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Intergenerational Communication Model By Ron Strand, Mount Royal University Source Communication World Magazine, IABC, March – April 2008.

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Presentation on theme: "Intergenerational Communication Model By Ron Strand, Mount Royal University Source Communication World Magazine, IABC, March – April 2008."— Presentation transcript:

1 Intergenerational Communication Model By Ron Strand, Mount Royal University Source Communication World Magazine, IABC, March – April 2008

2 GenComm Before 19461946-19641965-19811982- 2000 Style FormalSemiformalIrreverentEye- catching, fun Content Detailed Prose- style Writing Want all info in bullets, chunks Only what I need to know If/when I need it I’ll find it online Context Relevance to security, historical Relevance to bottom line, rewards Relevance to what matters to me Relevance to now, today, my role Attitude Accepting of authority & hierarchy Accept rules as created by veterans Openly question authority OK-authority must earn their respect

3 GenComm Before 19461946-19641965-19811982- 2000 Tactics Print, mail, face-to-face Print, phone, F2F, email Face-to-face if needed, use variety Seamlessly connected with tech Speed Attainable within reason Available, handy Immediate, when I need it Five minutes ago Frequency In bite sized chunks As neededWheneverConstant


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