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HMP vs. DSP Battle of the CPUs Henry Dewing Manager, Product Marketing Modular Communications Platform Division Intel Corporation.

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Presentation on theme: "HMP vs. DSP Battle of the CPUs Henry Dewing Manager, Product Marketing Modular Communications Platform Division Intel Corporation."— Presentation transcript:

1 HMP vs. DSP Battle of the CPUs Henry Dewing henry.dewing@intel.com Manager, Product Marketing Modular Communications Platform Division Intel Corporation August 3-4, 2004 San Jose, CA www.voipdeveloper.com

2 Enabling Innovation R&D Spending Headcount Proprietary Hardware and ASICs Platform R&D Software & Solution R&D Validation & Test Commercial Processors and and Intel® Building Blocks (HMP) Platform R&D Software & Solution R&D Validation & Test Equipment Provider Value Stack Increased Innovation Platforms built on standard silicon & Intel building blocks (HMP) Increased Investment in solution value

3 August 3-4, 2004 San Jose, CA www.voipdeveloper.com Software Model Reduces TCO Purchase Purchase Customers pay only for the media resources they need Customers pay only for the media resources they need Development Development Cost-effective development and test systems Cost-effective development and test systems Deployment Deployment No need to keep inventory No need to keep inventory Less shipping, fewer import/export fees, no “hard” install Less shipping, fewer import/export fees, no “hard” install Reduced regulatory approvals Reduced regulatory approvals Post-deployment Post-deployment Sparing costs reduced or eliminated Sparing costs reduced or eliminated Easier field upgrade (could be done remotely) Easier field upgrade (could be done remotely)

4 August 3-4, 2004 San Jose, CA www.voipdeveloper.com

5 Source: Intel Corporation

6 August 3-4, 2004 San Jose, CA www.voipdeveloper.com Media Processing 1/972/9911/002/04 Intel ® Pentium ® II with MMX Intel Pentium III with SSE Intel Pentium 4 with SSE2 Intel Pentium 4 with SSE3

7 August 3-4, 2004 San Jose, CA www.voipdeveloper.com Price Per Transaction Source: www.tpc.org Transaction Processing Performance Council

8 August 3-4, 2004 San Jose, CA www.voipdeveloper.com Converged Comm Platform Cost Source: Intel Lab Testing and ProForma Analysis

9 August 3-4, 2004 San Jose, CA www.voipdeveloper.com HMP Target Market Sub-Segments Medium (100-500 ports) Hosted/SP Solutions Large (>500 ports) Small (<100 ports) IP PBX Hybrid PBX IP IVR/VM/Conf IP UM Hybrid IVR/VM/Conf Hybrid UM Enterprise PBX Enterprise Media Server Service Provider Media Server

10 August 3-4, 2004 San Jose, CA www.voipdeveloper.com HMP Segment Fit Over Time Medium (100-500 ports) Hosted/SP Solutions Large (>500 ports) Small (<100 ports) IP PBX Hybrid PBX IP IVR/VM/Conf IP UM Hybrid IVR/VM/Conf Hybrid UM Legend 1 st gen Enterprise PBX Enterprise Media Server Service Provider Media Server

11 August 3-4, 2004 San Jose, CA www.voipdeveloper.com HMP Segment Fit Over Time Medium (100-500 ports) Hosted/SP Solutions Large (>500 ports) Small (<100 ports) IP PBX Hybrid PBX IP IVR/VM/Conf IP UM Hybrid IVR/VM/Conf Hybrid UM 1st gen 2nd gen Enterprise PBX Enterprise Media Server Service Provider Media Server Legend

12 August 3-4, 2004 San Jose, CA www.voipdeveloper.com HMP Segment Fit Over Time Medium (100-500 ports) Hosted/SP Solutions Large (>500 ports) Small (<100 ports) IP PBX Hybrid PBX IP IVR/VM/Conf IP UM Hybrid IVR/VM/Conf Hybrid UM 1 st gen 2 nd gen 3 rd gen Enterprise PBX Enterprise Media Server Service Provider Media Server Legend

13 August 3-4, 2004 San Jose, CA www.voipdeveloper.com Thank You! Henry Dewing henry.dewing@intel.com Manager, Product Marketing Modular Communications Platform Division Intel Corporation

14 August 3-4, 2004 San Jose, CA www.voipdeveloper.com Copyright © Intel Corporation 2004. Intel, Intel Pentium, and the Intel logo are trademarks or registered trademarks of Intel or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others. All rights reserved. 009260-00 07/04


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