allows you to set various loss thresholds for taxable accounts, total loss targets for portfolios, and choose a replacement security for each harvested security. Once the thresholds has been set, iRebal identifies eligible losses in taxable accounts, and shows you the securities that fit the criteria that you have defined.TD Ameritrade does not provide legal or tax advice.  Access to Veo Open Access capabilities is provided as a service to independent advisors using the brokerage, execution and custody services of TD Ameritrade. Veo Open Access is an indication of potential programming compatibility. It does not imply any TD Ameritrade, Inc. recommendation of, endorsement of, warranty of, or fitness for use of any third party’s products or services. TD Ameritrade is not responsible for information, opinions or services provided by a third party. Since TD Ameritrade must ensure that all vendors meet security requirements, integration with new vendors is not immediate and cannot be guaranteed. Brokerage services provided exclusively by TD Ameritrade, Inc., member FINRA/SIPC.  This presentation includes a feature that allows recording of electronic (including audio) participant-shared content. By continued participation in this session, you automatically consent to such recording, and the subsequent rebroadcast of any recording.

3. It’s A Story About Growth Source: http://www.amtd.com/investor-relations/by-the-numbers/default.aspxhttp://www.amtd.com/investor-relations/by-the-numbers/default.aspx

4. From advisors that custody with us What We Hear

5. Top Strategic Initiatives Being Planned 5 Systemizing client service and delivery New technology to increase scale Source: TD Ameritrade Institutional Sentiment Survey 2014

6. How Advisors Envision Tech-driven Growth At Their Firm Q. Which of the following would be the most critical to achieving your goals for growth? ​ Source: 2015 InvestmentNews Technology Study

7. 7 Year-Over-Year Total Technology Spending ​ Source: 2015 InvestmentNews Technology Study

8. 8 Tech Spending: Do You Expect to Adjust Your Technology Budget in 2015? ​ Source: 2015 InvestmentNews Technology Study

9.  Veo Open Access SM  Veo One ™  Laser App ®  iRebal ® 9 TD Ameritrade Institutional Products

10. Veo Open Access SM

11. CRM Integrations 11 Key features available include:  Authentication  Alerts  Quotes  Account demographics  Account balances  Account positions  Transaction history  Cash Management (Checks/Wires/ACH/Internal Transfer)  Account Demographic Update CRM Integrations Available Now:

12. 12 Addressing Advisor Needs Reduce data input Real-time data Better client experience Improve efficiency Minimize navigation

13. Process Improvements 13 Streamlined Management Fee Billing Save Report to computer Export Management Fee Report Run Management Fee Report Log into Portfolio Management system Prior Workflow Log into Custodian System Navigate to Management Fee Import Function Load Saved Management Fee File Click button to submit fees to TD Ameritrade Click button to submit fees to TD Ameritrade Run Management Fee Report Log into Portfolio Management system Current Workflow

14. 14 Integrating with Vendors Advisor Adoption

15. Collaborating With The Industry

16. Annual Tech Summit – Collaboration in Progress

17. Building Veo Open Access SM Together with Third-Party Technology Providers 8 in 2010 91 in 2015

18. Veo Open Access SM Integrations CRM SolutionsPortfolio Management Financial Planning Online Advice Solutions Office Tools Trading & Rebalancing Analytics

19. 19 Continually listening to advisor feedback and identifying opportunities for improvement

20. Strategic Relationship Consultant Team

21. Veo ® Integration Analyzer™ ​ For illustrative purposes only.

22. Internal Announcements for Sales Teams TD Ameritrade Institutional Website YouTube Channel Videos Veo Open Access Section on Veo ® Veo Platform Announcements Social Media LinkedIn / Twitter Social Media LinkedIn / Twitter Conference Breakout Sessions Veo Village & other Exhibit Halls Veo Village & other Exhibit Halls Case Studies & Testimonials Case Studies & Testimonials Product Launch & Adoption Efforts Veo Open Access SM – New and Existing Integrations

