1. Confidential Sales Guide 550DX – Large Format Display JUN. 2010

2. Confidential I. III. IV. II. Product Outline Target Customer Sales Point Product Comparison Contents V. Specification Market Inside VI.

3. Confidential Market Inside Market Demand Forecast

4. Confidential 2009 (W/W : 18.5%) 2008 (W/W : 16%) Market Inside W/W Market Share

5. Confidential 50”+ Portion : 3% 50”+ Portion : 15% Market Inside Low Market Share on 50”+ : Reinforce on 50”+ marketing strategy

6. Confidential 550DX is designed to deliver the largest image display area possible with its super-narrow bezel. Product Outline Lower Maintenance Cost Easy Installation Narrow Bezel Slide In Modular Design Powerful Networking Capability

7. Confidential Product Outline Basic Features FrontFront BackBack Narrow Bezel designed for multi-display: 22.5mm(top,side), 30mm(bottom) Highly reliable with P-DID panel: 24/7 usage High brightness 700cd/m2 suitable to digital Signage Powerful remote controlling with RJ45,newly added, and RS232C Slide in Modular design : Network PC function expandable TerminalTerminal

8. Confidential Product Outline Comparison table (520DX vs. 550DX) 520DX550DX panel Resolution1920x1080 (16:9)1366*768 Brightness 500 cd/m2(Energysaving on) 700 cd/m2(Energysaving off) 700 cd/m2 Contrast Ratio2000:13000:1 Haze44% Bezel Width22mm 22.5mm(top, side) 30mm(bottom) DisplayDynamic C/R5,000:14000:1 Connectivity INPUT RGBAnalog D-SUB, DVI-D,Analog D-SUB, DVI-D, Display Port VIDEOCVBS, Component, BNC, HDMICVBS, HDMI1, HDMI2 AUDIORCA(L/R), Stereo mini Jack OUTPUT RGBN/ADVI-D (Loop-out) VIDEOBNCN/A AUDIORCA(L/R)Stereo mini Jack Power Out5V (for SBB) EXTERNAL CONTROLRS232C(in/out)RS232C(in/out), RJ45 EXTERNAL SENSORN/AStereo mini jack(IR in/out) Features Lamp Error Detection, Anti Retention, Brightness Sensor, Temperature Sensor, Built-In Fan Control, RS232C MDC, Built in Speaker (10W + 10W), Plug and Play (DDC2B, DDC/CI), Video Wall(5x5), Pivot Display, Button Lock Lamp Error Detection, Brightness Sensor, Anti Retention, Temperature Sensor, RS232C/RJ45 MDC, Built in Speaker (10W + 10W), Plug and Play (DDC2B), PIP/PBP, Video Wall(10x10), Pivot Display, Button Lock, Digital Daisy Chain, Smart Scheduling, Smart F/W update OptionSTN-L3257D, WMN5770D, STN-520WE NetworkInternal optionSlide In Module option

9. Confidential Product Outline 55” DX model DO NOT have Built-in PC model. NO 550DXn ONLY 550DX!! Instead, SIM (Slide In Module) design available 550DX Prepare SIM-Network and Insert into 550DX. Network PC option - SIM-Network SIM-Network : optional product (sold separately) SIM +

10. Confidential Product Outline How to USE SIM-Network Slot on the right side of the product from back view Remove metal cover and Insert SIM-Network

11. Confidential Who is our Target Customer ? Stock Market Control Center Bus Stop Hospital Vending Market Stadium / Concert Hall Airport / Subway / Shopping MallCasino

12. Confidential Sales Point 1) Professional DID Panel  High brightness （ 1.5 times brighter than LCD TV)  High Contrast Ratio DID PanelLCD TV Panel Image Comparison brightness700cd/m 2 450cd/m 2 Contrast ratio 4000:1900:1

13. Confidential Sales Point 2) RJ45 / RS232C remote control  RJ45 port utilization for remote control with no spacial limits

14. Confidential Sales Point 3) DVI out  Utilization without a separate video signal distributor,  for easy content sharing with nearby displays,  Max. 50 units with equal picture quality

15. Confidential 4) SIM – Network Option  Variable PC Slot option : High End : Quad Core(2.2G) + DDR3 2GB + HDD 80GB + External Graphic : Mid. End : Dual Core(2.7G) + DDR3 1GB + HDD 40GB Internal Graphic : Low End : Plug and Play Media Player  WHY SIM ? - Easy upgradeable, Fast service time, Various SIM type to be available - Design your own module : Third party’s various options available Sales Point

16. Confidential Sales Point 5) Display Port - Longer cable support - Interoperability with DVI, VGA, and HDMI DVI IN VGA IN HDMI Adapter 12 34 - Higher Performance up to WQXGA(10bits) - Smaller size - Multiple Display without distributor.Multi DP output Graphic Card(6~9 ports)

17. Confidential Sales Point 6) Smart Scheduling  Scheduling functionality with power ON/OFF control for designated times by day of the week,  and support for volume, input source and holiday designation  Convenient OSD settings for up to 3 schedule items consisting of day of the week and time.

