2.  Emotional appeals persuade audiences by affecting the emotions. They refer to the speaker or writer’s goal of affecting the emotions of an audience to move them to act.

3.  Connect to audiences’ emotions › a. Love/Nostalgia › b. Hatred › c. Pride › d. Fear › e. Patriotism › f. Greed/Desire  Often Reinforce Logical Arguments  Use Imagery and Metaphor to establish connections  Often use Anecdotes

4.  Logical Appeal (logos) is the use of logic, claims, and evidence to convince an audience of an argument.

5.  Strong Clear Claims  Claims or Reasons that are Valid  Strong Evidence (facts, statistics, expert authority, etc.)  Uses definitions, analogies, anecdotes

6.  An effective persuasive device, subtly influencing the kind of response one wants to get from an audiencepersuasiveaudience  By sparking the audience’s curiosity rhetorical questions motivate people to try to answer the question that is posed; therefore, they pay close attention to information related to the rhetorical question.