1. Growing PBSTL at the Local Level What changes have been made at PBSTL National? Survey results How can PBSTL National help?

2. The past 12 months at National Our Customers Segmentation Courses Tools Direct Mail Social Media Conferences Peer Connection

3. Our Customers 1.Special Education 2.Library Media Specialist 3.Math 4.English 5.Elementary 6.Middle 7.Technology

4. Segmentation New list strategy based on: –No new prospects previously –Best penetration in large schools and districts –Best penetration in lower Title II funded districts –Title I –Library Media Specialist –Special Education

5. Top Courses RDLA125 Children's Authors on the Web RDLA157 Teaching Phonemic Awareness and Phonics RDLA152 An Introduction to Underlying Principles and Research for Effective Literacy Instruction TECH195 Teaching and Learning with Graphic Organizers: Featuring Inspiration MATH165 Enabling Students with Special Needs to Succeed

6. Tools Demand Generation Software –E-mail replacement –Landing pages/microsites –Form/survey capture –Automated campaigns Google Analytics –Web activity –ROI calculation

7. Direct Mail 2010 Catalog –Not just courses –“What can stations do for you” –Once a year production Calls to Action –Specific URLs for tracking –ROI on each campaign

8. Social Media The goals of reach, awareness, revenue –Blog –Twitter –Facebook –Linked In

9. Conferences New approaches –COTL neighborhood concept –NECC/ISTE neighborhood concept New conferences –AASA –Internet@Schools West (East)

10. Peer Connection New version 30-day trial Individual Accounts

11. Looking at the trend

12. Survey Results

13. Why are local enrollments down? Fewer station resources Need for 15 learners minimum Economy College offerings competition for credit More individual, less group enrollments Teachers more comfortable online on their own

14. Running Local Courses Recruiting facilitators Require work with less staff Hard to get that minimum amount of teachers Districts creating their own PD in Moodle, Bb, etc.

15. Course Pricing Price is Right! Some states offer reduced or free courses based on DOE partnerships/grants Local/ESC courses are cheaper due to lower overhead

16. Revenue Sharing Options Flat percentage is preferred Need to help more stations become TL stations Revenue isn’t the issue with local course enrollments trending downward

17. Other station areas promote TL? Resounding Yes Promo spots Radio TV But there is a lack of understanding about what TL does, they just “run the spots”.

18. What can PBSTL National do to help? Data sharing of pre- and post-course assessments Subject specific course listing Advertising in Teacher pubs :( Other avenues for reaching local audience

19. MPT microsite pbs.org/pd/mpt

20. Conference microsite pbs.org/pd/aasl

21. What Local can do for National Local success stories Personal relationships Tell us things to share on blog Interesting things to share with educators Guest TL blog post

22. Local Stories

23. 2:15-3:45 Tomorrow TeacherLine Marketing 1-2-3 –1 in the next month –2 in the next term –3 in the next 6 months

24. Thumbball Legend National Collateral National Electronic Pass it! National Direct Mail Local to National Your choice