1. DAI PengyangTech / Manager Heather WELCHUX / Information Architect John E FULLERInfomation Analysis / Manager TIAN JianTech / UX YANG YiyingUser Analysis / UX ZHANG NanBusiness Analysis Laundromate.

3. Annoying Experience Hey! Pick it up! Going back and forth between home and the Laundromat. Coin collecting. Looking for change. Forget to pick up clean laundry. Or someone else does.

4. Laundromate. 1 Persona & Scenarios

5. Laundromate. Tom -20 years old -Full-time college student -Single :'( -Lives in a small apartment (no laundry room) Behaviors -Comfortable with new technology -Prefers to pay with cards and use e-payment Needs -Not waste time on meaningless chores Persona

6. Laundromate

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17. Your laundry is waiting for you Laundromate

18. Laundromate. 2 Technology Overview

19. Laundromate. Machine Availability Technology Overview Washers / Dryers Mobile Laundromate. Cloud Availability / Time Remaining Sensors NFC

20. Laundromate. E-Payment Technology Overview Washers / Dryers Mobile Laundromate. Cloud Washers / Dryers ID Payment Information Confirmation of Payment NFC

21. Laundromate. Collect Data from Machines Technology Overview Washers / Dryers Mobile Laundromate. Cloud - Water Consumption - Electricity Consumption - … Sensors

22. Laundromate. 3 Business Analysis

23. Laundromate. Laundry Business Business Analysis Revenue $4.5 bn Profit $230.3 m No. 1 concern: energy costs (IBISWorld, 2014) Growing investment in new machines

24. Laundromate. Commercial Washing Machine Manufacturers Business Analysis Revenue $261.6 m Profit $28.3 m Over 90% of the market are dominated by 2 major players. (IBISWorld, 2013) Key success factors: Technology and R&D

25. Laundromate. Mobile Payment Business Analysis (Business Insider, 2014) We Are Here $1.8 $189

26. Laundromate. Mobile Payment Business Analysis (IHS Inc., 2014; IDC, 2014) 67.3% 27.2%

27. Laundromate. Customers - Better laundry experience Laundromats - Easy payment - Flexible pricing strategy Manufacturers - Improve products design and performance - Preventative maintenance service Ecosystem Business Analysis

28. Laundromate. Customers Laundromats Manufacturers How Laundromate benefit Business Analysis - A fraction of each transaction - A negotiated rate for the use of our technology in their machines - User data to develop future products / services

29. Laundromate. End Users Manufacturers Opportunities Business Analysis Retailers/Distributors

30. Laundromate. Opportunities

31. Laundromate. Opportunities

32. Laundromate. Opportunities

33. Your laundry is waiting for you Laundromate