1. Online Users Survey April 2007

2. Agenda Executive Summary Sample Profile Internet Usage Habits Entrepreneurship Trends Final Thoughts

3. Executive Summary Online shopping is the third most popular Internet activity after searching for information, and e-mail This is made possible by high credit card usage – 74% A key enabler is broad band adoption – 66%, helping in a better shopping experience At another level, 66% of the survey group have entrepreneurial desires, with 78% keen on a part-time business proposition

4. Sample profile Sample size : 82 All Active Online Users

5. Sex

6. Age Dispersion

7. Household Income

8. Profession

9. Area of Specialization

10. Managerial Level

11. Internet Connection

12. User Habits

13. Time Spent on the Net Everyday Almost half spend > 3 hours on the net everyday! That’s a lot of time, a part of which can be used for starting an e-commerce business

14. Source of Net Access The office is a major source of net access, much for personal use, especially during cricket matches

15. Net Usage Online shopping is a key activity amongst the survey audience

16. Payment Mode for Shopping Online Folks are not averse of using their credit card on the net, in spite of the potential fraud

17. Entrepreneurship

18. Want to start own business Two out of three folks feel that the grass is greener on the other side

19. What’s holding you back? Lots of seemingly valid reasons not to start though !

20. Wanted to start a part-time business and retain your day-job ? Surprise ! One is five would not want to have their cake and eat it too ! They are happy in their current situation

21. How much time can you devote to it daily? Only internet part-time businesses would allow you to devote an hour or two every day and still be successful

22. Final Thoughts A whopping 66% of us wish we could start our own businesses, but don’t due to: Lack of capital: 23% No time: 19% Need day job: 16% Not thought of business idea: 15% etc. 78% would love to start a part-time business in addition to keeping our day jobs Close to 50% can devote 1 – 2 hours a day for the part-time job Businesses on the Internet are the solution for those who wish to focus on their existing careers, but also want to earn part- time income from our online pursuits

23. Thank You !