1. WG-2 Advocacy for Action Claude Lenfant, USA Archie Turnbull, Switzerland Paul van Cauwenberge, Belgium

2. AWARENESS, to raise the attention to the problem DISSEMINATION, of what to do, what to recommend

3. AWARENESS, to raise the attention to the problem DISSEMINATION, of what to do, what to recommend

4. Why do we want to raise the attention to the problem? The problem is important, it affects many and we know we can do something about it and If we dont know about it, we cant do something about it!

5. The key elements of effective control of the hypertension in the community include an improvement of the awareness of hypertension among health professionals and the population at large, and, more specifically, among the individuals with hypertension. WHO Technical Report Series No. 869. 1996

6. The key elements of effective control of the CRDs in the community include an improvement of the awareness of CRDs among health professionals and the population at large, and, more specifically, among the individuals with CRDs. Source: WHO Technical Report Series No. 869. 1996

7. Specifically, who should be made aware? Government Health and Finance officials Communities leaders Media: TV and Newspapers Foundations Academic and Physicians groups Patients and Public at large Private sector: business

8. Is there a standard, single approach to increase awareness? NO! It will vary from country to country, based on economic status, health care system, culture, population density, etc.

9. AWARENESS, to raise the attention to the problem DISSEMINATION, of what to do, what to recommend

10. Dissemination is different from Awareness with regard to: Goal Target Content

11. The Goal is to provide evidence that something can be done Strategies and interventions have been tested, and they work Prevention is effective for many CRDs Most patients with CRD can be treated effectively

12. The Target is primarily the Health Care Professionals Doctors Physician assistants Nurses Pharmacists Social workers

13. Whenever possible, patients should also be educated so that they become partners.

14. The Content should be derived from existing guidelines. Local experts and professional societies must adapt guidelines to local situations. The choice of the guideline is important, but not as much as applying/using what is known.

15. Awareness and Dissemination are essential for success, but to be effective they must be continuous processes.