23. We did not stop there………

24. Veo One ™ Bringing It All Together 24

25. Inconsistent Experiences RIAOPS Disparate SystemsMultiple LoginsUnproductive WorkflowTime Dedicated to Process --- CRM Compliance Planning Vault Document Mgmt Portfolio Mgmt

26. 26 Consistent, Unified Experience One Experience RIAOPS Less Dependency on OthersSingle Access PointConsistent ExperienceMore Time with Clients ---

27. 27 For illustrative purposes only. Responsive Technology

28. Current Veo One Integrations

29. For illustrative purposes only.

30. TEST CLIENT Test Client TEST CLIENT 2 Test Client 1, 401 (K) Test Client 1 and Test Client 2, Corporation Test Client 2, 403 (B) Test Client 1 and Test Client 2

31. For illustrative purposes only. TEST CLIENT 2 TEST CLIENT

32. 32 Veo One ™ Adoption Adoption approach is similar to Veo Open Access SM, plus:  Industry level advertising  Direct e-mail to advisors

33.  Laser App Enterprise –Deployed 9 years ago –Integrated with Veo ® –Great success with more than 3,500 users –Nearly 500 new users in 2015  Laser App Anywhere –Next generation Laser App Solution –Advisor needs have changed –Integrating with Veo One ™ 33 Laser App ® Enterprise vs. Laser App Anywhere

34. 34 Form Population Process For illustrative purposes only.

35. 35 Laser App ® Anywhere Adoption 821 Users ​ Source: TD Ameritrade Institutional 3,678 as of June 2015 Projected Dec. 2015 Submissions 16,841 as of June 2015 Projected Dec. 2015 Forms Populated

36. For illustrative purposes only.

37. Harvest Tax losses Trading Capabilities Fully Rebalance – Cash & Securities Direct Trading Invest and Generate Cash

38. 38 Efficiency – Portfolio monitoring and rebalancing (according to criteria you input) Reconciliation – No need to reconcile positions due to seamless integration with TD Ameritrade back office systems Cash Management – Avoidance of insufficient funds due to distribution Tax Loss Harvesting – Regardless of account size Scalability – Simultaneously rebalance thousands of accounts Cost – Free to advisors that custody with TD Ameritrade Benefits and Needs Addressed

39. 39 iRebal ® on Veo ® Topical Webcasts (e.g. Tax Loss Harvesting) Mandatory Training Advisor Testimonial Videos Training Book with Answer Key and Glossary Stimulation Emails – Directing Users to Training Resources Product Launch & Adoption Efforts

40. 40 Product Launch & Adoption Efforts iRebal ® on Veo ® Results Launched: June 2014 Number of Advisors: 1,155 Results

41. Summary 41

42. 42  We listen to advisors and react  Adoption is easier when you satisfy a need Product Adoption & Consumer Behavior

43. 43 Key Considerations  Top performers spend the same but get more, because they take a long-term strategic view  They focus on getting maximum utility from what they purchase T ECHNOLOGY IS B EST M ANAGED AS AN I NVESTMENT, N OT A N E XPENSE  Advisors must have a clear idea of how, and where, time savings will be reinvested in the firm to enhance its operational and financial performance H AVE A S TRATEGY B EHIND Y OUR I NVESTMENT Source: 2011 InvestmentNews RIA Technology Study.

44. 44 Driving Adoption of New Technology ​ Your team should learn to:  Understand the benefits to both them and the firm  Be motivated to adopt the new technology ​ Make training a priority ​ Provide time and resources for your team to adopt the new technology Involving your team in the technology selection process can help make the transition to a new application or system smoother Source: 2011 InvestmentNews RIA Technology Study.

45. 45  Set milestones for your technology investment based on your key strategic metrics such as: –New clients –New assets –Higher revenues –Greater profitability  Incentivize your team to help drive adoption –Tie training completion or strategic metrics to bonus payouts Source: 2011 InvestmentNews RIA Technology Study. Driving Adoption of New Technology

46. Questions 46