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BUSINESS UPDATE RUSSIA & UKRAINE Q1 2003 May 2003
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2 BEVERAGE MARKET BY DRINK CATEGORY - RUSSIA Source: Canadean: Annual Report 2002 Russia * Liquid milk consumption, of which approximately half is used in cooking Total253257254274320359 Million hl Share of beer10.9%12.9%17.8%19.0%19.1%18.7% % Beer volume27.633.145.352.361.067.0 Million hl Total volume, Million hl
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3 BEVERAGE MARKET BY DRINK CATEGORY - RUSSIA Source: Canadean: Annual Report 2002 Russia Consumption of Beverages per capita; Liter Alcoholic intake per capita; Liter
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4 MARKET GROWTH - RUSSIA 20022003 Source: SIL estimation, State Statistics Office
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5 MARKET VOLUME BY PACK - RUSSIA Source: SIL estimation, State Statistics Office
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6 STELLA ARTOIS Samara, “Zvezda”, April 7th 03 Stella Artois Cinevisibility consumer program in major Moscow and 7 regional cities movie theatres
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7 STAROPRAMEN Launched on 13.03.03 in 50 cl & 33 cl bottles The first trade feedback is very positive April sales in line with the forecast OOH campaign in Moscow (April) National TV campaign is on air
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8 SIBIRSKAYA KORONA Achievements Launch of Proprietary bottle with new label design in March Positive feedback from consumers Launch supported with national TV, OOH in largest cities of Russia Launch of Sibirskaya Korona in PIVOPACK ® : SK Vesenneye (Spring) seasonal variety – launched in March Launch of new varieties: SK Krepkoye (Strong) Lux in Proprietary bottles and cans – launched in February SK Rubinovoye in Proprietary bottles – launched in mid April. Support by OOH in East Regions.
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9 KLINSKOYE Achievements: Redkoe Launch Proprietary bottle PIVOPACK ® Launch Label Change
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10 KLINSKOYE REDKOE LAUNCH TV Commercial – January 2003 Redkoe has been the first innovative product for the brand and now it is a significant brand variety sold at a premium price. Redkoe TVC – 1st place in Independent Voting (March 2003) Consumers find liquid very unique and tasty!
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11 TOLSTIAK City format Design 1 L PET successfully launched - over 10% YTD in the brand’s mix. Tolstiak PR program (Quality Image Support) in progress: Distributors’ program Retailers’ program Tolstiak Quality Campaign: Factory Tour TVC – on air from April 14 Tolstiak regional support: POSM program, new POSM designs developed Consumer promotion in Urals Local PR
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12 BEVERAGE MARKET BY DRINK CATEGORY - UKRAINE Source: Ukrpivo & Derzhcomstat Total volume, Million hl Total17.019.123.627.433.035.9 Million hl Share of beer33% 34%36%35%38% % Beer volume5.66.38.09.711.513.5 Million hl
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13 BEVERAGE MARKET BY DRINK CATEGORY - UKRAINE Consumption of Beverages per capita; Liter Alcoholic intake per capita; Liter Source: Ukrpivo & Derzhcomstat Consumption of beer per capita, Liter/year 11.212.616.119.823.627.8 Total alcoholic intake per capita, LiterYear 19.821.225.130.134.037.3 Beer share of alcoholic intake 57%60%64%66%70%75%
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14 MARKET GROWTH - UKRAINE Source: Ukrpivo & Derzhcomstat
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15 MARKET VOLUME BY PACK - UKRAINE Source: Ukrpivo & Derzhcomstat
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16 Q1 2003 BRAND INITIATIVES - UKRAINE Main product initiatives: Launch of Chernigivske Bile (wheat) 1L PET in March Launch of Chernigivske Mitsne (strong) in 2L PET Rogan Svitle (light) launch in bottle & keg (to fill niche in value segment) Key brands performance: Stella Artois: + 116% Chernigivske: + 51% [including Bile (wheat variant)]
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