1. These are the brands we can see Moshi Legends being sold with. Our customer would be able to purchase our products within these stores. However only Selfridges would sell a exclusive range with a in store concept to promote Moshi Legends, with Sports Direct being a ‘all’ store to sell all merchandise products.

2. . Sports Direct; store; Oxford Street;.Already stock Moshi Monsters.Merchandising minimal.Colour theory.Marketing/ticketing; Cheap.Lack of in store concept/Window displays Dull grey.

3. Selfridges & Co; Oxford Street;.Don't stock any Moshi Monsters products (opportunity).The use of colour is bright vivid and exactly what kids area should be..Strong licensing products; Lego/Play-doh. Fixture placements; strong/simple yet effective.The use of in store concepts are strong and something Moshi Legends can easily adapt to.