1. Facebook Tania Galíndez Olascoaga 1 e-Business

2. Agenda Social Networking Facebook ▫History ▫Facts Facebook structure ▫Profiles ▫Applications ▫Third-Party Applications ▫Mobile 2 e-Business

3. What is Social Networking? Grouping of individuals into specific groups It can be done in person The websites are more popular Reasons: ▫Meet other users ▫Gather information ▫Relationships 3 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

4. What is Social Networking? “Social Networking Websites” Online community of internet users Common interests Purpose  Socialize 4 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

5. What is Social Networking? Different types of social network websites: ▫Specific beliefs or groups ▫Open websites:  Traditional  Creation of the own network Risks 5 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

6. History Mark Zuckerberg February 2004  Harvard Dustin Moskowitz and Chris Hughes 4 months  30 colleges Idea  Exeter Face Book 6 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

7. History Cofounder of Napster Sean Parker also joined. First investor  Peter Thiel (Pay Pal) 2004,second investment by Accel Partners It opened to high school in Spetember 2005 Photo sharing feature 7 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

8. History New investemnts September 2006  Opened to anyone with an e- mail adress Yahoo and Viacom attempted to buy Facebook In Fall 2007  1 million new users signed up every week 8 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

9. Facts Facts: ▫11% users are over 35 ▫Fastest growing group is over 30 ▫Half of the users use the product every day ▫10 minutes a day ▫6 th most trafficked site in the US ▫Top photo sharing site Microsoft invested $240 Million for 1.6% of the company ▫Facebook  $15 billion ▫5 th most valuable US Internet Company 9 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

10. Facts Competitors: ▫My Space ▫Bebo ▫Friendster ▫Linkedln ▫Tagged ▫Hi5 10 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

11. Facts 11 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

12. How does Facebook work? Ways to find a person: ▫Browse networks ▫Web-based e-mail accounts ▫Search Engine Profiles ▫Instant message ▫E-mail ▫Wall ▫Info Section 12 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

13. Applications Applications: ▫Photos Applications ▫Video Application (YouTube) ▫Groups Application ▫Events Application ▫Posted Items Application ▫Gifts Application 13 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

14. Third-Party Third-Party Facebook Applications ▫Developer Application ▫Web server to store the application ▫Web-based, desktop-based, movile-device-based 14 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

15. Third-Party ▫Application Programming Interace is based on a Representational State Transfer interface:  Applications interfacing with Facebook send method calls using HTTP GET or POST ▫Facebook Query Language  Programming languages to retrieve information form databases ▫Facebook Markup Language  Affects profile and appearance function ▫Canvas Page 15 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

16. Mobile Applications Facebook mobile: ▫SMS or MMS  Mobile Switching Center  Signal Transfer Point  Short Message Service Center  XHTML Facebook ▫MMS must be compatible ▫XHTML 16 e-Business -Social Networking -Facebook -History -Facts -Facebook structure -Profiles -Applications -Third-Party -Mobile

17. Thank you for your attention!!! QUESTIONS? 17 e-Business