18. Confidential Sales Point 7) Power Save, Cost Save, and Earth Save!  Through DPMS system, 550DX achieved lower than 310W power consumption at operation mode and 2W at stand-by mode  Energy Star 5.0 compliant >390W 310W 2W MaxEnergy Saving on Stand By

19. Confidential Sales Point 8) Various Connectivity Display Port D-SUB DVI CVBS HDMI1 HDMI2 Port List

20. Confidential Sales Point 9) Narrow Bezel Appropriate for multi-display Optimized to establish all types of video wall (1 x 1~ 10 x 10) Simple & Slim Narrow Bezel designed for multi-display: 22.5mm(top,side), 30mm(bottom)

21. Confidential Product Comparison (550DX vs Competitors)

22. Confidential Product Comparison 1) SAMSUNG 550DX : Optimized PC features - Fully equipped with optimized features for Video wall Superior PC module option (SIM) NEC P551 SEC 550DX (SIM-NT) NEC P551 (MPD-SBC) CPU High end 2.3GHz Quad core1.66 Ghz Core Duo Mid end2.7GHz Dual core800MHz Storage HDD (40GB ~80GB) FDM 8GB HDD 120GB Video contents when 3 FHD video contents played simultaneously No problem (mid end) Bad picture quality (high end) Dual monitor when 2 different video contents played on both screens) No problem (mid end)sporadic tearing Price PositionLow and mid (reasonable)High

23. Confidential Product Comparison 2) SAMSUNG 550DX vs NEC P551 Samsung 550DXNEC P551 Screen Size46” Resolution1920 x 1080 (FHD) Brightness700cd/m2 Contrast Ratio3000:1 Connectivity HDMIHDMI1, HDMI2HDMI1 DISPLAY PORTYes DVI outYesNo Digital Daisy ChainInternalOptional (sold separately) Max. Digital Daisy Chain connection More than 50 units 9 units SpeakerInternalNo EnvironmentEnergy star 5.0 PC module optionModular design Powerful Digital Daisy Chain more than 50 units

24. Confidential Specification

25. Confidential Specification 550DX Panel Diagonal Size 55" Type S-PVA(DID) Resolution 1920x1080 (16:9) Pixel Pitch(mm) 0.21(H) x 0.63(V) Active Display Area(mm) 1209.6(H) x 680.4(V) Brightness(Typ.) 500 cd/m2(Energysaving on) 700 cd/m2(Energysaving off) Contrast Ratio 4000:1 Viewing Angle(H/V) 178/178 Response Time(G-to-G) 8ms Display Colors 8 bit - 16.7M Color Gamut 72% Display Dynamic C/R 20000:1 H-Scanning Frequency 30kHz ~ 81kHz V-Scanning Frequency 56Hz ~ 85Hz Maximum Pixel Frequency 148.5MHz Connectivit y INPUT RGB Analog D-SUB, DVI-D, Display Port VIDEO CVBS, HDMI1, HDMI2 AUDIO RCA(L/R), Stereo mini Jack OUTPUT RGB DVI-D(Loop-out) VIDEO N/A AUDIO Stereo mini Jack Power Out 5V (for SBB) EXTERNAL CONTROL RS232C(in/out), RJ45 EXTERNAL SENSOR Stero mini jack(IR in/out) 550DX Power Type Internal Power Supply AC 100 - 240 V~ (+/- 10 %), 50/60 Hz Power Consumption On mode 390W(max)/310W(typ) Sleep mode less than 2W Off mode less than 1W Mechanical Spec Dimension (mm) Set 1263.8 x 741.7 x 136.3 Package 1690 x 450 x 1060 Weight (kg) Set 33.0 Package 39.5 VESA Mount 600 X 400 mm Protection Glass Optional Stand Type Foot Stand(optional) Media Player Option Type Slide in Module Operation Operating Temperature 0 ℃ ~ 40 ℃ Humidity 10~80% feature Key Professional heavy usage special Lamp Error Detection,Brightness Sensor, Anti Retention, Temperature Sensor, RS232C/RJ45 MDC,Built in Speaker (10W + 10W),Plug and Play (DDC2B), PIP/PBP, Video Wall(10x10), Pivot Display, Button Lock, Digital Daisy Chain, Smart Scheduling, Smart F/W update

26. Confidential 550DX accessories Included Quick Setup Guide, Warranty Card, Application CD, D-Sub cable, Power Cord, Remote Controller, Batteries optional stand STN-L3257D mount WMN5770D specialty CML500D(ceiling mount), STN-520WE(welcome Board) Media Player CPU N/A N/B S/B GPU FDM/HDD Memory Ethernet connectivity USB Output Others Specification

27. Confidential Specification (option) - Accessories Combination Model Wall Mount Celling Mount Welcome Board StandSamsung ID Samsung ID Accessory Kit Samsung ID Dummy Kit Sensor HorizontalVertical 550DXWMN5770DCML500DSTN-520WESTN-L3257DXXXX - Slide In Module : Network SIM-NT ConceptMid end CPUAthlon X2 Dual-Core 235e (2.7GHz) N/BAMD RS780E S/BAMD SB710 GPUAMD RS780E (IGP) FDM/HDDHDD 40GB MemoryDDR3 1GB EthernetMarvell 88E8055 Gigabit LAN connectivity USB4EA Output D-SUB (RGB OUT), HDMI(MagicInfo OUT) Stereo mini jack (Audio out) OthersLAN RJ45, RS232C in