1. Sidmouth and Bridport Museums Open Doors Susan Eddisford Community Museums Officer, Devon susan.eddisford@exeter.gov.uk

2. Aims To enable Bridport and Sidmouth Museums to develop sustainable, alternative economic models allowing them to offer free admission to all visitors To further raise the strategic profile of museums along the Jurassic Coast

3. Funding £9,000 for Marketing Retailing Income generation Project management (Sidmouth) £10,000 Guarantee against loss

4. Marketing

5. Retailing Consultant advice on: Shopfittings Display Stock Pricing

6. Retailing

7. Income generation Consultant recommended Donations box Signs Gift Aid Sponsorship

9. Results: Sidmouth Museum visitors 20082009 April4731647 May5751477 June5051528 July8482314 August8283429 September4271828 October4991098 Total4,15513,321

10. Results: Sidmouth Museum income Ticket sales 08Shop sales 08Donations 08Shop sales 09Donations 09 April 3732030404454 May 367172212472592 June 39718957291665 July 673303121392563 August 556406131743929 September 640208212386727 October 363232199387701 Total£3,369£1804£932£3,075£4,631

11. Open Doors “The support we’ve received made a huge difference because it’s given us a kick start to do things we were thinking about but didn’t know how to do or didn’t have the money for. Some of the things John Prescott, the retailing consultant, suggested were just WOW impact, such as the signage and what we buy for the shop – it made me braver. being a small museums we couldn’t implement everything but we moved along such a lot last year.” Christine Bull, volunteer shop manager, Sidmouth Museum

12. Legacy Enthused volunteers Raised profile with trustees Interest from other museums Continuing success