1. The Social Library Twitter, Delicious and FriendFeed

2. The Social Web  Beyond Blogging  Microblogging  Building your own online brand  New tools give you more results in less time  Easier to build community with new tools

5. Conversation Engage in the conversation. Make sure you are in the right conversation! This is not the place to be defensive, arrogant, severe or any other librarian stereotype.

6. Who Are You?  Library should have specific account for itself.  Do not combine official library account with personal account.  Build a library brand online as well as your own personal professional brand.

7. Brand Building Tips  Use the same username on all social sites. Best if it is your real name.  Use a real photo of yourself.  Respond to comments.  Be consistent.  Be authentic.  Link, link, link.

8. Beware!  Do not expect immediate results!  Use tools to save time.  Monitor what is being said about you.  Be open to new applications – but not too open.

9. Delicious Delicious.com Social bookmarking Tagging Use for your library’s collection of websites

10. Twitter Microblogging Your patrons are already here! Flexible and easy Embeddable on your website

11. Reasons Librarians Should Twitter 1. Promote your brand 2. Promote your library 3. Helps with your writing skills – pare down 4. Quick and easy 5. Capture your ideas as they happen 6. Easily consumed by people you want to reach 7. Build a network of colleagues 8. Discern trends, discuss issues, get ideas. 9. Learn from others

12. Inspiration!  Embed staff members’ Twitter feeds  Get Library its own Twitter account  Feed RSS feeds into Twitter – library account posts all on its own!  One library has SIRSI tweet once an hour if a book on the new book shelf checks out via a custom report!

13. Twitter Tools TweetDeck TwitStamp TwitterFeed Tweetmarks SocialTooSocialToo and FriendorFollowFriendorFollow TwitterLit

14. FriendFeed Promote your Lifestream Supports 49 Services Brings everything together to one place Embeddable on blogs and websites

15. Helpful FriendFeed Tools  Twhirl – client for FF and Twitter Twhirl  PeopleBrowsr – browser-based client for FF, Twitter, Facebook and many more PeopleBrowsr  FriendFeedLinks FriendFeedLinks

16. Other Tools Worth Trying  Facebook  StumbleUpon  LinkedIn  Digg

17. THANK YOU! You can find me @ Sites & Soundbytes: http://sites.menashalibrary.org/http://sites.menashalibrary.org/ Kids Lit: http://kidslit.menashalibrary.org/http://kidslit.menashalibrary.org/ TashRow on Twitter and AIM tasha@menashalibrary.org http://delicious.com/tashrow http://delicious.com/menashalibrary http://friendfeed.com/tashrow