1. Avaya Aura™ A New Era of Business Communications
Roger Jones
Consulting Engineer

2. Today’s Business Realities
Extreme cost cutting
M&A, downsizings, closings
Eliminate complexity
Maintain and grow customer base
Be more agile than competitors
Emerge stronger for the future
© 2009 Avaya Inc. All rights reserved.
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3. Today’s Business User Environment
Too much information
Very demanding customers
Not enough time
Limited budget and support
Too much complexity

4. The Business Challenge
Technology getting in the way
Use communications instead of communications using you
Serve customers better 4
Return to Real Time
Faster, more strategic decisions

5. Business User Communications
Adaptable
For different users, needs, industries
Simple to use and deploy
Contextual
How and where you work
Analytics and intelligent assistance
Business process integration
Multimodal
Speech, mobile devices, PCs, phones
Video, Web 2.0, collaboration, kiosks
Open
Multivendor integration, no lock-in
Industry standards (SIP, SOA, Web Services)

6. The Communications Journey
Aura
Today
Tomorrow
ORGANIZATION-CENTRIC
USER-CENTRIC
Yesterday
NETWORK-CENTRIC
Circuit, packet, session
Enablers:
Web 2.0,
Personalization,
Social Networks
Business Benefit:
User Empowerment,
User & Business Productivity,
Competitive Advantage
Enablers:
Mobility, Collaboration, Video
Business Benefit:
Customer Service,
Employee Productivity
Enablers:
Network
Business Benefit:
Total Cost of Ownership,
Operational Efficiencies

7. A New Era of Business Communications
Avaya Aura™
Reduce infrastructure costs
Deliver business agility
Secure loyal customers
© 2009 Avaya Inc. All rights reserved.
© 2009 Avaya Inc. All rights reserved. 7 7

8. The Communications Journey
Aura
Application
Connection
Network
ISDN and TDM
IN/SS7
Overlay
Pre 2000
Application
Connection
Network
H.323
CTI
Overlay
Today IP
Connection
Network
Tomorrow
Peering and
Loose Coupling
SIP
App
SIP
Presence
SOA
Circuits, packets, sessions
Flatten Consolidate Extend
Peer Compose Orchestrate

9. Avaya’s Aura Architecture for Business Communications
Intelligent Access and Enterprise Application Integration
Access Devices
Communication Enabled Productivity Apps
Communication Enabled Enterprise Apps
Intelligent Access and Enterprise Application Integration
Collaboration and Interaction Applications
Common User Interface
Group Collaboration
Customer Interaction
Collaboration and Interaction Applications
Core Communication Services
SIP Application Server
Process Management
Session Management
Communication Management
Presence Management
End to End Management Security and Serviceability
Performance Analytics
Multivendor Integration
Core Communication Services
Core Communication Services
Communication Infrastructure
Phones, media servers, gateways, servers, session border controllers
Communication Infrastructure
Communication Infrastructure 9

10. Avaya Aura Architecture
Productivity Apps
Intelligent Access & Enterprise Application Integration
Speech Access
Performance Analytics
PC’s
Mobile Clients
Office Phones
Enterprise Apps
Access
Enterprise, Service Provider, and 3rd Party Multivendor Integration
End to End Management, Security and Serviceability
Collaboration & Interaction Applications
one-X Apps
Conferencing
Messaging
Proactive Contact
ACD
Video
Self Service
Interaction Mgmt
User
Group
Interactions
Remote Mgt & Monitoring
Integrated Management
Core Communication Services
APIs, SDKs, Dev Env
Application Enablement
Communication Manager
CMS Reporting
App
Enablement
Svr
Session
Management
SIP Application
Server
Integrated
Presence
Phones
Media
Servers
Gateways
Servers
IQ Performance Platform
Communication Infrastructure
SBC 10

11. Peer, Compose and Orchestrate
PBX
ACD
IVR
Conf bridge
Dialer
Transfer
Conference
Bridge
Conference
Route
Observe
Transfer
Prompt
Collect
Conference
Authorize
Record
Transfer
Contact
Detect
User Profile
Dial Plan
CAC
Signaling
Media
Records
User Profile
Dial Plan
CAC
Signaling
Media
Records
User Profile
Dial Plan
CAC
Signaling
Media
Records
User Profile
Dial Plan
CAC
Signaling
Media
Records
User Profile
Dial Plan
CAC
Signaling
Media
Standalone signaling and control services become a shared set of SIP session management services
Connection
Network
SIP
App
Presence
SOA
User Profile
Dial Plan
CAC
Signaling
Media
Accounting
Common
Session
Management
Services
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12. Avaya Architecture Roadmap Platform Evolution for Customers
Today
AES
Voice Portal
Communication Services / One X
Intelligent Presence
Contact Centre
Communications Infrastructure
Communication Manager
SES
Communication Applications
Business
Applications
Future
SIP Foundation Server
Voice Portal
Communication Services / One X
Intelligent Presence
Contact Centre
AES
Communication Manager
Feature Server
Avaya Aura Session Manager
Communications Infrastructure
Communication Applications
Business
Applications
Ecosystem
© 2007 Avaya Inc. All rights reserved.
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13. Revolution in Communications Architecture
Enterprise Network
Collaboration
Apps
Video
Business
Avaya
New York
London
Nortel
Hong Kong
Siemens
Frankfurt
Contact Centre
Mumbai
Cisco
Rome
Chicago
Data Centres
Apps
Integrated
Avaya Aura™
Communication
Manager
New York
SIP Trunking
Avaya Aura Session Manager
Contact Centre
Dublin
Cisco
Rome
Avaya
London
Users
anywhere
Contact Centre
Mumbai
Nortel
Hong Kong
Siemens
Frankfurt
Flexibly connect users, applications and systems enterprise-wide

