1. Pole star Water THB 80,000 Honoka Ito 5500010702

2.  Pole star limited company was founded and registered as a trade operation, which operates and sells bottled water ‘pole star’ on Nov 5 1992  Product: TWO-WAY PET BOTTLE 950cc (40Baht) - wrapped tightly sealed around the lid to put off cleaning and prevent contamination in the bottled water - ISO 9001 on August 24 2010 Background

3.  Primary -Various restaurants that are not inside shopping malls - Various restaurants at different university’s cafeteria  Secondary - People from gender, male and female around the age of 18-40 from lower middle class up to upper class - Both single and married - SOCIETALLY CONSIOUS ACHIEVERS Inner peace and environment more important than financial success Target Audience

4.  Brand Name: Pole star Water  Product: TWO-WAY PET BOTTLE 950cc (40Baht) - wrapped tightly sealed around the lid to put off cleaning -Cheaper Price but expensive quality  Website: http://polestarwater.com  Telephone Number: 053-804-926  Logo  Picture Key Communications

5.  Provide more customer with better alternative with good quality water and cheaper price  Alternative to help promote environmental-care  Targets customers from middle class to lower class because the population of this group is larger  Encourage people to reduce garbage but what they get in return is quality water that also cleans their body PR Objectives

6.  Command to customers’ interests in TWO- WAY PET BOTTLE  Appeal for TWO-WAY PET BOTTLE as one of environment friendly products  Make warm feelings for TWO-WAY PET BOTTLE  Appeal good for health not only good for environment PR Strategy

7. Target Press  Health Magazines Ex)Women’s Health, Men’s Health,,,  Health websites Ex)Health.com,,,

8. Target Press  Environmental-friendly Magazines Ex)Environment,,,,  Environmental-friendly websites Ex)Environmental Science & Technology

9.  Local Magazines in Chiang Mai Ex) City Life,,,,,  Local Newspapers in Chiang Mai Ex) Chiang Mai mail, Chiang Mai Post Target Press

10.  Offer sample term for 1 month to 100 various restaurants in Chiang Mai  Distribute stickers to customer  Set up interview  Special seminar for students by environmentalist  Offer free water service in events held by citizen  Essay contest related to environment sustainability PR Ideas

11. PR IDEASRATIONALETARGET MEDIACOST Interview for nutritionist Ensure to good quality water Magazine Blog 3,000THB Interview for environmentalist Make sure how it is important to help environment Magazine (especially Environmental Magazine) 3,000THB PR Ideas

12.  Restaurants: Stickers MK, OISHI group,,,,  Schools: Special Seminar Payap University, Lanna International School  Marathon Event: water service ChiangMai Marathon  Publisher: Essay contest City Life, Chiangmai Post Promotional Partners