1. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org National School Breakfast Week March 2-6, 2009

2. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Key Message By eating school breakfast every day, kids get the energy they need to ‘power up’ for a day of learning and achievement.

3. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Theme – Power Up with School Breakfast Features a team of School Breakfast Superheroes who introduce students to the importance of eating school breakfast every day. Using a series of interactive tools and activities, students learn about the importance of eating healthy, eating a variety of foods and being active. By eating school breakfast, students can power up to become superheroes themselves.

4. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org NSBW 2008 - Results PR for ‘Fuel Your Imagination’ generated 3.41 million media impressions Rocket Race –17, 000 fuel credits were cast –Bagelstar Galactica won with 47% of the fuel credits. www.schoolbreakfast.org –285,000 page views –42,000 visitors www.schoolnutrition.org/nsbw –57,000 pieces of marketing collateral downloaded –18,813 toolkits (2,000 more than 2007)

5. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org NSBW 2008 – Results Creative Writing Contest Ran from November 1 – December 31, 2007 Over 75 entries Winning Entries –Thunderboy’s Story Josue, Grade 5, NC –Jacob Learns a Lesson Kun, Grade 7, VA –Smart Foods Kristen, Grade 10, MI

6. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org www.schoolbreakfast.org

7. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org www.schoolbreakfast.org The official school breakfast website Downloadable activities sheets for kids including: –Fill in the blank comic strip –Fun nutrition and breakfast facts –Coloring sheets –And much more… Find out more about the school breakfast superheroes in the ‘Hall of Breakfast’

8. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Design Your Own School Breakfast Superhero Contest Design contest open to students nationwide Students should create their own school breakfast superhero and explain how their super powers will help kids ‘Power Up’. 3 winning superheroes get professionally illustrated on www.schoolbreakfast.org

9. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Design Your Own School Breakfast Superhero Contest How it works Students (Grades 1-12) submit a sketch or drawing of a school breakfast superhero They can submit a traditional sketch or drawing, or use computer software to design their superhero They need to fill out the contest entry form, name their school breakfast superhero and tell us how their super power helps kids ‘power up’ For full contest rules and more info, visit www.schoolnutrition.org/nsbw

10. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Design Your Own School Breakfast Superhero Contest 2 levels of judging 1) Local judging (school level) Consider judging local contest by grade level and perhaps giving small prizes A maximum of 3 winners per school can be sent to SNA headquarters for national judging SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries. For full contest rules and more info, visit www.schoolnutrition.org/nsbw

11. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Design Your Own School Breakfast Superhero Contest 2 levels of judging 2) National judging (SNA headquarters) Contest entries will be accepted at SNA headquarters between January 1 – March 20, 2009 3 national winning school breakfast superheroes will be chosen Winning superheroes will be professionally illustrated and displayed at www.schoolbreakfast.orgwww.schoolbreakfast.org For full contest rules and more info, visit www.schoolnutrition.org/nsbw

12. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Power Meter Participation Sweepstakes Download the Power Meter to help track breakfast participation Tell us how you plan to celebrate NSBW and how ‘Power’ impacts NSBW participation Submit your completed Power Meter to SNA and be entered into the sweepstakes Power Up’ sticker sheets will be randomly awarded to entrants in January, February and March For more information and to download the power meter, visit www.schoolnutrition.org/nsbw

13. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Meet the School Breakfast Superheroes

14. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org EGGBOT CRUNCH MR BREAKFAST FRUIT AVENGER YOGURL SANDWICH SENSEI School Breakfast Superheroes

15. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Mr Breakfast Favorite Breakfast Food: Low fat milk – any flavor as long as it is cold Power Up! Tip: Eat School Breakfast – it will power you up for a day of learning and achievement

16. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Susie Powers – Sandwich Sensei Favorite Breakfast Food: Egg and low-fat cheese on a whole wheat muffin Power Up! Tip: See if your school serves breakfast in ‘Grab and Go’ bags – they are perfect for powering up on the move.

17. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Crunch Favorite Breakfast Food: Whole grain toast and cereal Power Up! Tip: Power up with whole grains as they contain many healthful components, including fiber, starch and many vitamins and minerals.

18. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Fruit Avenger Favorite Breakfast Food: Strawberries Power Up! Tip: 5-a- day! Eating fruit at breakfast gives you a head start on the 5 portions of fruit and vegetables you should eat every day.

19. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Yogurl Favorite Breakfast Food: Yogurt (Duh!) Power Up! Tip: Calcium rich dairy foods such milk, yogurt and cheese are excellent breakfast foods and they are essential to help Power Up your bones.

20. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Eggbot Favorite Breakfast Food: Eggs Power Up! Tip: Powering up with School breakfast provides 25% of your recommended daily allowance of protein, calcium and iron, vitamins A and C and calories as well as meeting the Dietary Guidelines for Americans.

21. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Tools and Info Expanding Breakfast Course now online April issue of SNA’s magazine Member site www.schoolnutrition.org/nsbw – Permission form for logo usage – Menus for NSBW based for 5 breakfasts – Toolkit with ideas and instructions – Power Meter tracker sweepstakes – Backpack brochures for students and parents – Downloadable presentations & press release – Activity sheets – Banner ads for school web sites

22. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Tools and Info Official web site www.School Breakfast.org Education session at ANC Philly Official Breakfast merchandise from Emporium –Posters, pencils, balloons, mugs, aprons, t-shirts, activity books, bags, rulers… SNA’s Marketing Center School Breakfast Webinar in November

23. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Ideas for our Schools Brainstorming questions: Create a School Breakfast celebration day and invite the media to attend. What would our celebration day include? How can we use this campaign to drive awareness of the importance of a healthy school breakfast? How can we involve students, parents, teachers and administrators?

24. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Ideas for our Schools Make Breakfast Superhero costumes Create a judging panel composed of students, school nutrition staff and teachers to judge the creative writing contest Use the activity sheets available at www.schoolnutrition.org/nsbw and give them out each day at breakfast www.schoolnutrition.org/nsbw Decorate the cafeteria with School Breakfast Superhero themed materials Invite parents in for breakfast during NSBW

25. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org For More Information April issue of School Nutrition magazine Member web site www.schoolnutrition.org/nsbw Student web site www.schoolbreakfast.org Session at ANC Philly School Breakfast Booth at ANC SNA Marketing Center

26. Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Thank You!