14. Traditional Trunks With N number of sites
PSTN
PSTN used to route calls between sites. Routing reasonably simple to manage.
Cost associated with each call across the PSTN. Customers wish to minimize
With N number of sites
N trunk groups need to be configured Move to IP trunking on private infrastructure to reduce call costs

15. IP Private IP Trunking With N number of sites
MPLS IP
Systems are linked by private or Virtual private IP networks.
For each System to have full knowledge of each other routes need to be programmed. Alternate and redundant routing is complex
With N number of sites
N2 -N trunk groups need to be configured

16. Avaya Aura Architecture
Session Manager
PSTN IP
SIP
Systems are linked by SIP trunks, High density central trunking is supported
Each System has to only know how to route to ASM and PSTN, With N sites
2 N trunk groups need to be configured
System Manager provides Centralized Network Routing Policy defines Global Dial Plan
Centralized SIP trunks allow local ISDN to be reduced.

17. Order from Chaos, Enterprise-wide
One enterprise multi-vendor dial-plan
Centrally managed
Simplified and secure
Easily integrate multi-vendor legacy systems with SIP gateways
Immediate cost savings from
Enterprise-wide on-net calling
Global least-cost routing
Call out from the best location
Share fewer central SIP trunks
Reduce location-specific trunking
Negotiate across service providers
Migrate incrementally
Move critical workgroups to core
Upgrade legacy systems when needed
Consolidate applications into data Centres
IT Benefits
Data Centres
Apps
Integrated
Avaya Aura™
Communication
Manager
New York
SIP Trunking
Avaya Aura Session Manager
Contact Centre
Chicago
Cisco
Rome
Avaya
London
Users
anywhere
Contact Centre
Mumbai
Nortel
Hong Kong
Siemens
Frankfurt

18. Business Agility, Empowered People
One profile mapping each business user to their communications applications
The same applications and number wherever people go, world-wide
Quickly add different capabilities for different people and workgroups
Centralized communications
Unified communications & messaging
Video, web and audio conferencing
Connect stores and branches
Speech and video self service
Enterprise-wide reporting & analytics
Open application ecosystem
Common business application integration
Managed within enterprise data Centres
Business User Benefits
Shared Applications
SIP Trunking
Avaya Aura Session Manager

19. Customer Service Everywhere
Intelligent Customer Routing
Customer Benefits
Enhance customer experience
Consistent brand image everywhere
Speech and video self service
Enrich stores and branches
Increased first-call resolution
Access to the right knowledge
Reduce enterprise costs
Voice Portal qualification, routing, self service, and reporting on any call
Leverage experts across the enterprise
Route to the right agent when needed
Session Manager connects end-to-end with central control, eliminating “CTI pre-route” overheads and lowering TCO
SIP Trunking
Voice
Portal
Avaya Aura Session Manager
Voice
Portal

20. Application Enablement Communication Manager
Avaya Aura™
Avaya one-X®
UC All Inclusive
System Manager
Session Manager
Application Enablement
Presence
Communication Manager
Avaya Aura™
Scalable voice & video foundation
SIP + Presence + Web Services
Open multi-vendor integration
Midsize to largest enterprise
Single-site, branches, multi-site
Easy to purchase, install and manage holistically
Evolutionary path protecting existing investments
Comprehensive support and remote management services 20

21. Next Steps Rich Avaya solutions deliver business value today
Our architecture enables natural evolution into the future
Standard Edition
Enterprise Edition
Empower workers everywhere with mobile, teleworker, web and desktop “UC All Inclusive” solution
Packaged for easy deployment
Enhance collaboration and save money with messaging, speech, conferencing and video solutions
Intelligent Access and Enterprise Application Integration
Serve customers better with market-leading multi-channel Self Service and Contact Centre solutions
Collaboration and Interaction Solutions
End to End Management Security and Serviceability
Performance Analytics
Multivendor Integration
Core Communication Services
Lower TCO with Communication Manager SIP-based architecture
Communications Manager 5.2 Enhancements
Communication Infrastructure
Understand and manage communications across the enterprise
Extend UC and customer capabilities to every branch, store and office

22. Thank You
This presentation is provided under Non-Disclosure agreement.
All roadmaps are subject to change at Avaya’s discretion 22