1. Home Entertainment Device Design: Opportunities And Requirements For 2006 And Beyond Keith Laepple Director Windows eHome Microsoft Corporation Carlos Picoto Group Program Manager Windows eHome Microsoft Corporation

2. Session Outline Home entertainment product evolution Feature and design traits of 2006/07 products Related Microsoft programs Next generation consumer electronics platform design Key considerations for integration Connectivity, usability, video essentials Questions and Answers

3. Home Entertainment Device Directions Keith Laepple Director, Hardware Engagement Windows eHome Division (Media Center) Microsoft Corporation

4. Delivering Home Entertainment Bringing advanced experiences to next generation devices Software Technologies Windows Media 9, Windows Media Digital Rights Management, Media Center Extender Technology, Windows Connect Now, Windows CE Microsoft Programs PlaysForSure Windows Media Center “WinPVR” Microsoft TV IPTV Edition MSN TV 2 Experiences Digital TV and Movies Cable, Satellite, IP Electronic Program Guide Digital Video Recording DVD playback and recording Content Distribution Digital Music, Photos, Video Personal and Premium Online Services Entertainment, Information, Communications Digital TVs Set Top Boxes HD-DVD Players DVD and HDD Recorders Digital Media Adapters Home Theater in a Box Home Entertainment PCs Devices

5. Bringing Content to the Home Microsoft’s home entertainment platform solutions Windows XP Media Center Edition PCs Easy and complete home entertainment Ultimate home theater experiences: HDTV, DVD recording, … Content and experience distribution around the home Consumer retail hard disk (HDD) and DVD video recorders Based on Windows CE and Media Center GUI Simple, low cost EPG subscription service Great PC client: PlaysForSure and Media Center Extender “WinPVR” Digital Video Recorders News, entertainment, sports, MSN Search, E-mail, MSN Video service, Music, Photos, MSN Instant Messaging Great PC client: Music, photos, video Future potential: Service integration with CE devices MSN ® TV 2 Internet and Media Player: Ideal for Internet newcomers Microsoft TV IPTV Edition: End-to-End IPTV solution Built on Windows CE and Windows Server platforms Available to broadband network operators (telco and cable) Client software licensed to STB OEMs

6. Distributing Content Throughout The Home PlaysForSure Network Functionality Seamless, secure media flow between Windows PCs and networked Windows CE devices Personal and premium content shared by “Windows Media Connect” on host PCs Open Standards Compatibility: Universal Plug and Play (UPnP), Digital Living Network Alliance (DLNA) Hardware and Operating System independent STBs Media Adapters Digital TVs Media Center Extender Functionality Full Media Center experiences remoted to networked Windows CE devices Live and recorded TV, premium content, and third-party applications and services Media Center UI in addition to OEM local device UI Future: Hardware and Operating System independent Video Recorders

7. Core Functionality Real Time OS, Platform APIs, End User Applications and GUI Microsoft Software Technology Building Blocks For home entertainment devices Connectivity Effortless, reliable, and secure bus and network connections Codecs High compression AV formats Standard and High Definition Video Content Protection Premium content delivery to network and portable devices User Experiences Remote Media Center sessions via the home network Device Functionality Windows Media 9 and “VC-1” proposed video standard Windows Connect Now Windows Media Digital Rights Management Media Center Extender Technology

8. 2006/‘07 Home Entertainment Device Design Requirements High Definition Playback: VC-1 (WMV9), MPEG2, MPEG4 AVC Networking: Quality of Service (QoS) for Ethernet and 802.11a/g wireless networks User Interface: Graphics/video mixing, 2-D/3-D effects Premium Content Input and Output Windows Media DRM Secure digital video output protection: HDMI, etc. USB device connection Network Interoperability and Painless Configuration Simple, automatic setup: Windows Connect Now Digital Living Network Alliance (DLNA) compliance Advanced Hardware/Software Platform Modern 32-bit RTOS Multiple stream capability (encode/decode/transcode) Consumer upgradeable firmware, Web downloads Price Point: “Multi-function digital value, at single function analog prices” Employ high integration system-on-chip (SoC) solutions

9. Next Generation HDTV User Interface Browse Bar: Full HD plus Picture-in-Picture  125% HD decode required Full HD plus Multiple Picture-in-Picture decode Channel Bar: High definition alpha blending

10. Next Generation Consumer Electronics Platform Design Carlos Picoto Group Program Manager Windows eHome Division Microsoft Corporation

