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Loss Prevention, Auditing & Safety Conference 2009 Title Sponsor:

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1 Loss Prevention, Auditing & Safety Conference 2009 Title Sponsor:

2 Improving Organizational Safety Through Predictive Modeling Kris Russell – Sr. Manager Risk Strategy Insights, Research & Analysis Wal-Mart Stores Inc.

3 Agenda  Introduction  Predictive Modeling Defined  Predictive Modeling in the Retail World  What to Expect  Summary/Conclusion  Q&A

4 Agenda  Introduction  Predictive Modeling Defined  Predictive Modeling in the Retail World  What to Expect  Summary/Conclusion  Q&A

5 Predictive Modeling Defined  Predictive Modeling – *Deloitte’s Definition  Data Mining  Algorithms  Segmentation  Vulnerable Store Identification  Focused Resource Deployment *Deloitte Touche Tohmatsu

6 How Predictive Modeling Works  Score Indicator

7 How Predictive Modeling Works  Score Based Groups  Skill Matches Group  Better Initial Assignment

8 Predictive Modeling Concept – Example  Early ID Benefit  Prevention vs. Prosecution

9 Agenda  Introduction  Predictive Modeling Defined  Predictive Modeling in the Retail World  What to Expect  Summary/Conclusion  Q&A

10 Wal-Mart’s Predictive Modeling Philosophy  Combine Multiple Models  Produce Consolidated Score  Overall Claims Evaluation

11 Wal-Mart Litigation Model Case Study  Traditional Process  Random  Time Consuming  Goal: Flag High Potential Claims  Claim Opening + 30 Days  Identification Claim Management

12 Wal-Mart Litigation Model Case Study  Uses 26 variables  The Question: Science = Experience?  Outcome: ‘Lift’ in Identification

13 Wal-Mart Litigation Model Case Study  ‘Lift’?  Traditional Approach ->  Predictive Modeling ->

14 Wal-Mart Litigation Model Case Study  Adjuster 1: 14 Years Experience  7 of 25  Adjuster 2: 25 Years Experience  6 of 25  Model  7.5* of 25

15 Agenda  Introduction  Predictive Modeling Defined  Predictive Modeling in the Retail World  What to Expect  Summary/Conclusion  Q&A

16 Predictive Modeling Life Cycle Data Understanding Data Preparation ModelingEvaluation Deployment Business Understanding

17 Data Approach Choices  Decentralized vs. Centralized  Ownership of data

18 What to Expect  Data is Key  Ask For Help  Use an experienced actuary

19 Agenda  Introduction  Predictive Modeling Defined  Predictive Modeling in the Retail World  What to Expect  Summary/Conclusion  Q&A

20 Summary/ Conclusion  Predictive Modeling Proactive Data Use  Improved Resource Allocation  Narrow the Window  Data is Power

21 Agenda  Introduction  Predictive Modeling Defined  Predictive Modeling in the Retail World  What to Expect  Summary/Conclusion  Q&A


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