Download presentation
Presentation is loading. Please wait.
Published byClementine Hart Modified over 9 years ago
1
Campbell Center 1 8350 N. Central Expressway, Suite 1500 Dallas, TX 75206 Office: 214-393-4662 - Fax: 214-393-4651 Passion - Power - Nostalgia How to become a VRL Car Club Merchant Partner the world’s leading community for people that love racing and cars - www.myvrl.comwww.myvrl.com
2
2 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© Why Become a VRL Car Club Merchant Partner? Become a part of the world’s leading online community for people that love racing and cars. community Pay zero upfront cost to advertise to our 6,800+ highly qualified members from 88+ countries in the VRL Car Club Directory. Pay the VRL only for direct sales achieved through the VRL Car Club. Acquire new customers on a global basis through their passion for racing and cars. Use the Advanced Search function in the www.myvrl.com Member section to target specific car owners and Groups with your message. www.myvrl.com There is no cheaper or better way to acquire new customers on a global basis than the VRL Car Club and the Vintage Racing League community!!!!!VRL Car Club Vintage Racing League community
3
3 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© How to Become a VRL Car Club Merchant Partner Send a description of your company and contact information as you want it to appear in the VRL Car Club Directory to spage@thevrl.com. See examples at:spage@thevrl.com http://www.thevintageracingleague.com/vrlCarClub.html Join the Vintage Racing League community www.myvrl.com and create a Group for your company in our Groups section: http://www.myvrl.com/groups www.myvrl.com http://www.myvrl.com/groups Place our logo above the fold on your Home Page and hyperlink the logo to your Group address on www.myvrl.com. www.myvrl.com Get the link to us information at: http://www.myvrl.com/page/link-to-myvrl-1 Invite your customers and friends to join your Group on the VRL community – very important!!!! The more people that join your Group on the VRL community, the higher your ad placement in the VRL Car Club Directory
4
4 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© Vintage Racing League Overview We are the Vintage Racing League - the world’s leading online community for people that love racing and cars.community We are growing our community. We are building our member database to invite 10 million people that collect, show and/or race vintage, historic, classic and antique cars. Print Advertising is expensive and the results are hard to quantify. We have created a new “pay for performance” model with no upfront advertising costs for our VRL Car Club Merchant Partners to reach our members. We charge zero upfront cost to advertise to our 6,800+ highly qualified members in 88+ countries!!! We are building the world’s largest Merchant Directory to help our members find the parts and services they need to collect, show and/or race their cars. We directly connect our VRL Car Club Merchant Partners with our members, saving both parties time and money.
5
5 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© You do not pay unless we perform for you! There is no more efficient or cost effective way to advertise your products and services! During the previous four years, the Vintage Racing League has worked with hundreds of Merchants to better understand how they acquire and serve customers, and more importantly, what our members seek from the Merchants they use. Until the VRL Car Club, there was no efficient way for Merchants to reach the estimated 10 million owners of vintage, historic, classic and antique cars globally and millions more that follow racing and have a passion for cars in general. The VRL Car Club brings committed buyers and Merchants together efficiently. There is no charge to Merchants to advertise, only a requirement that they provide a substantial retail discount to our members and a transaction fee when sales occur. VRL Car Club Merchant Partner categories include: Apparel; Wheels; Tires; Engines; Services; Cars; Collectables and Gifts; Publications; Magazines; Gearbox and Driveline; Parts; Brakes; Clubs; Events; Auctions; Race Schools; Insurance; Tracks and Lifestyle.
6
6 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© Terms to become a VRL Merchant Partner There is no “sign up” fee or upfront advertising cost for Merchants to reach our members – we believe in “pay for performance”. Merchants sign a Marketing Agreement with four conditions to reach our members: Provide our members a minimum 10% discount from retail pricing. Pay VRL a minimum of 5% of all transactions originated from the myVRL community. Place the VRL logo prominently on your Home Page and invite your customers to join the Group we build for you on www.myvrl.comwww.myvrl.com Your positioning within our Merchant Partner directory is contingent on your discount to our members; the percentage of your transaction fee to VRL, the number of members in your Group on www.myvrl.com and our member rating of your performance. You control all the rating variables.www.myvrl.com
7
7 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© How to get Premium Placement in the VRL Car Club Directory Merchants achieve Premium Placement in the VRL Car Club Directory by: Giving a larger discount to our members. Paying the VRL a larger percentage fee for business originated from our members. Placing the VRL logo prominently on your Home Page and hyper-linking it to a Group we build for you in the www.myvrl.com community. www.myvrl.com Inviting your customers to join your Group within the www.myvrl.com community. The more members in your Group, the higher your placement within the VRL Car Club Directory. www.myvrl.com Last, our members rate their satisfaction with your products and services. We place our Merchant Partners in our Directory based on a VRL proprietary algorithm of these factors.
