1. 1 Leveraging & Disseminating Conference Content A New Business Service/Value Proposition

2. Value Chain: Stakeholders AssociationSponsors Attendees Delegates Would-be Attendees Non Attendees

3. The Fundamentals The jewel and key asset of «SPOKEN WORD» knowledge is made available via an online education portal Fully searchable and available through unique user password The jewel and key asset of «SPOKEN WORD» knowledge is made available via an online education portal Fully searchable and available through unique user password

4. Leveraging Content - Dissemination Value Capture the content and (as a minimum) place it online in your «branded» association Education Portal

5. Leveraging Content - Dissemination Value Virtual Highlights Best-of Hybrid Meeting Sub-specialtiesAdapt: Related sector, Related specialty New market Online Testing Credit tracking: Medical societies Certification Programmes Full Online Programmes Blended Learning Hybrid Programmes Consider numerous possibilities to repurpose the content once it its «digitalized»

6. Content 2 : Extending & Expanding Extend Re-disseminate Extend Event Life Cycle Increase Event ROI Expand Re-purpose Develop a wider scope Develop/reach new markets Grow customer base Create new products/services Deliver on mission Strengthen organisation brand Create NEW ROI opportunities All while re-using content €€

7. 7 Our Partner BlueSky International www.blueskybroadcast.com

8. Learning Portals

9. Hub & Spoke Global Content Capture & Distribution

10. Blue Sky Online Examples  Live example of “captured” session https://client.blueskybroadcast.com/AAPM/annual11/aapm_j oint11_74a/  Live example of TRANSLATION: audio presentation translated to another language (service available for an additional charge) https://client.blueskybroadcast.com/Demo/seg_connolly/  Live example of video with the slides (plus closed captioning) http://client.blueskybroadcast.com/BSB_Promo_New/

11. Blue Sky Online Demos Long version (11 minutes):  http://client.blueskybroadcast.com/demo/portal_demo_q21 1/ http://client.blueskybroadcast.com/demo/portal_demo_q21 1/ Shorter version (4:40 minutes):  http://client.blueskybroadcast.com/Demo/Portal_Demo_Q31 1/ http://client.blueskybroadcast.com/Demo/Portal_Demo_Q31 1/

12. Pathway to Education Portal Strategy - Your objectives - Educational goals - Financial goals Design - How to reach them - What products - What pricing Implementation - Capture conference - Create portal - E-commerce - Market & promote

13. MCI Value – Marketing & Dissemination €€ Creating Revenues  Multiple options are possible :  Content is offered «Free» to Members  Content is offered «Free» to promote membership (to those who become members)  Content is offered to all Attendees at time of registration for minor increased fee (+US$10-20) – included in registration fee

14. MCI Value – Marketing & Dissemination  Content is «sponsored» by sponsors and offered «Free» to Members and/or Attendees  Content is pre- marketed/sold as registration «option»  Content is marketed to Would-Be Attendees 3 weeks prior to conference/upto 6 weeks after conference €€ Creating Revenues

15. MCI Value – Marketing & Dissemination  Content is marketed to new audiences (MCI’s global network) post conference  Highlights or selected sessions are «packaged/sold» to Sponsors for local hybrid events (MCI’s global network)  Select sessions are translated and made available to local audiences (MCI’s global network) €€ Creating Revenues

16. What’s included in the Cost  Onsite technician and capture of pre-determined content (sessions) via State of the Art Capture Technology  Set up of Association Branded Education Portal  E-commerce engine (which eventually will be linked to B- COM)  One year hosting of online portal with 24/7 support  Captured content (audio and synchronized slides) published on portal

17. What’s not included in the Cost  Travel expenses of onsite labor  Shipping of Capture Technology System  Additional modules beyond one per hour per session  Video recording of speakers

18. Value Add Extra Services  Repackaging and repurposing of content  Translation of online modules  Testing and Certification programs  Live Webinars – use captured content and host live Q&A with speaker  Live Webinars – to build on a published session  Video casting/streaming – of speakers into conference or content to virtual audiences

19. Thank you Nikki Walker Vice President Global Association Management & Consulting Nikki.walker@mci-group.com www.mci-group.com/associations