1. Deval L. Patrick, Governor Timothy P. Murray, Lieutenant Governor Joanne F. Goldstein, Secretary Alice Sweeney, Acting Director, Department of Career Services JobQuest Enhancements

2. User Feedback In order to facilitate improvements to job seeker functionality in JobQuest, we solicited feedback from users and collected data on their behavior online. –Google Analytics –Online survey –Focus groups Thank you to JobNet, ValleyWorks in Lawrence, and Workforce Central in Milford and Southbridge for helping with the focus groups.

3. Google Analytics JobQuest statistics for January 2013: –72,732 unique visitors –134,848 visits 49.08% of visits were from new visitors 50.92% of visits were from returning visitors –Only 18% of users came to JobQuest through a search engine CityVisits% Visits 1Boston15,66011.61% 2Worcester4,9613.68% 3Springfield4,0623.01% 4Cambridge3,9682.94% 5Brockton3,8812.88% 6New Bedford3,4142.53% 7Lowell3,1012.30% 8Lawrence2,6982.00% 9Fall River2,6641.98% 10Sharon1,8001.33% Top 10 Cities in Which JobQuest Users Were Located in January 2013

4. Online Survey Findings Quantity and quality of jobs on JobQuest were comparable to other job sites (prior to the recent update) E-mail is preferred method of receiving job matches Ability to personalize the job search aid is important to users

5. Focus Group Findings Job search functionality is the primary reason for visiting JobQuest – users want to be able to access this feature quickly Users want jobs to be e-mailed to them – they seldom log in to check job matches Need to better promote workshops online – found out about them through CCS, not JobQuest Want more information on how to use the site Few had posted a resume on JobQuest

6. JobQuest Changes To Date Increased number of job listings –More than doubled to over 80,000 Implemented 5 mobile-formatted microsites –Veterans –Green jobs –Education –IT –Healthcare Simplified home page

7. Home Page Before

8. Home Page After

9. Potential Additional Changes to JobQuest Issued RFQ for push notifications Developing specs for online registration for workshops Implement online tools to enable advanced interactive content for both job seekers and employers –Includes resume and job description builders

10. How Career Centers Can Help Promote JobQuest Include more detailed walk through of JobQuest features and functionality in CCS Promote JobQuest prominently on your web site SourceVisits from Source % of Referred Visits 1mass.gov40,88072.20% 2valleyworks.cc4,3017.60% 3fhcc-onestop.com1,9193.39% 4careercenteroflowell.org1,3442.37% 5capejobs.com9641.70% 6ccncm.com8881.57% 7nscareers.org7021.24% 8etrcc.com6801.20% 9newdirectionssouthcoast.org5140.91% 10 careeronestop.org3740.66% Top 10 Sources of Referrals to JobQuest

11. Proposed DCS Home Page