11. Common Requirements For Lower Cost Video Devices System on a Chip Embedded CPU core Security: Encryption and Decryption Flexible Media Decoding pipeline MPEG 2 Windows Media Video (WMV) 9 and WMV-HD H.264 (optional) Powerful Graphics for Rich User Interfaces 32 Bits OSD plane 3-D Acceleration Flexible Storage Options Advanced Technology Attachment (ATA) and SATA CPU Media Decoding Graphics System Bus IO Security Enc/Dec Storage IO CompositeV L+R YPbPr HDMI S/PDIF Disk DVD Flash Mem USB 2.0 Common Ethernet 802.11 a/g

12. Output To The Display Device Requirements Content Protection Adjusting the Graphics Output with the TV Encoder Dealing with NonSquare Pixels 640x480 Graphic/720x480 Video HD Graphics for 720p/1080i/1080p From Interlaced to Interlaced without deinterlacing Video Quality is First but requires great Graphics Quality CompositeV L+R YPbPr HDMIS/PDIF Media Decoding Graphics

13. IO And Storage Low Cost Storage Interfaces SATA for both Disk and DVD/CD Non Volatile Memory for Permanent Settings High Speed External Connections USB 2.0 Ethernet 10/100/1000 Easy Integration of Wireless Support for Video Delivery CPU IO Security Enc/Dec Storage IO Disk DVD Flash Mem USB 2.0 Ethernet 802.11 a/g

14. Further Integration Media Encoder MPEG / WMV9 Video Out Encoders on the same chip More IO Integration, Unified Memory usage Integrated Wireless CPU Media Decoding Graphics System Bus IO Security Enc/Dec Storage IO CompositeV L+R YPbPrHDMI S/PDIF Disk DVD Flash Mem CPU Media Decoding Graphics System Bus IO Security Enc/Dec Storage IO CompositeV L+R YPbPr HDMI S/PDIF Disk DVD Flash Mem USB 2.0 Ethernet 802.11 a/g Media Encoding 802.11 a/g USB 2.0 Ethernet Memory Media Encoding Memory

15. Use Case Scenarios For The Proposed Architecture TV delivered over IP networks (IPTV) PlaysForSure devices (Video and Audio) Digital TV with Windows Media Connect Media Center Extender Personal Video Recorders DVD Recorders CPU Media Decoding Graphics System Bus IO Security Enc/Dec Storage IO CompositeV L+R YPbPrHDMI S/PDIF Disk DVD R Flash Mem Media Encoding 802.11 a/g USB 2.0 Ethernet Memory

16. Summary

17. From The Consumer Perspective… Focused Design: “Less can be more” Core functionality must work flawlessly Clear value proposition to consumer, easy to explain in retail, and online Evolve familiar product categories: TV, DVD, STB, PC Are consumers really demanding “home servers” or “media hubs”? Product Interoperability Consumers need confidence that devices will work together Consumer electronics that work “better together” with PCs Modularity: Solutions that can be purchased as “separates” versus “solutions” Allow consumers to re-use existing AV components Form, Fit, and Finish: Attention to usability and detail Basic front panel control and status, without the remote control Well-designed, uncluttered graphical user interfaces Simple, clean lines: A source of pride for people to display in their homes

18. Call To Action Engineer fully High Definition capable platforms Design beyond HD decoding; also Networking, Graphics Multiple simultaneous standard and high-def streams Playback + Encoding + Transcoding + Serving “PlaysForSure” compatibility Codec profiles, Windows Media Connect, DVR-MS Future Media Center Extender integration 24-bit color, Alpha Blending, Hardware (HW) bitblt (render speed) Secure content input/output Windows Media Digital Rights Management (DRM), High Definition Multimedia Interface (HDMI) Engineer now for next generation silicon, components, platforms that support Microsoft’s home entertainment platforms and technologies

19. Community Resources Windows Hardware and Driver Central (WHDC) www.microsoft.com/whdc/default.mspx Technical Communities www.microsoft.com/communities/products/default.mspx Non-Microsoft Community Sites www.microsoft.com/communities/related/default.mspx Microsoft Public Newsgroups www.microsoft.com/communities/newsgroups Technical Chats and Webcasts www.microsoft.com/communities/chats/default.mspx www.microsoft.com/webcasts Microsoft Blogs www.microsoft.com/communities/blogs

20. Additional Resources Windows Media 9 Series overview http://www.microsoft.com/windows/windowsmedia/technologies/ overview.aspx Getting Started with Windows Media DRM http://www.microsoft.com/windowsmedia/drm Digital Media Receivers/Windows Media Connect http://www.microsoft.com/windows/windowsmedia/devices/ wmconnect/default.aspx Related Sessions Executive Viewpoint: Connectivity and the Future of Computing Windows Media Connect and PlaysForSure for Network Devices Windows Media DRM Device Porting Kit Review Quality Windows Audio Video Experience (qWAVE) and Quality of Service

22. © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.