1. Communications and Marketing Librarians: A behind the scenes look Session 307 Catherine Baird, Marketing Communications and Outreach Librarian, McMaster University Library Nancy Collins, Communications Librarian, University of Waterloo Library Cecile Farnum, Communications and Liaison Librarian, Ryerson University Library and Archives

2. Welcome to the Coke Central Meeting of Great Marketers! February 25, 2010 - 9:00 a.m. This image is used under a Creative Commons license: http://www.flickr.com/photos/22280677@N07/2510532872/

3. 3 Challenges to Telling the Library Story This image is used under a Creative Commons license: http://www.flickr.com/photos/obi2000/4379057515/

4. Problem #1: Telling the Library Story Are we being effective? Image used with permission of Wyoming Libraries

6. Image taken from: Neumeyer, Marty. Zag: The #1 Discipline of of High-Performance Brands. www.zagbook.com pp 22-23.www.zagbook.com

7. Moving Beyond the Bookmark – what else is there? Website Newsletter Blogging or tweeting Brochure Word of mouth Events Engage your users in your marketing Videos Building a visual identity

8. Avoid the Checklist Syndrome! This image is used under a Creative Commons license: http://www.flickr.com/photos/mistersnappy/2282846520/

9. What is your library’s story? This image is used under a Creative Commons license: http://www.flickr.com/photos/rajarshi/4367150939/

10. Problem #2 Finding the Right Fit – Where we come in… http://www.flickr.com/photos/39839019@N02 /3902285320/ This image is used under a Creative Commons license: http://www.flickr.com/photos/39839019@N02/3902285320/

11. What do we do?

13. This image is courtesy of Chris Hernandez, University Advancement, Ryerson University

35. Scopus Student Ambassador Program Mark Smith 3B Arts and Business

40. What is a week in our work-life like?

41. To librarian or not to librarian… This image is used under a Creative Commons license: http://www.flickr.com/photos/7336933@N04/1849623923/

42. What are our challenges? This image is used under a Creative Commons license: http://www.flickr.com/photos/loufi/3500076/

44. Situation analysis Goals and objectives Audience analysis Key messages Tool and tactics Evaluation Marketing plan basics

45. Situation analysis What is it that you want people to care about? Goals and objectivesWhat do you want to achieve? Audience analysisWho do you want to care? Key messagesWhy should they care? Tools and tactics What are you going to do to make them care? EvaluationHow will you know if they care? Marketing plan basics Marketing speakPlain speak

46. Building the relationship – Problem #3 This image is used under a Creative Commons license: http://www.flickr.com/photos/39839019@N02/3787268670/

47. Marketing and Communications Plan Image used with permission by Lauren Marek: http://www.flickr.com/photos/laurenmarek/4192005404/

48. "Mills library hostage crisis: day 15." /The Silhouette/ [McMaster, Hamilton], 19 November 19 2009: A12. Print.

50. Homework Make a list of all of your marketing or communications activities over the year. What does it say about your library? Is it what you want?

51. Getting others on board This image is used under a Creative Commons license: http://www.flickr.com/photos/39024089@N06/4097803623/

52. Homework Brainstorm ideas to create this kind of culture that will work at your library. What could you do to make everyone start to think differently about their interactions with users?

53. This image is used under a Creative Commons license: http://www.flickr.com/photos/39839019@N02/4107388796/

54. Next steps This image is used under a Creative Commons license: http://www.flickr.com/photos/mountainbread/422393021/sizes/o/#cc_license

55. This image is used under a Creative Commons license: http://www.flickr.com/photos/horiavarlan/4273168957/