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Published byRichard Roberts Modified over 9 years ago
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“Smart entrepreneurs are now doing deals in 140 characters or less” By: Jennifer Alsever Presented By: Joshua Sanchez & Peter Rector
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Twitter Background Created in March 2006 by Jack Dorsey Headquarters in San Francisco, CA Online social media and micro-blogging service Enables users to send/receive 140 character messages better known as “Tweets” Has nearly 400 million users world wide in 6 years Generated revenues of nearly 140 million (2010) One of the fastest growing companies in the world The fastest growing social Media Site Definition of Twitter: 1.) A short bursts of inconsequential information 2.) Chirps from birds
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Players Involved Kris Drey: Vice President of Product Marketing at Fliqz 13 years of Web Site experience Founded vidcompare.com Compares video platforms Fliqz: Online video hosting service 20 Employees Located in Emeryville, CA Small budget firm Only $15,000 towards marketing a year
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Continued… Fliqz: In just 3 months @Fliqz had: 1,358 followers 21 new sales leads One $6,000 a year contract landed And another free way to market to the masses Only cost to using twitter is the cost of your time Kris Drey, VP of Marketing, estimates 8 hours a week on twitter The equivalent of 2% Marketing Budget per year
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More Players Frank Horbelt Founder of 52Teas Small retail store located in Wichita More than doubled sales of handcrafted teas In 2007 one or two packages were shipped every two/three weeks Currently “we ship 52 packages a week” Ashleigh Cole Operations manager at Mission Pie bakery Tweets info on seasonal organic pies Commonly sells out
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Continued Success Brent Arslaner Vice-president of marketing at Unisfair Limited twitter usage to thirty minutes a day Focused on relevant “tweets” such as “event canceled” Found: 160 key analysts, partners, prospective clients, bloggers etc. Found potential client, sales team closed deal almost immediately
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Potential Hazards Time-suck Easy to waste resources Filters are not perfect Name theft Competitors may use it to their advantage Option to sign up with any available name Search “Starbucks”, results vary
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Twitter Culture Avoid overly aggressive “tweeting” Be responsive Stick to core vales Maintain relevance
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