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Opportunities of ASEAN Economic Community (AEC) 10 November 2011 AEC
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10 ASEAN Community Island and Peninsular : Sea Link E W Continent : Land Link
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ASEAN GAP Culture Buddhism background Muslim & Christian Location and Geography Land link Sea link Economic and Development CLMV 6 countries W E
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Land link
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Mitrphol Locations
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6 โรงงานน้ำตาลมิตรลาว Strictly Confidential
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ปลูกอ้อยใน สปป. ลาว Strictly Confidential 7
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ผลิตน้ำตาลทรายดิบ
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Market Opportunity 6-8 ชั่วโมง 5-6 ชั่วโมง 8 ชั่วโมง 6 ชั่วโมง PRC : Pop 1,336.72 Million GDP 6,422,276 M$ India : Pop 1,189.17 Million GDP 1,598,394 M$ Russia : Pop 138.74 Million GDP 1,678,107 M$ ASEAN : Pop 610.19 Million GDP 1,976,431 M$ Mid-East : Pop 287.16 Million GDP 2,698,299 M$ CIS : Pop 136.71 Million GDP 523,075 M$ Bigger market & more competitive
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ASEAN Opportunity Agricul ture Food Tourism
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Agriculture & Food Industry
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Farm to Market (Cluster)
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Value added to Agriculture product, up value & sales
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Muslim world RegionPop % of World Pop Asia1,33232 Africa54052 Europe567.6 North America 7.52.2 South America 2.50.4 Aust-NZ0.51.5 Total1,93929 Source : Islamic Population Worldwide Biggest Muslim Pop in Indonesia is 215 Millions South Asia is 444 Millions PRC 33 Millions on the west Middle East is 287 Millions Thailand is 8 Millions Almost 1/3 of world population >80% in Asia and Africa
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Food Ha-lal
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Tourist to Thailand (Million) Count ry 255 2 255 3 % Asia8.19.315 PRC0.81.138 India0.60.7525 Europe3.73.83 Russia0.30.6492 East Europe0.150.1820 America0.8 0 Mid- East0.40.521 Austt- NZ0.730.788 Africa0.10.1212 total14.115.9 12. 6
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Tourist to ASEAN link
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Changes
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The replacement is an opportunity
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Changes & Opportunities Good & Service Market: Consumer power Varity and niche of good and services Mix of raw material, Production chain, Made in ASEAN, Product of ASEAN Up-standard of Safety, Health and Environment, Organic Green product, Management CSR, ISO, use of labor issue. High competitive both Cost Effective, Efficiency Management, service is beyond Customer Expectation. Marketing: Global & Regional brand, Group & Cluster, Sourcing Pool, OEM to Brand, design development and new market in CLMV. Service is the key competition, use of Technology, Net on line to promote sales, change the way of life style of the people. Price support, subsidy, price control will be less. No tariff but NTB and NTM is replacement
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Changes & Opportunities Logistic: New trade and industrial route and new sea-port Infrastructure: Road, Rail, Sea Port, Industrial zone. Cross border, Customs service, Single window, Single check point Technology, Telecommunication, Tracking good transportation thought Logistic planning data reduce cost and time for delivery and Just in time concept Full supply chain (Wall to wall process) Super distributor/trader, Sourcing & Warehouse Inventory management Logistic network international is advantages, small local become sub contract.
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Changes & Opportunities Organization: Business reorganized to fit with changes Regional/Global office, Excellent Center, Business Center, Matrix Organization, Pool/Share service, Open Office space, Home base office, online process, net meeting, teleconference. Merger & Acquisition or JV Join venture. Business alliance, Co-marketing programs, opportunity for SME to Share Operations/ share service. Age of Innovative Product & Process of work Work process standard drive, common business process, IT-ERP SAP same accounting standard, Pool procurement online bidding, HR system, E-training. Big business maintain only their core business, opportunity for SME to do out source/sub contract business. International Organization, multi lingual and cross culture environment.
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Opportunities Change is opportunity New opened market open for development such as CLMV, Mongolia, central Asia, south Asia. Out source, Consultant, professional service, IT Technology/Telecommunication New business base on Innovation product/process, Environment, Green/bio Industry, Health, renewable energy, online social, CSR, international standard. Merger & Acquisition, JV Change of the new life style: Small family, Condominium living, delivery service, Turn key service, cleaning maintenance service, mover. Increase number of EXPAT, Cross culture, Metropolitans society. Product & Packaging fit to new life style, high standard driven.
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SWOT Analysis Strengths Weakness Opportunities Threats
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Next Step SWOT analysis Develop Strategy & Business Plan Innovation Projects/Programs
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