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Company Overview NZFMA Seminar March 2013
Innovative Animal Health products Company Overview NZFMA Seminar March 2013
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Overview AgriHealth NZ Introduction to the Company Key people Strategy
Key manufacturing supply partners Main products
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AgriHealth overview - NZ
Distributor of vet medicines for NZ livestock Products include vet pharmaceuticals & vaccines Experienced team with solid track record of technical sales & marketing in production animals Partner with global category leaders Primary manufacturers, new product ‘pipeline’ Quality assurance paramount eg GMP certified by EU Proven products validated ‘return on investment’ to NZ farmers (& vets)
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Key People Ed Catherwood – Managing Director
Extensive agribusiness sales / marketing expertise. B Agr Sc (Massey). Wide ranging experience across NZ animal health & nutrition sector Dr Lyndsay Lawrence – Technical Manager Practicing vet in Waikato, then substantial experience as Technical Manager for Bomac, Virbac, and as Fort Dodge Country Manager Degrees in both Pharmacy (Otago), and B V Sc (Massey) Jacqui Kain - Area Sales Manager (Upper North Is.) Paul Dwyer - Area Sales Manager (South Is.) Alexandra Walker – New Product Development Dianne Gleeson – Office Manager
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Veterinary medicines - cattle
Evidence based veterinary medicines Registered animal remedies, proven claims Target major categories e.g. mastitis, reproduction Differentiated… drug delivery, format, local trials Technical support, local market understanding Target market & channel NZ dairy cows, & production animals Marketed to dairy farmers via rural vet practices
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Feed additives Evidence based medicated feed additives
Antibacterials to improve productivity & health ionophores, and other registered vet medicines Proven non medicated feed products enzymes Target market & channel Production animals - cattle, poultry, pigs, sheep… Typically sold via vets, feed mills, & premix firms
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Manufacturing supply partners
Hipra vaccines & antibacterials Syntex repro’ / oestrus synchrony programs Huvepharma feed medications & enzymes Other manufacturers AgriHealth branded products
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Farmer Awareness Campaign Postcard direct mailer
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Print Media Advertising campaign
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Ready to Mate
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Manufacturing supply partners
Hipra vaccines & antibacterials Syntex repro’ / oestrus synchrony programs Huvepharma feed medications & enzymes Other manufacturers AgriHealth branded products
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AgriHealth brands also include: NicarbMax 100% (nicarbazin) BaciMax 15% granular (zinc bacitracin)
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Medicated Feed Additives
Huvepharma Core business is medicated feed additives for poultry, pigs, cattle - via integrators and feed mills Originally East Europe state assets... privatised Acquired Merial and Intervet brands (& US plant) EU and FDA GMP certified plants Four manufacturing sites in Europe + one in USA Leading EU manufacturer of monensin & tylosin
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Manufacture of ionophores
Monotec – the new monensin Manufacture of ionophores
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AgriHealth - growth plans
Product pipeline with current partners Continued investment in locally generated data Technical expertise – focus in specific categories New co-developed products Offer customers the advantages of dealing with a NZ company Market knowledge and empathy Flexibility Ability to make decisions / respond to market needs
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APPENDICES
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EU Brand Specific Approvals
Probiotics EU ‘BSA’ approvals Prebiotics Enzymes EU ‘BSA’ approvals, & used commercially Organic acids, VFA Herbs, phytogenics 1,3-1,6 β-glucans Bacteriophages
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Anticoccidials authorised in EU: Chickens for Fattening
Brand Name Compound Company Dose (ppm) WT (d) Authorised until Avatec Lasalocid sodium Pfizer 75-125 5 20/08/2014 Robenz Robenidine HCl 30-36 29/10/2014 Cygro Maduramicin ammonium 5-6 3 10/05/2021 Deccox Decoquinate 30-40 17/07/2014 Salinomax Salinomycin sodium 50-70 1 22/04/2015 Elancoban Monensin sodium Elanco 30/07/2014 Maxiban Narasin/nicarbazin 80-100 28/10/2020 Koffogran Nicarbazin Phibro 125 26/10/2020 Kokcisan KRKA 60-70 26/02/2018 Monteban Narasin 21/08/2014 Sacox Huvepharma Clinacox Diclazuril Janssen 23/12/2020 Aviax Semduramicin 20-25 01/06/2016 Stenorol Halofuginone 2-3 2014 Coxidin 06/02/2017
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Anticoccidials authorised in EU: Chickens for Fattening BSA registrations underway…
New Brand Name Compound Company Dose (ppm) WT (d) Authorised until Monimax monensin/nicarbazin Huvepharma 40/40-50/50 Coxiril diclazuril 0,8-1,2 Huvecox nicarbazin 75-125 amprolium 125 Coyden clopidol
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