1. Grapevine Beverage Selections AS ”A real partnership”

2. ..Executive Summary.. Grapevine is the right partner for you because: You are guaranteed 100 % focus on your products Grapevine is your most flexible partner who can adapt to the changing market conditions whenever needed Grapevine has a streamlined organization which reduces fixed costs to a strict minimum. This will give you better results Grapevine operates with an ”open book” policy which will give you The opportunity to follow pricing and margins of your brand closely Grapevine benefits from the sales activities, the financial and logistical strength of the Vectura group. Norways largest alcoholic beverage distributor

3. ..VISION.. We aim to become the Norwegian beverage importer which stands out as the clear winner in promoting the Principals interests We have created a small organization which will deliver the products to all major Vinmonopolet shops by using the best logistics provider in Norway The VINO products will retain the attention of our clients through a superior product portfolio and concentrated sales efforts, to the right people at the right time Through partial ownership by a financially and logistically strong partner such as the Vectura group; Grapevine will have all the advantages of a large organization, while retaining the flexibility and focus of a small, specialized importer

4. ..Business Idea.. Most importers are strongly geared towards the Horeca Market – this is extremely costly and results in lower margins for the Principals who have to foot the bill in the end. Horeca is, however, an important marketing channel which can best be used by establishing loyal “Ambassador” restaurants who love the products and enjoy selling them. Our distribution partner, Vectura, is the the strongest and most efficient distribution system for the Horeca trade in Norway We do not believe that continuous brand building through Horeca channels is worthwhile if the entry price is too high. (Listing fees) We do believe in short, quick, direct and perfectly targeted campaigns which captures the key clients in both the retail and the Horeca segments. (Guerrilla marketing)

5. ..The opportunity.. By narrowing and concentrating our focus in this manner, Grapevine is capable of reducing costs dramatically while maintaining the same drive and achieving the same results It is a question of working smarter and adapting to the changing marketplace This increased result will be channeled back to the principals in the form of higher sales volumes, lower retail prices, improved margins, less marketing support and reduced POS material We are convinced that value is created by individuals with a passion for wine and not by large multinationals. We believe that small, independant companies have a greater chance of finding the products the Norwegian people and the Monopoly want than large International companies with conflicting interests and political agendas

6. ..Main Objective.. our main objective is to revitalize the brands and increase volumes.. We will be focusing on the brand and be working with the best possible mix of activities in order to serve image, quality, and price. Brand Specific Communication towards the market – price / quality ratio is vital. Primarily, towards media and the monopolies, consequently to the trade /consumer. Vinmonopolet covers approx. 90% of distribution to private consumer and the communication possibilities to this segment / market is limited. Therefore we know the importance of having specially selected media / journalists interested in the brand – they want to create awareness among brands that are “value for money”.

7. Strategy for..The retail market.. The Retail Market: Grapevine’s main target will be Vinmonopolet and our selected Ambassador Horeca outlets We will not visit all the small restaurants and remote Vinmonopol shops, but concentrate on the largest and self service shops which represents over 90 % of the total sales. We are present in all of the price lists distributed by Vectura which is received by all relevant Horeca outlets This permits us to keep our costs down, while focusing on the shops and the market segment where the trends are created Our key Horeca clients are keen to present products which give their clients the best relationship between price / quality. They know that we have the capacity and contacts to provide those products

8. Strategy for..The Horeca market.. For the Horeca market the trend is very strong towards centralized sales arranged by the director of purchasing at the head office The individual restaurant and hotel managers in the chain hotels no longer have authority to choose the beverages, and sales efforts towards them is therefore no longer as important This is why we believe that creating a loyal customer group based on mutual respect and long term relationships will sell more high quality wine over time. Our Ambassador hotels and restaurants are usually not chain driven and have an interest in offering their client exciting wines where the restaurants also have the possibility of earning a little per bottle sold Vectura gurantees 100 % availability of all of our products in their pricelists which are distributed to all relevant Horeca outlets

9. ..Fine Wine.. Grapevine has also entered into a partnership with a high quality Danish Wine importer called Theis Vine AS Through our Danish partners, we are able to offer a full range of high quality wines for the high end market. We are specialized in wine from Burgundy and Bordeaux We are able to keep lower prices than our Norwegian competitors, because we keep our stock in Denmark and bring in bottles from the warehouse only when they have been ordered These wines are sold to the Horeca market as well as to private individuals through private tastings

10. ..Brand Building.. It is, of course, possible for the Principals to order a special marketing event promoting key brands. In this case Grapevine will outsource the event to marketing and sales experts who have long experience in product placing and who can guarantee that the “right” people will be at the event. Their bill will be forwarded directly to the Principal so that full control of costs can be kept at all times Grapevine’s policy is one of full openness with our Principals. The Brand owner should know what the importer’s commission is and how he is spending the marketing funds which have been allocated

11. ..Employee Background.. –Lars Heskjær General Manager, Owner. –Sommelier –Experience while working for Domaine Ostertag in Alsace –Marketing Manager at Moestue Grape Selctions AS –Marketing Manager of VinCompagniet AS –Marketing and Sales manager of VINO AS –Nils H. Houge, Chairman of the board, Owner. –Ecole Hoteliere de Lausanne - Bachelors of Hotel Management –London Business School - MBA –10 Year experience as Restaurant and Hotel Manager –General Manager of VinCompagniet AS –General Manager of VINO AS

12. ..Grapevine sales Volumes.. Volume target year zero 2004:165,000 Units..Achieved.. Volume target year one 2005:600,000 Units Volume target year two 2006:1,200,000 Units Volume target year three 2007:1,800,000 Units

13. ..Is size important ?.. Since the products presented are always tested in blind tests there is no difference between a large and a small importer when the Vinmonopolet chooses the winning brand The Vinmonopolet is only concerned with the products and the sales which is done through their shops and which follow their market plan The logistics is the same for a large and a small importer since everyone is treated on an equal basis by VECTURA, CUVECO and VSD. Costs are calculated pr. product, not pr. company A smaller company has fewer overhead costs, is more flexible and will be more dedicated to each of its Principals Since all logistics from your plant to the Vinmonopolet shops is handled by the same logistics agents, there is no difference in the delivery, service or handling costs for a small company

14. ..Why choose Grapevine.. Better earnings for the Principals / The most advantageous in the market Few brands in the portfolio gives better focus on your products Better sales than competitors through narrower and more concentrated focus No political portfolio concerns encountered in larger structures We aim to work right by pinpointing the area of concentration, not by scattering our resources over a wide area Available and dedicated employees who love working with wine and spirits Flexibility