8
8 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© VRL Car Club Merchant Partner Rating System© (Example – the bigger the discount you provide to our members + the larger percentage “success fee” you pay to the VRL + the more members in your VRL Group = the higher your listing in the VRL Car Club Directory ) Apparel VRL Merchant Partner VRL Member Discount % VRL Merchant Fee VRL Logo on Merchant Home Page Merchant Group established on myVRL Number of Merchant Group members VRL Member Satisfaction 15%8%125 12%6%87 10%5%34 5 2
9
9 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© Why our Members join www.myvrl.comwww.myvrl.com Members from 88+ countries have joined to: Get the latest News about cars, racing, tracks, clubs, events, auctions and car shows from 15 global news sources.News Use our Groups section to find members with shared interests about specific car types, clubs, race tracks, car shows, auctions, rallies and other special events.Groups Find Members with specific interests using our Advanced Search function within the Member section.MembersAdvanced Search Buy and sell Buy and sell cars, spares and post “wanted” messages. Share world-class photos, videos and in-car driver experiences.photosvideos Click on any of the icons below to join the groups that interest you:
10
10 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© Members join myVRL to share their passion Our members share their passion by posting photos and videos, join groups, find clubs and register for events.photos videos
11
11 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© The VRL Car Club Member Benefits The VRL Car Club is the premier membership organization for members of the Vintage Racing League online community – www.myvrl.com. We save our members money and reduce the time it takes to locate products and services they use to collect, show and/or race vintage, historic, classic or antique cars.www.myvrl.com There is a member charge of $49 dollars to access and use the deep Merchant discounts. VRL Car Club members get proprietary access to substantial product and service discounts from VRL Car Club Merchant Partners – this is a private membership “discount” club. Our objective is to help members save 10+% annually on an average $5,000 annual “car spend” - $5,000 annual car spend = $500 saved. In addition to providing our members with year round discounts, our members receive monthly close–outs and specials on wheels, tires, insurance, parts, rentals, race schools, publications, auctions, events, rallies, travel, lifestyle products and services and overseas events.
12
12 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© VRL Car Club Merchant Partners include: Apparel Wheels Tires Engines Services Cars Collectables and Gifts Publications
13
13 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© VRL Community Members include: Gearbox and Driveline Parts Clubs Events Auctions Race Schools Insurance Tracks
14
14 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© Frequently Asked Questions - FAQ What is The VRL Car Club? The VRL Car Club is a premium membership organization for vintage, historic, classic and antique car owners. VRL Car Club members get proprietary access to substantial product and service discounts from VRL Car Club Merchant Partners – this is a private membership “discount” club. The VRL Car Club saves you location time and money on products and services you use when you collect, show and/or race vintage, historic, classic or antique cars. What is the Vintage Racing League? The Vintage Racing League is the world’s leading online community for people that love racing and cars and its free to join. Members:community Get the latest News about cars, racing, tracks, clubs, events, auctions and car shows from 15 global news sources.News Use our Groups section to find members with shared interests about specific car types, clubs, race tracks, car shows, auctions, rallies and other special events.Groups Find Members with specific interests using our Advanced Search function within the Member section.MembersAdvanced Search Buy and sell Buy and sell cars, spares and post “wanted” messages. Share world-class photos, videos and in-car driver experiences.photosvideos Can I join from anywhere in the world? The VRL Car Club and the Vintage Racing League are global communities. We have members from 88+ countries. How do we become a VRL Car Club Partner? – For Merchants, Clubs, Tracks and other organizations become part of the VRL Car Club. Call (214-393-4662) or email Stephen Page, spage@thevrl.com, VRL Car Club Chairman to discuss how you can become a VRL Car Club Merchant Partner.spage@thevrl.com VRL Car Club Membership Terms and Conditions Click here to read our Membership Terms and Conditions Privacy Policy: Click here to read our Privacy Policy.Click here to read our Privacy Policy.
15
15 Proprietary and Confidential PASSION - POWER - NOSTALGIA Vintage Racing League 2010© The Vintage Racing League Stephen J. L. Page Founder and Chairman Campbell Center 1 8350 N. Central Expressway, Suite 1500 Dallas, TX 75206 Office: 214-393-4662 Fax: 214-393-4651 email: spage@thevrl.comspage@thevrl.com Cell: 214-676-4333; VRL Community: www.myvrl.comwww.myvrl.com Contact
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.