1. Business Models of Online Supermarket Submitted by: Arunachalam Ramanathan Ghanshyam Burnwal Shalini Khutliwala Vignesh V Pugazhendi

2. AGENDA Business Models of – Bigbasket.com – Zopnow.com – MyGrahak.com – Aaramshop.com – SaltnSoap.com – Sulabhmart.com

3. PARAMETERS USP Supermarket -like breadth of products Discounts and a 3 hour delivery window Online Family Supermarket Online shopping from your favourite kirana Plan and monitor your monthly budget Kolkata’s Online grocery Geographic Spread Mumbai, Hyderabad, Bangalore BangaloreDelhi NCR Pan India (30 cities) Kolkata Business Structure Hub and Spoke Model Horizontal Integration: Tie ups with local kirana One to many Infrastructure 3 hubs and one warehouse Warehouse22000 sq.ft Warehouse Not applicableNot Applicable Inventory Mix of self and third party Self No inventory. Orders fulfilled by kirana stores No inventorySelf

4. PARAMETE RS Operations (Front End) Own fleet of 50 vans (reefers) Large delivery: Tata Ace Small delivery: Motorbikes 25 GPS installed vehicles and motorbikes Goods dispatched by local kirana Motorbike or Car Operations (Back End) Procure cereals from mandi Procure vegetables and fruits directly from farmers Procure directly from manufacturers, wholesalers and strategic alliances (Rei Six Ten Retail Ltd) Purchase from Metro Cash n Carry based on the order Delivery Time Same day or next day 3 hour deliveryWithin 48 hrs from the time of order (or Pay Rs.79 for delivery within 24hrs) Customer’s preference Same day: Order before 12pm or Next day Same day or next day Delivery Status Sends an email and SMS at every stage Live tracking Powered by Google Maps Track on the website with your order number and email id Contact the respective retailer Call before dispatching order Not Applicable

5. PARAMETERS Delivery Charges >=1000: Nil<500: Rs. 30Nil Depends on the retail outlet 25<500: Rs. 10 <1000: Bangalore and Hyderabad: Rs. 20 >=500: Nil Mumbai: Rs. 25 470-500: difference is the delivery charge Min. Order Value Rs. 500 Advertisement Revenue $422/day$335/day$118/day$21/day Type of Service provided for ‘other income’ Premium services to brand owners Product Promotion on behalf of the brand

6. PARAMETERS Product Portfolio User Interface WebsiteWebsite & Zopnow - Mobile App WebsiteWebsite & Aaramshop - Mobile App Website Funding $10 million VC funding Self - FundedSelf Funded & Expected to raise 200 Cr by 2015 Self - FundedFunded by Blue Beaks. Payment Options -Cash on Delivery -Credit/D ebit Card -Sodexo Coupons -Cash on Delivery -Credit/Debit Card -Sodexo Coupons -Combination Allowed -Cash on Delivery -Credit/Deb it Card -Sodexo Coupons -Bank Meal Cards Depends on the Preferred Aaramshop Cash on Delivery Value Added Services 1. Shopping list 2. Quick Shop 1. Zopkets 2. Request Product 1. Quick Shop 2. Newsletter 1.Value @ Home Vouchers 1. Analytics1. Custom Cart 2. Chat box 3. PSA (Personal Shopping Assistant)