2. Media Studies John Keenan j.keenan@worc.ac.uk

3. Break history of the subject/why it is taught/7 areas specifications for media – AQA, Welsh, OCR /brainstorm lesson Break lessons

4. Learning Outcomes By the end of this day you should: Be able to recount 5 reasons media is taught in schools Be able to identify 5 main thinkers in media studies tradition Be able to list 5 subjects media studies ‘steals’ from Be able to recall the 7 areas of media studies Be able to recall 2 subjects for each area Be able to identify 3 main media exam bodies Be able to identify 1 subject in a syllabus Be able to teach 4 lessons in the subject

5. Why I’m here What do you know?

6. Confident – studied it at A level/university Some experience – GCSE, teach it now, read books on it Media studies - no

7. Media studies is a field not a subject (James Halloran) Study of a phenomenon – the media

8. 19 th Century Matthew Arnold T S Eliot modelled

9. 19 th Century Robert Lee Joseph Pullitzer

10. Harold Lasswell 1920s-1930s Walter Lippmann

11. Ferdinand de Saussure 1920s-1930s

12. Sigmund Freud 1920s-1930s

13. Herbert Marcuse 1920s-1930s Theodor Adorno

14. 1920s-50s Vladimir Propp Tzvetan Todorov

15. 1950s Jacques Lacan

16. 1950s-60s Richard Hoggart Raymond Williams

17. 1960s Francis Ford Coppola New Hollywood Stephen Spielberg

18. 1950s-1970s Claude Levi-Strauss Louis Althusser Roland Barthes

19. 1960s-1980s Jean Baudrillard Jean Francois Lyotard Frederic Jameson

20. Today... Noam Chomsky

22. 1960s Cultural Studies Leeds University (Granada Fellowship) Birmingham University Centre for Contemporary Cultural Studies Leicester University Centre for Mass Communication Research Glasgow University Glasgow University Media Group 1970s Communication Studies Sheffield Polytechnic Coventry Polytechnic 1970s Film Studies Cardiff University 1980s-90s Media Studies – FilmStudies/Communication Studies/Cultural Studies Communication Studies/Film Studies

23. What is media studies? media studies English psychology sociology business studies art

24. Pedagogy

25. Why not media studies? “I am afraid that the interests of our children are not served either by some of the examination boards…They’d give us Chaucer with chips, Milton with mayonnaise. Mr Chairman, I want William Shakespeare in our classroom, not Ronald McDonald.” Education Secretary John Patten speaking at the Conservative Party Conference, 1992 “We could always name two A-Levels we would rather have. [The skills developed by Media Studies] are not relevant to the sort of courses we offer.” Dr Geoff Parks, director of admissions, Cambridge University: ‘discriminate and resist’ http://english.oxfordjournals.org/cgi/reprint/51/199/1.pdf http://www.mediaedassociation.org.uk/ “I’d be far more interested in seeing someone with a Law degree. […] As far as I know I’ve never interviewed anyone with a Media Studies degree.” Veronica Wadley, Editor, The London Evening Standard:

26. The future? It is now widely believed among teachers that one of the ways in which senior English will develop in schools in the next few years is in the direction of 'Cultural Studies'. – Australia Digital

27. Put OUT sign up when out HARIBO

28. A: B:B: UKAustralia Which word has one syllable? C:C: D:D: USASwitzerland Which word has one syllable? Out of which country did the academic study of the media NOT spring?

29. B Australia

30. A: B:B: Robert LeeGeneral Mustang Which word has one syllable? C:C: D:D: Joseph PullitzerTheodor Adorno Which word has one syllable? Who called for a study of journalism in the 19 th Century believing it to be a foundation of democracy

31. A Robert Lee

32. A: B:B: LeicesterCardiff Which word has one syllable? C:C: D:D: GlasgowLeeds Which word has one syllable? Which university started the first cultural studies course in the UK

33. D Leeds

34. A: B:B: Levi-StraussMarcuse Which word has one syllable? C:C: D:D: deSaussureHoggart Which word has one syllable? Who is this?

35. A Levi-Strauss

36. A: B:B: Jean BaudrillardFrancois Lyotard Which word has one syllable? C:C: D:D: Frederic JamesonJacques Lacan Which word has one syllable? Which of these is NOT a postmodern thinker?

37. Jacques Lacan

38. A: B:B: Walter LippmannHarold Lasswell Which word has one syllable? C:C: D:D: Noam ChomskyHerbert Mead Which word has one syllable? Which American studied the media with a view of perfecting its persuasive powers?

39. B Harold Lasswell

40. A: B:B: Roland BarthesJacques Lacan Which word has one syllable? C:C: D:D: Ferdinand deSaussureHerbert Marcuse Which word has one syllable? Who coined the term, ‘semiotics’?

41. C deSaussure

42. A: B:B: 1970s1980s Which word has one syllable? C:C: D:D: 1990s2000s Which word has one syllable? In which decade was media studies created?

