1. Unit 5 Big Business

2. Vocabulary Link International companies These people are talking about their companies. Read what they say. Notice the words in blue. Lesson B Big business This company employs 500 people. We manage three offices in three different countries. We produce millions of computer games and ship them to many countries. Lesson A Success stories

3. Vocabulary Link International companies These people are talking about their companies. Read what they say. Notice the words in blue. Lesson B Big business Our customers want new products. To compete with other companies, we must work to develop new products first. We advertise using TV commercials and the Internet. You can purchase our products in stores or online. Lesson A Success stories

4. Vocabulary Link Use the correct form of the words in blue from the pictures to complete the sentences below. Keys 1. Starbucks ________ and sells bottled coffee drinks. They also ________ coffee from farmers and sell it in their stores. Starbucks has over 5,500 stores and ________ thousands of people worldwide. produces Lesson B Big business International companies 2. Microsoft ________ software and Internet technology for computer users. They ____ their products to Europe, Asia, and Latin America. They ________ branch offices in more than 60 countries. 3. In 1971, Nike was a young company. Its owners paid a struggling designer only $35 for their famous “swoosh” logo. Today they use the logo to ________ their products and to _________ with other sports and fitness companies worldwide. purchase employs develops ship manage advertise compete Lesson A Success stories employ, manage, produce, ship, compete, develop, advertise, purchase

5. How to Avoid Bankruptcy  1. new words  2. listen to the dialog. Expressions: Have you any suggestions about how we can avoid bankruptcy? Downsizing would certainly reduce our operating costs. They are usually overstaffed. A fairly decent severance package Office computerization/ streamline/ eliminate

6. Speaking Tell me about your company. Talking about approximate amounts Useful Expressions Lesson B Big business Approximately 400 employees work here. The average worker earns about $20,000 per year. We have a large number of opportunities to expand our business. We spent nearly three months on the project. Our profits will decline over two percent this year. You can save up to 50% if you buy it now. Talking about approximate amounts Lesson A Success stories

7. So, welcome to our show. Why don’t you tell our listeners who you are and what you do. My name is Beverly Smith. I’m the CEO for TalkBack Communications. Can you tell us your company? Certainly. Our company was founded in 1995. We’re based in New York City. We have about 10,000 employees worldwide. What does your company do? We do business in fields, such as telecommunications and computers. Our main area of business is new cell phone technology. I hear your company is doing quite well. Well, we made five million dollars profit last year. Experts say our company will grow by 10% next year. Speaking Listen to this interview with a successful businesswoman. Underline the expressions she uses to talk about approximate amounts. Host: Woman: Host: Woman: Host: Woman: Host: Woman: Tell me about your company. about a large number of _______________ over ____ Lesson B Big business up to ____ Keys Lesson A Success stories _____

8. So, welcome to our show. Why don’t you tell our listeners who you are and what you do. My name is Beverly Smith. I’m the CEO for TalkBack Communications. Can you tell us your company? Certainly. Our company was founded in 1995. We’re based in New York City. We have about 10,000 employees worldwide. What does your company do? We do business in fields, such as telecommunications and computers. Our main area of business is new cell phone technology. I hear your company is doing quite well. Well, we made five million dollars profit last year. Experts say our company will grow by 10% next year. Speaking Practice the conversation with a partner. Host: Woman: Host: Woman: Host: Woman: Host: Woman: Tell me about your company. about a large number of over Lesson B Big business up to Lesson A Success stories

9. Speaking Create your own company and complete a company profile for it. Company Profile Name of company: ___________________ Location:___________________________ Number of employees: ________________ Fields you work in: __________________ __________________________________ Main industry: ______________________ Current projects:_____________________ __________________________________ Profit/loss in past year: _______________ Growth prospect for next year: _________ __________________________________ Lesson B Big business Tell me about your company. Lesson A Success stories

10. Speaking Play the parts of a TV host and a business professional. Ask and answer questions about your companies. Use the Useful Expressions to help you. Lesson B Big business Tell me about your company. Information for practice What does your company do? Can you tell us about your company? Where are you based? How many employees does your company have? What was your profit last year? What’s your current project? What are you developing now? Is your company doing well? … Questions the host may ask Lesson A Success stories

11. Communication Read this company profile. MTV was launched on August1, 1981. A video called “Video Killed the Radio Star” was shown first. MTV was not very popular in the beginning. That changed, however, when Michael Jackson’s videos were played by the network. Today MTV is a world wide success story. It still shows music videos. Other programs are broadcast by MTV as well. MTV is consistently voted one of the most popular TV stations by young TV viewers. In 1985, MTV started a second video channel, VH1. In the 1990s, MTV Asia, MTV Latino, and MTV Russia were started. Lesson B Big business Company profiles Lesson A Success stories

