1. Media & Digitalization 1 10.5.2011 |

2. 2 The internet business model changes mobile changes TV changes commerce

3. Customer driven mass services from the beginning 3 Consumer infotainment and business where ever you are wired or wireless gives you freedom to consume and use services that has not been available before. Physical and digital space can work seamlessly together over cloud based service offering Digital Superstore Online

4. The future is mobile 4 “Internet of tomorrow will serve you, delivering the information you want, when you want it, how you want, wherever you are” Paul Otellini President & CEO, Intel “Mobile is going to be the next big internet phenomenon” Eric Schmidt Chairman, Google

5. 5 The value of music no longer fits the business model Global music industry turnover (1973-2009)

6. 6 Newspaper biz being taken away by new players 1980198519901995200020052010 $0 $25 $50 $75 $100 $125 $150 $175 $200 $225 $230 $213 $186 $84 Data: Newspaper Association of America Online Classifieds Print US newspaper ad revenue per capita in 2011 dollars

7. Forecasts 7 In four years more than 70 percent of all consumer electronics - e.g. TV, radios, cameras, toys, printers - will be connected to the internet (CES) 185 million connected TV sets will be sold worldwide in 2015 (Parks Associates) Worldwide tablet sales will hit 154.2 million units by 2012 (Gartner)

8. Observations and implications 8 This is the breakthrough year for apps, tablets, and internet-enabled TVs Content producers will favor those partners that distribute for all platforms – not just TV but mobile and tablets as well

9. 9 Professional/Expert media will stay longer in traditional format even this will convert towards digital media (when you need that silent moment) Content becomes more local (location and people driven) and the same time it becomes Global. Glocal concept is in right now, you are connected and looked after Observations and implications

10. 10 Russia can be forerunner in this field Functional platforms and system setup Security and safeness 24/7 is one key driver but don’t over do it (Case Sony) 24/7 Safety and robustness

11. Huge audience shift to web – this is just one year (US) 11 Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations.

12. 12 Connected media means connected platforms

13. 13 Newcomers to the TV field

14. 14 Viewing is being driven by personalization

15. 15 The battle for digital dominance is about the future of commerce vs.