1. Northern California Oracle Applications User Group February 11, 2004

2. Mary Burns Sales Consultant Oracle Corporation

3. Business Challenges  The market punishes organizations that miss forecasts  The struggling economy is applying intense pressure to the bottom line  C-Level executives required to certify the accuracy of corporate information  Economic conditions are forcing organizations to find where every penny of their business is going  Need to react much faster to changing business conditions  Align performance with corporate objectives

4. Solution Requirements  Timely reporting and optimized performance linked to strategy  Single source of truth  Consistent Cross-Functional View of Information  Low implementation and setup cost  Internet Architecture – scales to thousands of users across the extended enterprise  Flexibility

5. Corporate Performance Measurement CPM Operational Analytics and Reporting Planning, Budgeting, Forecasting and Modeling Strategic Goal setting and Alignment

6. CPM - Closed Loop Strategy Formulation: Enterprise Goals and Strategies Strategic Operational Execution: Operation Targets and Budgets Transactional Transaction Systems: Process Transactions Performance Metrics Correction Improvement Communication Feedback Source: Gartner research User Type

7. CPM - Closed Loop Oracle Scorecard Strategic Operational Oracle Enterprise Planning&Budgeting Transactional Oracle Daily Business Intelligence Performance Metrics Correction Improvement Communication Feedback User Type

8. What is Daily Business Intelligence  Out-of-the-Box, Integrated Management Reporting for EBS – Oracle Portal based pages – Key performance indicator portlets – Management summary portlets – Ability to drill-down to reports  NOT a new product … But a New Architecture

9. Out-of-the-Box Roles  Chief Executive Officer  VP of Operations  VP of Procurement  VP of Service Contracts  Project Executive  Marketing Manager  Sales Manager  Email Center Manager  Profit Center Manager  Cost Center Manager

10. Out-of-the-Box Pages  Profit and Loss  Expense Management  HR Management  Operations Management  Order Management  Fulfillment Management  Project Profitability Management  Project Operations Management  Quote Management  Marketing Management  Leads Management  Sales Management  Sales Comparative Performance  Opportunity Management  Procurement Management  Procure-to-Pay Management  Service Contracts Management

11. Daily Business Intelligence Portal Page Role Oriented Page Key Performance Indicators ContextualDrilldown Management Summaries

12. DBI Technology Stack RDBMS 9i R2 9iAS 1.0.2.2.2 Oracle Portal 3.0.9.8.4 BI Beans 2.7.0.3 Applications 11.5.8 OA Framework 5.6E PMF 4.0.0.4 PMV 4.0.0.4 BIA 4.0.0.4

13. Global Setups for DBI Allows consistent view of the organization to facilitate cross functional analysis  Global Start Date  Enterprise Calendar  Period Type  Start Day of Week  Primary Currency  Primary Rate Type  Secondary Currency  Secondary Rate Type  Product Top Node  Workforce Measurement Type

14. Elements of the DBI Page  Page Level Parameter Portlet  Key Performance Indicator Portlet  DBI Regions per KPI – Management Summaries  Table Portlet  Graph Portlet – Drill down and Drill Across Capabilities  Related Links Portlet ­Reports ­Pages ­Other Form functions

15. DBI Page Parameter Portlet

16. DBI Page-Level Parameters Portlet ConsistentOrganizationalView Currency Periods Fiscal Date and Days Until Qtr End Select Any Day Comparisons Management Perspective of Time

17. KPI Portlet

18. Drilldown to Detail Report KPI Values by Period Period to Period Change Comparative Performance

19. DBI Region per KPI

20. Management Summary Portlets: Graphs and Tables

21. Related Links Portlet

22. DBI Report

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