12. Communication Make notes about MTV. Divide your notes into the history of MTV, and MTV today. Lesson B Big business Company profiles does music videos and other programs was launched in 1981 Lesson A Success stories History of MTV MTV Today

13. THE COMPANY TODAY This company’s (6) destination is visited by (7) people worldwide. It is used to find (8). Free (9) are offered, too. Most of its (10) is provided by advertising. Its main offices are found in California. Communication Fill in the blanks with the information you hear. Lesson B Big business Company profiles HISTORY OF THE COMPANY This company was originally started as (1) by two (2) in 1994. In the beginning it was called “(3) to the World Wide Web.” Their product was placed on two (4). The computers were named after two sumo wrestlers. The company (5). Many stories were broadcast about it in the 1990s. a hobby students Jerry and David’s Guide computers Internet grew quickly millions information e-mail services profit Keys Lesson A Success stories

14. Develop the profile of the company you created in the previous activity. Include some information about its past. Then tell your partner about your company’s history and what it does today. Communication Lesson B Big business History of the Company ________________________________ ________________________________ The Company Today ________________________________ Company profiles Lesson A Success stories

15. Global Viewpoints Companies and advertising Before You Watch Words and phrases sheltermanagement consulting firm executivebrochure smoothiehand out flyeradvert janitorial serviceafter hours Language Notes Lesson A Success storiesLesson B Big business

16. Global Viewpoints While You Watch What companies does each person describe? Watch the interviews and match the names with the information. Lesson A Success storiesLesson B Big business

17. Keys Global Viewpoints 1. Catherine ___ 2. Gian ___ 3. Kevin ___ 4. Malinda ___ 5. Calum ___ 6. Dave ___ While You Watch ■ What companies does each person describe? Watch the interviews and match the names with the information. a. a smoothie business that was founded by college students b. a company that helps get housing, food, and shelter c. a successful janitorial business d. a company that produces complex, easy-to-remember ads e. a company that offers training programs f. a company that employs about thirty people b e a f d c Lesson A Success storiesLesson B Big business

18. Global Viewpoints While You Watch Watch the interviews again and fill in the blanks. Lesson A Success storiesLesson B Big business

19. My company is a management consulting firm. We do education for (1). I make (2) that I send out to many executives throughout the United States. We invite those people to come to our trainings. My friends and I founded a (3) business back in college. We advertise by (4) and we also hand out (5) to students on campus. My friend’s dad’s business is a (6). And businesses call him and he has people come in and clean the building, after hours. The business is successful because he’s a very hard worker. Global Viewpoints While You Watch ■ Watch the interviews again and fill in the blanks. Gian: Kevin: David: executives Keys brochures smoothie word of mouth flyers a janitorial service Lesson A Success storiesLesson B Big business

20. City Living Main characters “Furniture Showroom” – Take one Tara Greene Mike JohnsonTakeshi Mifune John Howard Lesson A Success storiesLesson B Big business

21. City Living In this episode, Takeshi films his first TV commercial with a little help from Mike. Takeshi gets his first “real” job filming a commercial for a furniture store, but there’s a problem. Preview I can’t believe Tara got sick! And on the day of my first real commercial shoot. Lesson A Success storiesLesson B Big business

22. City Living In this episode, Takeshi films his first TV commercial with a little help from Mike. But not to worry, Mike takes Tara’s place as Takeshi’s assistant for the commercial. Preview Hello there. My name is John Howard, president of Furniture Showroom … Lesson A Success storiesLesson B Big business

23. City Living In this episode, Takeshi films his first TV commercial with a little help from Mike. Preview All our loungers are covered in 100% genuine leather … Lesson A Success storiesLesson B Big business The filming goes very well and Mike does a great job showing off the furniture while Mr. Howard speaks.

24. City Living In this episode, Takeshi films his first TV commercial with a little help from Mike. But then, something unexpected happens during the shoot and Takeshi doesn’t know what to do. Preview Lesson A Success storiesLesson B Big business

25. City Living In this episode, Takeshi films his first TV commercial with a little help from Mike. Later, Tara asks about the commercial, and Takeshi’s not too sure about it. However, his opinion soon changes … Preview Who know what’ll happen … Lesson A Success storiesLesson B Big business

26. Look at the photos. Then match the information to make true sentences. City Living I can’t believe Tara got sick! And on the day of my first real commercial shoot. Preview 1.Takeshi is making _____ 2.The commercial is about _____ 3.Mike helps Takeshi _____ 4.Mr. Howard is _____ 5.In the commercial, Mr. Howard talks about _____ 6.Tara wants to know _____ a.the president of Furniture Showroom. b.make the commercial. c.a leather chair. d.about the commercial. e.a furniture store. f.his first TV commercial. Keys f e b a c d Lesson A Success storiesLesson B Big business Hello there. My name is John Howard, president of Furniture Showroom … All our loungers are covered in 100% genuine leather… Who know what’ll happen …