43. B 1980s

44. A: B:B: historybusiness studies Which word has one syllable? C:C: D:D: artpsychology Which word has one syllable? Which of the following subjects does media studies NOT ‘steal’ from?

45. A history

46. A: B:B: Judith WilliamsonStuart Price Which word has one syllable? C:C: D:D: Noam ChomskyJohn Berger Which word has one syllable? Who wrote ‘Ways of Seeing’?

47. D John Berger

48. A: B:B: T S EliotMatthew Arnold Which word has one syllable? C:C: D:D: F R LeavisRichard Hoggart Which word has one syllable? Who said ‘discriminate and resist’?

49. C F R Leavis

50. A: B:B: Noam ChomskyHarold Laswell Which word has one syllable? C:C: D:D: Theodor AdornoWalter Lippmann Which word has one syllable? Who first coined the term, ‘manufacturing consent’?

51. D Walter Lippmann

52. Great Job!!!! Great Job!!!! Thank you for playing! Thank you for playing!

53. Learning Outcomes Be able to recount 5 reasons media is taught in schools Be able to identify 5 main thinkers in media studies tradition Be able to list 5 subjects media studies ‘steals’ from http://classtools.net/education-games- php/fruit_machine/

55. By the end of this session you should: Be able to recall the 7 areas of media studies Be able to recall 2 subjects for each area Be able to identify 3 main media exam bodies

56. 7 areas of media studies Institutions Ideology Narrative Language Genre Representation Audience Mnemonic Iinlgra

57. Representation Gender/race Symbolic annihilation

58. Language Newspaper Rhetoric (advertising) Film/TV Semiotics

59. Audience Targeting Pleasure/Use Effects

60. Ideology Norms and values

61. Institutions Types of integration Ownership Public Service Broadcasting vs commercial Law Censorship

62. Narrative Propp Todorov Barthes – enigma Time Character

63. Genre Reasons for Social change Sub/cross-genre

64. Specifications GCSE – Level 2 WJEC Website http://www.wjec.co.uk/index.php?subject=22&level=7http://www.wjec.co.uk/index.php?subject=22&level=7 Specification http://www.wjec.co.uk/uploads/publications/7951.pdf Support and resources https://www.wjecservices.co.uk/Default.asp AQA Website http://web.aqa.org.uk/qual/newgcses/english_med/new/media_overview.php?id=04&prev=04 Specification http://store.aqa.org.uk/qual/newgcse/pdf/AQA-4810-W-SP-10.PDF Resources http://store.aqa.org.uk/qual/pdf/AQA-3571-W-CT-10.PDF OCR Website http://www.ocr.org.uk/qualifications/subjects/media_studies/index.html Specification http://www.ocr.org.uk/download/kd/ocr_9993_kd_gcse_spec.pdf Support http://www.ocr.org.uk/download/pm/ocr_15981_pm_gcse_med_brochure.pdf

65. Watch http://yp.direct.gov.uk/diplomas/subjects/Cre ative_Media/?utm_source=Yahoo&utm_medi um=CPC&utm_campaign=CreativeandMedia Do http://yp.direct.gov.uk/diplomas/subjects/Cre ative_Media/quiz/ Learn more http://www.direct.gov.uk/en/EducationAndLe arning/14To19/Years10And11/DG_10013568Specifications Diploma– Level 2

66. BTEC Certificate Level 2 Specification http://www.edexcel.com/migrationdocuments/BTEC%20Firsts%20from%202010/BTE C_Firsts_in_Creative_Media_Production_L2.pdf http://www.edexcel.com/quals/firsts/media/Pages/default.aspx Resources http://www.edexcel.com/quals/firsts/media/Pages/Resources.aspxSpecifications BTEC Certificate – Level 2

67. Specifications AQA http://store.aqa.org.uk/qual/gce/pdf/AQA-2570-W- SP-10.PDF OCR http://www.ocr.org.uk/download/kd/ocr_9646_kd_ gce_spec.pdf A Level Level 3

68. http://www.edexcel.com/migrationdocuments/BTEC%20Nationals%20from%2 02010/BN021893_BTEC_Nationals_Creative_Media_Production_L3.pdf BTEC Diploma Level 3

69. Recommended books Studying the Media O’Sullivan, Dutton and Rayner The Media Students Book Stafford and Branston Media Studies Stuart Price Communication Studies Beck, Bennett and Wall More than Meets the Eye Burton http://www.pearsonschoolsandfecolleges.co.uk/Seco ndary/Search.aspx?pearson_keywords=media%20stu dies http://www.hoddereducation.co.uk/Schools/Media- Studies.aspx

70. http://media.edusites.co.uk/students/index.php http://www.mediaed.org.uk/ http://culturalsociety.org/ Websites

71. Be able to recall the 7 areas of media studies Be able to recall 2 subjects for each area Be able to identify 3 main media exam bodies http://classtools.net/education-games- php/fruit_machine/