1. Be the best basketball player with Nike Zoom Hyperflight Premium Comfortable Durable Lightweight Simply AMAZING !!!Buy Now!!!

2. * Basketball shoes * Lightweight * Durable * Comfortable * Help in Jumping

3. Association: picture of Michael Jordan, the shoes, the universe & the basket Call to Action: “!!!Buy Now!!!” & “Just do it” Claim: “Lightweight” “Durable” “Comfortable” Hype: “Simply AMAZING” Must-have: “Be the best basketball player with Nike Zoom Hyperflight Premium” Testimonial &Endorsement: picture of Michael Jordan

4. Age: about 14-20 Gender: Male Hobby: Basketball I used association because it can be applied to all range of target audience and it is always effective. I used Call to Action because I think that it is a new technique to this certain target audience I used Claim because it helps capturing attention and interest since it is describing the new features. I used hype because it does the same thing as claim: capturing attention and interest I used must-have because it is something really useful to students at school since almost everything they do is to be popular and get fame.

5. Works Cited Care2Play. Black History Athlete of the Week: Michael Jordan. Digital image. Care 2 Play Sports. Care 2 Play Sports, 19 Feb. 2013. Web. 08 May 2013..http://care2playsports.com/?p=264 Dunnco. Path To Iconic Brand Status. Digital image. Dunn&Blog. Dunn&blog, 27 Feb. 2013. Web. 09 May 2013..http://dunn-co.com/blog/tag/nike/ Nike Zoom Hyperflight Premium Superhero Lebron. Digital image. Osneaker. Osneaker, n.d. Web. 08 May 2013..http://osneaker.com/nike-basketball/nike- zoom-hyperflight-premium-superhero-lebron.html NIKE ZOOM HYPERFLIGHT SNEAKER. Digital image. JimmyJazz.com. Jimmy Jazz, n.d. Web. 08 May 2013..http://www.jimmyjazz.com/mens/footwear/nike-zoom-hyperflight- sneaker/587561001?color=Green The Universe. Digital image. The Universe. Fanpop, Inc., n.d. Web. 08 May 2013..http://www.fanpop.com/clubs/the universe/images/10732217/title/universe- photo