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Crisis management - planning and action Contingency planning: Organizations' prepare contingency plans in recognition of the fact that things do go wrong.

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Presentation on theme: "Crisis management - planning and action Contingency planning: Organizations' prepare contingency plans in recognition of the fact that things do go wrong."— Presentation transcript:

1 Crisis management - planning and action Contingency planning: Organizations' prepare contingency plans in recognition of the fact that things do go wrong from time to time Contingency planning involves: Preparing for predictable and quantifiable crises Preparing for unexpected and unwelcome events The aim is to minimize the impact of a foreseeable event and to plan for how the organization will resume normal operations after the crisis

2 Contingency plans The contingency plan: Identifies alternative courses of action that can be taken if circumstances change with time Details standby procedures to enable the continuation of essential activities and services during the period of the emergency Includes programmes for improving the business in the longer term once the immediate situation has been resolved

3 Steps in drawing up a contingency plan Recognise the need for contingency planning Identify possible contingencies - all the possible adverse and crisis scenarios Specify the likely consequences Assess of the degree of risk to each eventuality Determine risk strategy to prevent a crisis & to deal with a crisis should one occur Draft the plan and identify responsibilities Simulate crises and the operate of each plan

4 Dealing with the “what if” question Scenario analysis: This involves constructing multiple but equally plausible views of the future The scenario consists of a “story” from which managers can plan Sensitivity analysis Involves testing the effect of a plan on alternative values of key variables e.g. the effect of a 50% loss of capacity

5 Heads together what contingency plans does the school have ? Fire Nutter with a gun plan Earthquake Nut allergy Fainting Injuries Food poisoning Typhoons

6 Examples of Crisis 1985 – Coca Cola Bad publicity Nike Adverse weather conditions

7 Crisis management Crisis management involves: Identifying a crisis Planning a response Responding to a sudden event that poses a significant threat to the firm Limiting the damage Selecting an individual and team to deal with the crisis Resolving a crisis

8 How would you tackle a crisis In groups devise a step by step strategy.

9 Stages of a crisis Pre-crisis Prior to the event Warning Indications that there is or may be or could be an event liable to cause a significant impact on the organisation Crisis point When the event begins to cause significant impact on the organisation Recovery The acute stage of crisis has passed and the organisation is able to focus on a return to normal operations Post crisis Evaluation of the effects Repair to the organisation

10 Role of the crisis manager Crisis assessment Event tracking Managing human considerations Damage assessment Assessment or resources and options Development of contingencies Managing communications Co-ordination with external bodies Controlling information Controlling expectations Managing legal requirements

11 Advice on handling a crisis Appoint a crisis manager Recognise that the crisis manager is likely to adopt a more authoritarian style than is normal Do an objective assessment of the cause (s) of the crisis Determine whether the cause (s) will have a long term effect or whether it will be a short term phenomenon Project the most likely cause of events Focus on activities that will mitigate or eliminate the problem “Look for the silver lining”- opportunities in the aftermath Act to guard cash flow

12 Dealing with the financial aspects of a crisis Accelerate accounts receivable (payment by debtor)- by offering a discount if necessary. Slow up payment to creditors where possible. Increase short term, sales Reduces expenses - especially “non mission critical” expenses Outsource non mission critical operations. Re-schedule loans

13 Dealing with the “people” aspects of a crisis Form a crisis team Designate one person only to speak about the crisis to the outside world Act to prevent or counter the spread of negative information Make use of the media to provide a counter argument Do not tell untruths - trying to manipulate or distort the information will backfire


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