1. Chapter 13 Design and Production
Outline
Visual communication
Print art direction
Print production
Television art director
Broadcast production
Web site design

2. Chapter 13: Design and Production
Visual Communication
The art director
Chapter 13: Design and Production

3. Chapter 13: Design and Production
Print Art Direction
Illustrations and photos
Color in print
Typography
Families of type
Type measurement
Justification
Legibility
Chapter 13: Design and Production

4. Chapter 13: Design and Production
Print Art Direction
Layout and design
Design principles
Layout stages
Print media requirements
Newspapers and magazines
Directories
Outdoor boards and posters
Transit
Chapter 13: Design and Production

5. Chapter 13: Design and Production
Print Production
Art reproduction
Color reproduction
Printing processes
Binding and finishing
digitization
Chapter 13: Design and Production

6. Television Art Direction
Video graphics
TV ad film requirements
Chapter 13: Design and Production

7. Chapter 13: Design and Production
Broadcast Production
Producing radio commercials
Producing TV commercials
Film or videotape
Animation
Stop motion and claymation
Chapter 13: Design and Production

8. Chapter 13: Design and Production
Broadcast Production
TV production process
Preproduction
The shoot
Postproduction
Chapter 13: Design and Production

9. Chapter 13: Design and Production
Web Design
The interactive dimension
Designing banners
Chapter 13: Design and Production