1. 2012 GRINSPOON ANNUAL CONFERENCE FACEBOOK, YOUTUBE & OTHER COOL STUFF Communications Strategic Plan! Presented By: Stacey Jaffe Communications Committee Chair

2. The Long Story Short:  2011 FJC Camper Satisfaction Insights Survey Results:  While the vast majority (96%) felt very positive about camp, we trended towards lower ratings on almost all measures across the board  The ULTIMATE question: WHY?  And the answer: The lack of information effect! “Camp was great, Mom. I already told you that!”

3. Following these results: 1. Jeff Rose, our Director, hired a year-long Communications Director 2. The Steering Committee appointed a Communications Committee 3. Communications Committee created a Strategic plan so that our communications were purposeful and goal-driven

4. Communications Strategic Plan, Two Goals: 1. Measureable Results 2. Display Values that relate to the goals of camp

5. The Values: 1. Programming is FUN! 2. Programming encourages skill building 3. Feature leadership of camp 4. Show staff in child care role 5. Atmosphere where child is proud to be Jewish 6. Campers building friendships 7. Show wide array of facilities (from cabins to each activity area) 8. Health/safety of child

6. Two Seasonal Plans: 1. School Year Plan (to begin January 2012) 2. Summer Season Plan

7. School Year Plan:  Blog: Twice Weekly (Tuesdays and Thursdays)  Facebook:  Monday: Poll of the Week  Tuesday: Link to our Blog  Wednesday: Alumni Day  Thursday: Link to our Blog  Friday: Shabbat Message  Twitter: Game of the Month

8. School Year Plan: Facebook Monday

9. School Year Plan: Facebook Tuesday and Thursday

10. School Year Plan: Facebook Wednesday

11. School Year Plan: Facebook Friday

12. School Year Plan: Twitter Game of the Month  Activity:  January: So True or So False!  February: Name that Tune!  March: Fill in the Blank!  April: Who’s Tweet is it Anyway?  May: George Libs  June: Camp Countdown

13. School Year Plan: Twitter Example, “Who’s Tweet is it Anyway?”

14. Summer Season Plan:  More Communication 

15. Summer Season Plan:  Made a Communications Brit with our Families  Blog – Minimum 3/Week  Video- Minimum 3/Week  Bunk1- 75 photos/day (excluding Shabbat)  Twitter- Daily Cabin Updates  Shabbat email from Director (simultaneously posted as blog)

16. Summer Season Plan: Blog

17. Summer Season Plan: Video

18. Summer Season Plan: Twitter

19. Measureable Results  From January 2012 – End of Summer Season:  A 26% increase in Facebook followers  810 to 1,017 followers  Facebook summer engagement of 8 – 12%  A 83% increase in Twitter followers  304 to 555 followers  An average of 137 people (total traffic) read each blog  An average of 156 views (all time total play) for each video

20. Our Continuing Plan: Keep SOARING with Communications! Don’t forget to follow us! The End.