27. While You Watch What’s the story? Watch the video and check (√) True or False. Correct the false sentences. City Living Lesson A Success storiesLesson B Big business

28. 1.Mike is helping Takeshi shoot a film school project. 2. Tara was originally scheduled to help Takeshi. 3. Tara had to study, so Mike agreed to help out. 4. During the shoot, Mike falls a sleep on the sofa. 5. At first, Takeshi is unsure about how Mr. Howard feels about the tape. 6. Mr. Howard calls and says the tape was unsatisfactory. 7. Mr. Howard says his company wants Takeshi to remake the tape. 8. Takeshi says he’s sorry that he got angry at Mike. City Living While You Watch Keys What’s the story? Watch the video and check (√) True or False. Correct the false sentences. TrueFalse commercial ■ √ Lesson A Success storiesLesson B Big business

29. 1.Mike is helping Takeshi shoot a film school project. 2. Tara was originally scheduled to help Takeshi. 3.Tara had to study, so Mike agreed to help out. 4. During the shoot, Mike falls a sleep on the sofa. 5.At first, Takeshi is unsure about how Mr. Howard feels about the tape. 6.Mr. Howard calls and says the tape was unsatisfactory. 7. Mr. Howard says his company wants Takeshi to remake the tape. 8. Takeshi says he’s sorry that he got angry at Mike. While You Watch City Living While You Watch was sick satisfactory make more tapes TrueFalse √ √ √ √ commercial √ √ √ √ Lesson A Success storiesLesson B Big business What’s the story? Watch the video and check (√) True or False. Correct the false sentences.

30. Here are some useful expressions from the video. Everyday EnglishDescribing business positively talk about … Check! Hello there! folks That should do it. encore why the most successful excellent quality great design 100% genuine most comfortable the best product the right price affordable prices stylish City Living While You Watch Lesson A Success storiesLesson B Big business

31. Check Don’t worry about it. It’s going to be great... especially since you have a “lovely assistant” like me. Right... there, (1) ______________. Got your signs? (2) ______! Ready, Mr. Howard? And rolling … OK … “Furniture Showroom” commercial — take one. Watch the video again and fill in the blanks with the information you hear. that should do it Keys City Living While You Watch Mike: Takeshi: Mike: Takeshi: Lesson A Success storiesLesson B Big business

32. (3)__________! My name is John Howard, president of Furniture Showroom, and I’m here to tell you why we’re one of (4) ________________ furniture stores around. The keys to our success are: (5) ______________, (6) ___________, and (7)______________. And who are these keys for? (8) ____ for you — our customers! And that’s why I’m here today to show you some of our premier pieces. Like this sleek and (9) _____ lounge chair. All our loungers are covered in (10) ____________ leather, and built with solid steel-frame construction. Take a look at that — (11) ________ well-made. Or take a look at … See for yourself ! You know, (12) ____, Furniture Showroom is not one of those fly-by-night operations — “here today, gone tomorrow.”… we really pride ourselves in giving you (13) _____________, at (14)_____________ ! So come on down to Furniture Showroom and take a look at our... great design Watch the video again and fill in the blanks with the information you hear. excellent quality Keys City Living affordable prices Mr. Howard:Hello there the most successful Why stylish 100% genuine talk about folks the best product the right price Lesson A Success storiesLesson B Big business While You Watch

33. Mike: Takeshi: Mike: Keys City Living While You Watch encore Watch the video again and fill in the blanks with the information you hear. Well, you know what this calls for, don’t you? Yeah … an apology. No, an (15) ______ ! … … … Lesson A Success storiesLesson B Big business

34. City Living After You Watch Read these popular advertising slogans. Complete each one with a word from the box. What kind of product or service do you think each one was used for? drivingflowers milk newsskiesworld 1.“Got ____?” 2. “Say it with _______.” 3. “Fly the friendly _____.” Keys milk 4.“All the _____ that’s fit to print.” 5. “The ultimate ______ machine.” 6. “Give us 20 minutes and we’ll give you the _____.” flowers skies news driving world Lesson A Success storiesLesson B Big business

35. Present your ad to the group. Your classmates will use the checklist below to rate your ad. City Living After You Watch 1. Is the slogan easy to remember? 2. Is the ad eye-catching? 3. Is the message positive? 4. Is the design simple and clean? 5. Is the ad original? 6. What do you like most about this ad? _____________________ 7. Would you buy this product? Why or why not? _____________ ____________________________________________________ Yes No Lesson A Success storiesLesson B Big business