1. Make It Easy For e-Buyers to Contact You E-mail Toll-free phone numbers Call centers Text messaging Instant chat 1

2. Promote Web Site Everywhere Business cards Voice-mail messages E-mail Marketing pieces All listings Newsletters Directories, rosters, etc. Press releases Promotional giveaways 2

3. Ask for Input Easy to navigate? Contain information that was useful? Contain enough information to invite you to come back? 3

4. NAR Code of Ethics How well do you know the NAR Code of Ethics regarding your Web practices? 4

5. Web Analytic Solutions Google Analytics WebTrends.com VisiStats.com GetClicky.com 5

6. Search Engine Optimization 6 PAID ADS Organic Search

7. Pay-Per-Click Advertising 7 Marketers accountable for delivering an actual return on advertising dollars Brokers purchase key words

8. Aggregator and Online Classified Sites Aggregator provides leads back to broker via link to broker’s listing. Online classifieds provide agents with opportunity to expand their marketing reach to more prospective buyers 8

9. 4. Tools of the Trade: Advancing Your Business In this module: Smart Phones Additional technology tools What is Web 2.0? 9

10. Smart Phone Communications tool of choice: Check e-mail. Return phone calls. Schedule meetings and showings. Make follow up and prospecting calls. Search MLS and pricing info. Avoid missing appointments. 10

11. Additional Technology Tools Automated forms Unified messaging Instant messaging Video conference Voice Over Internet Protocol (VoIP) 11

12. Web 2.0 A second generation of technology, services, and tools that facilitate communication, creativity, collaboration and sharing between users. 12

13. Web 2.0 Tools Blogs Social networking Videos 13

14. What Is Blogging?

15. What Is a Blog? Blog (short for Weblog) Web page made up of regular entries Frequent updates for Information sharing Collaboration Debate

16. Few REALTORS® Blog Source: National Association of REALTORS®. Member Profile 2007. Chicago, IL: National Association of REALTORS®; 2007.

17. Benefits of Blogs Blogs are effective at: Spreading a message Establishing credibility and authority Connecting groups of interested readers Networking Giving a brand a human face Reaching a wide audience Getting exposure

18. How Do You Get Started? Find a Publisher – if you want to publish Wordpress or TypePad Many Web sites offer one-click install of blog software InternetCrusade offers a free blog to Realtors® at www.realtown.com

19. How Do You Get Started? Choose a host – Use the internet address assigned to you Upload it to a page on your existing Web site. Example: blog.abcrealty.com Make it look like your Web site

20. Publishing with RSS How are they read? Through Internet Explorer Through e-mail On a BlackBerry On a computer Through Instant Messaging Widgets

21. How to Get Others to Read Your Blog Invite contributors Post comments Submit stories to social bookmarking sites Provide links to other blogs 21

22. How to Get Others to Read Your Blog Create a blog resource for your neighborhood Sponsor a blog Do a blog roundup Promote offline 22

23. Social Networking Online communities where members can post information about themselves and invite others to become their friends 23

24. Social Networking A primary benefit to social networking is the ability to reach out to consumers, even when they are NOT ready to contact you. 24

25. Participate on These Sites Facebook Linked-In Active Rain MySpace Real Town 25